Brief summary of a talk by Jeannette Cramer, home economics editor of The Oregonian, Portland, Oregon, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
Abstracted from a talk at the 1935 AAACE meeting, Cornell University, New York. A strong case for reporting vividly, from observation, and with heart. "Flesh and blood on bare bones."
Author urges agricultural college editors to abandon entirely the use of the journalese term "story" and use exclusively in its stead the term "article," in every piece of press material, regardless of length. "In a scientific organization such as our colleges are, the use of the term "Story" is distinctly a psychological liability to the press-relations office, in my opinion."
Brief summary of a talk by Genevieve Callahan, editor of Sunset Magazine, San Francisco, California, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
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