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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Format Journal Article Subject Term marketing communication

    3. Integrated marketing success stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bulik, Beth Snyder (author) and Maddox, Kate (author)
    Format:
    Journal Article
    Publication Date:
    2004-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
    Journal Title:
    B to B
    Journal Title Details:
    89(6) : 20-23
    Notes:
    Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

    4. Interaction with customers: the application of social media within the Austrian supply chain for food and beverages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meixner, Oliver (author), Haas, Rainer (author), Moosbrugger, Helmut (author), and Magdits, Philipp (author)
    Format:
    Journal Article
    Publication Date:
    2013
    Published:
    Austria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06518
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    4(1) : 26-37
    Notes:
    12 pages.

    7. Marketing your program: we only slow down to full speed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cory, Thomas P. (author)
    Format:
    Journal Article
    Publication Date:
    1993-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30213
    Journal Title:
    Agricultural Education Magazine
    Journal Title Details:
    : 22-23
    Notes:
    Iowa high school agriculture teacher describes an agricultural journalism class he teaches. Provides communications skills and helps market the local agricultural education program.

    9. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.