Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23861
Notes:
Abstract of a presentation at the Butler/Cunningham Conference, Montgomery, Alabama, November 8-9, 2004. 1 page, Power Point visuals supported this presentation: Author describes editorial strategies for serving commercial farmers and others on "farms" as lifestyle, based on results of focus groups, surveys and other sources of audience feedback.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11604
Notes:
2 pages., Online open access to abstract of author's thesis for a Master of Science degree in journalism, Ohio University, Athens., Author used quantitative content analysis and qualitative textual analysis of selected articles to examine comparative coverage of organic agriculture to consider further the ways mainstream agriculture magazines mayinfluence attitudes and understanding of changes within the industry. Findings suggested that over time the three magazines portrayed organic farming differently and differed in the amount of coverage they devoted to the topic.
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