Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25963
Notes:
Via India eNews. 2 pages., Features a special interest of Shree Padre, founder-editor of the "Adike Patrike" magazine "by, of and for" farmers in the Kannada language.
Authors identify challenges and potentials for using new information technologies, such as the Internet, to help jobseekers in rural labour markets find employment. Social networks and telephone helplines were found to be used most at present.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06516
Notes:
2 pages., Response to question about the relationship between "science communication" and "agricultural communication(s)" Examination of commonalities and defining differences. Suggestion about opportunity for increased collaboration.
Van Horn, G.A. (author / Pennsylvania State University, College of Agriculture) and Pennsylvania State University, College of Agriculture
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01246
Notes:
451-457; See ID CO1241, Harold Swanson Collection; See ID CO1241, Mimeographed. 1983. 4 p. Paper presented at the National Convention of Agricultural Communicators in Education; 1983 July 19, Madison, WI
Online via UI Library electronic suscription., Using Farmers Weekly as a data source, authors identified four main discourses of farmer acceptance of, and resistance to, quality assurnce schemes; and discourses which construct a particular representation of consumers.
Irani, Tracy (author), Ruth, Amanda M. (author), and Muegge, Melissa (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22250
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 16 pages.
"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultural marketing campaigns totaling $600 million or more are at the center of a US Supreme Court decision last week that found farmers and growers cannot be forced to pay into programs that are solely advertising-based."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37086
Notes:
See C37085 for original, Pages 15-34 in Anna Robinson-Pant (ed.), Women, literacy and development: alternative perspectives. Routledge, London, England. Routledge Studies in Literacy. 259 pages.
Interviews with animal rights advocates prompt author to suggest that a satisfactory resolution of the debate over the use of animals can only emerge in an atmosphere of respect, communication and mutual understanding rather than through the "argumentation is war" model.
USA: University of Arkansas, Fayetteville, and Winrock International Institute for Agricultural Development
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1 Document Number: D01305
Notes:
Kerry J. Byrnes Collection, pages 85-102 in Proceedings of Farming Systems Research/Extension Symposium hosted by the University of Arkansas and Winrock International Institute for Agricultural Development, Fayetteville, Arkansas, October 9-12, 1988. Farming Systems Research Paper Series,Paper No. 17. 395 pages.
Wallach, Lori (author), Maybardukl, Peter (author), Hansen-Kuhn, Karen (author), and Jackson, Janine (author)
Format:
Interview
Publication Date:
2016-07-30
Published:
USA: Fairness and Accuracy in Reporting, New York City, New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10567
Notes:
13 pages., via website, FAIR., CounterSpin interviews with Lori Wallach, Peter Maybarduk and Karen Hansen-Kuhn on trade pacts and corporate globalization
"Discusses the role of social photography in effecting a change in the ideology of the American Dream from individualism to co-operation during the Great Depression of the 1930s." Focuses on the work of Farm Security Administration photographers of that period.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17073
Notes:
Page 80 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages., "Initially, the communication in Comilla was from the top down. It was essential to prime the pumps, so that self-sustaining local action could be generated. The importance of top-down communication should not be underestimated. It was necessary to start the engine of local initiative and action. Once local participation was initiated, open communication in all directions is necessary to strengthen and maintain it."
See the article in this 75th Anniversary issue (Doc. No. D09286). Special editions - Delta Farm Press, See article in pages 2-3 of this 75th Anniversary issue (Doc. No. D09286)
Evans, Jim (author) and International Federation of Agricultural Journalists.
Format:
Article
Publication Date:
2006-11
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C25098
Notes:
3 pages., Third in a special series of professional development features for IFAJ members regarding crisis communicating. Produced through a partnership of IFAJ and the Agricultural Communications Documentation Center, University of Illinois.
Nieman Foundation for Journalism, Harvard University, Cambridge, MA.
Format:
Report
Publication Date:
2001
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01940
Notes:
Nieman Report via online. 3 pages., Report about photographs taken by women in rural China for a book: "Visual voices: 100 photographs of village China by the women of Yunnan Province."
Role of social media for civic participation, drawing on Swedish volunteer initiatives that emerged in the context of the migration crisis in 2015 as a case study.
Via online issue. 3 pages., Report on Wendell Berry's remarks for the 2012 Jefferson Lecture in the Humanities, sponsored by the National Endowment for the Humanities. Speaker suggests appreciating the word "economy" for its original meaning of "household management. ... I mean, not economics, but economy, the making of the human household upon the earth; the arts of adapting kindly the many human households to the earth's many ecosystems and human neighborhoods. This is the economy that the most public and influential economists never talk about, the economy that is the primary vocation and responsibility of every one of us."
Jackson, Janine (author) and Bell, Beverly (author)
Format:
Interview
Publication Date:
2015-10-22
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08693
Notes:
Transcript posted on the website of Fairness and Accuracy in Reporting (FAIR), New York City, New York. Interview of Beverly Bell, coordinator of Other Worlds, a "women-led and movement-building collaborative." 6 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07333
Notes:
Pages 119-143 in Anna-Katharina Hornidge and Christoph Antweiler (eds.), Environmental uncertainty and local knowledge: Southeast Asia as a laboratory of global ecological change. Transcript, Bielefeld, Germany. 284 pages., Examines farmer adaptation to traditional weather knowledge and "modern" meteorological information.
UI electronic subscription, Author analyzes the history, methods and impact of a radio program, "We say what we think," produced by a group of Dane County rural women during this period. Offers perspectives on how the Extension Service encouraged domesticity as the role of rural women. "Linking domesticity to the trope of progress in this way kept rural women from discussing the changes taking place around them." Author also comments on marginalization of rural sociology as a discipline in the academy.
20 pages., Online via UI e-subscription, This article centered on the representation of food additives as a matter of key importance to the public's conceptualization of them. Findings from a systematic qualitative study of the magazines of two Belgian consumer organizations revealed that additives were seen as providing no benefits to consumers, for they could be used to reduce the quality of both the ingredients and the production process. They were perceived as a means of deceiving the public, with portrayal of consumers as powerless in the struggle for control over the types and amounts of additives they ingested. In turn, the limitations were seen as a failure of government and scientific institutions to provide the necessary protection.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07334
Notes:
Pages 145-183 in Anna-Katharina Hornidge and Christoph Antweiler (eds.), Environmental uncertainty and local knowledge: Southeast Asia as a laboratory of global ecological change. Transcript, Bielefeld, Germany. 284 pages., Calls for sensitivity to local conditions, issues, uncertainties and knowledge. Notes loss in local knowledge. "Agencies need to realise that cultural diversity and local people's knowledge and practices should contribute significantly to our understanding and protection of natural environments."
Attwood, Gillian (author), Castle, Jane (author), and Smythe, Suzanne (author)
Format:
Book chapter
Publication Date:
2004
Published:
Lesotho: Routledge, London, England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37092
Notes:
See C37085 for original, Pages 139-158 in Anna Robinson-Pant (ed.), Women, literacy and development: alternative perspectives. Routledge, London, England. Routledge Studies in Literacy. 259 pages., REFLECT - Regenerated Freirean Literacy through Emplowering Community Techniques. Combines the work of the Brazilian educator, Paulo Freire, and the participatory development methodology known as Participatory Rural Appraisal (PRA).
23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
26 pages, This research is intended to initiate understanding of how obesity in the South persists even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Grounded in the Cognitive Dissonance Theory, this study examined Protestant evangelical Christians in the South (N = 11), who participated in semi-structured interviews. The first emergent theme was that, to these Southerners, the purpose of food is for sustenance and survival, as well as for bringing people together. Most participants reported having an average level of knowledge of nutrition and health. Furthermore, participants generally agreed that marketing or educational efforts had little effect on their understanding of nutrition. Another theme emerged when participants provided Biblical references to food or health. “The Body is a Temple” and “gluttony” were the most common Biblical concepts. All participants referred to taste or desirability as the driver of their food selections. Furthermore, most participants claimed habitual gluttony as a personal experience in their lives. This study concluded that subjects employed two modes of “trivializing” as a way of resolving dissonance. Some participants justified their eating habits based on Southern culture, while others explained that their church culture supported unhealthy eating as a means of gathering in fellowship.
Jakku, Emma (author), Taylor, Bruce (author), Fleming, Aysha (author), Mason, Claire (author), Fielke, Simon (author), Sounness, Chris (author), and Thorburn, Peter (author)
Format:
Journal article
Publication Date:
2019-12
Published:
Netherlands: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12272
13 pages, Advances in Smart Farming and Big Data applications have the potential to help agricultural industries meet productivity and sustainability challenges. However, these benefits are unlikely to be realised if the social implications of these technological innovations are not adequately considered by those who promote them. Big Data applications are intrinsically socio-technical; their development and deployment are a product of social interactions between people, institutional and regulatory settings, as well as the technology itself. This paper explores the socio-technical factors and conditions that influence the development of Smart Farming and Big Data applications, using a multi-level perspective on transitions combined with social practice theory. We conducted semi-structured interviews with 26 Australian grain farmers and industry stakeholders to elicit their perspectives on benefits and risks of these changes. The analysis shows that issues related to trust are central concerns for many participants. These include procedural concerns about transparency and distributional concerns about who will benefit from access to and use of "farmers' data". These concerns create scepticism about the value of `smart' technologies amongst some industry stakeholders, especially farmers. It also points to a divergence of expectations and norms between actors and institutions at the regime and niche levels in the emerging transition towards Smart Farming. Bridging this divide will require niche level interventions to enhance the agency of farmers and their local networks in these transactions, and, the cooperative design of new institutions at regime level to facilitate the fair and transparent allocation of risk and benefit in farming data information chains.
10 pages, Enormous quantities of data are generated through social and online media in the era of Web 2.0. Understanding consumer perceptions or demand efficiently and cost effectively remains a focus for economists, retailer/consumer sciences, and production industries. Most of the efforts to understand demand for food products rely on reports of past market performance along with survey data. Given the movement of content-generation online to lay users via social media, the potential to capture market-influencing shifts in sentiment exists in online data. This analysis presents a novel approach to studying consumer perceptions of production system attributes using eggs and laying hen housing, which have received significant attention in recent years. The housing systems cage-free and free-range had the greatest number of online hits in the searches conducted, compared with the other laying hen housing types. Less online discussion surrounded enriched cages, which were found by other methods/researchers to meet many key consumer preferences. These results, in conjunction with insights into net sentiment and words associated with different laying hen housing in online and social media, exemplify how social media listening may complement traditional methods to inform decision-makers regarding agribusiness marketing, food systems, management, and regulation. Employing web-derived data for decision-making within agrifood firms offers the opportunity for actionable insights tailored to individual businesses or products.
13 pages, Agricultural fairs provide one of the last frontiers, and largest stages, for showcasing livestock agriculture to the public. However, public funding, attendance revenue, animal biosecurity, and public health concerns are all aspects worthy of conversation and increased research attention given the interaction between livestock animals and the general public in fair and festival settings. A prominent social media listening and data analytics platform was used to quantify online and social media chatter concerning agricultural fairs during a 27-mo period. A general search for online media referencing agricultural fair keywords was designed; social and online media mentions of agricultural fairs (n = 2,091,350 mentions) were further queried according to their reference to livestock, fair food, or the major agricultural product producing species of dairy and beef cattle (n = 68,900), poultry (n = 39,600), and swine (n = 31,250). Numbers of search results were found to be seasonal and Twitter was the single largest domain for all fair-related results; in contrast, the majority of livestock-related media was generated by news sources rather than from Twitter. On a weekly basis, the percentage of fair livestock mentions with species-specific reference was highly variable ranging from 0% to 86.8% for cattle, 0% to 85.7% for poultry, and 0% to 76.9% for swine. In addition to quantifying total search hits or mentions, the positivity/negativity of the search results was analyzed using natural language processing capabilities. The net sentiment quantified is the total percentage of positive posts minus the percentage of negative posts, which results in a necessarily bounded net sentiment between −100% and +100%. Overall net sentiment associated with mentions of agricultural fairs was positive; the topics garnering the highest positive sentiments were fair food and cattle (both 98% positive). Online discussion pertaining to agricultural fairs and swine was overall positive despite references to swine flu outbreaks. In conclusion, livestock and animal products had positive net sentiment over the time period studied, but there are multiple aspects of agricultural fairs worthy of further investigation and continued vigilance, including zoonotic disease risk and public perceptions of livestock industries.
4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.
