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2. Exploring social media and online communication use by direct-to-consumer agricultural businesses in upstate New York
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weingarten, Katerina (author), Settle, Quisto (author), Harvey, Linnea (author), and Cartmell, Dwayne (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12936
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V.107, Iss.2
- Notes:
- 24 pages, The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from traditional marketing practices to digital marketing practices, further emphasizing the importance of an online presence for small businesses. To better understand the perceptions of direct-to-consumer agricultural businesses, this study sought to understand the current use of social media and online communication and the challenges faced, related to social media and online communication, among these producers. Ten direct-to-consumer agricultural business personnel were interviewed to examine their social media and online communication use. Direct-to-consumer agricultural businesses are using Facebook as a primary social media platform and finding time to focus on social media and online communication is a challenge for agricultural personnel. A website is important to direct-to-consumer agricultural businesses, however many do not currently have a website. Direct-to-consumer agricultural businesses believe social media and an online communication are important to the growth and success of the business and are interested in educational materials and professional support to improve their online presence.
3. Food fight comes to America
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stauber, John (author)
- Format:
- Journal Article
- Publication Date:
- 1999-12-27
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30246
- Journal Title:
- Nation
- Journal Title Details:
- 269(22) : 18-19
4. Framing of sustainable agricultural practices by the farming press and its effect on adoption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rust, Niki A. (author), Jarvis, Rebecca M. (author), Reed, Mark S. (author), and Cooper, Julia (author)
- Format:
- Journal Article
- Publication Date:
- 2021-02-21
- Published:
- United States: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12622
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- V. 38
- Notes:
- 14pgs, There is growing political pressure for farmers to use more sustainable agricultural practices to protect people and the planet. The farming press could encourage farmers to adopt sustainable practices through its ability to manipulate discourse and spread awareness by changing the salience of issues or framing topics in specific ways. We sought to understand how the UK farming press framed sustainable agricultural practices and how the salience of these practices changed over time. We combined a media content analysis of the farming press alongside 60 qualitative interviews with farmers and agricultural advisors to understand whether the farming press influenced farmers to try more sustainable practices. Salience of sustainable agricultural practices grew between 2009 and 2020. Many of the practices studied were framed by the press around economic and agronomic aspects, and farmer respondents said the most common reasons for trying sustainable agricultural practices were for economic and agronomic reasons. The farming press tended to use more positive rather than negative tones when covering sustainable agricultural practices. Respondents used the farming press as a source of information, though many did not fully trust these outlets as they believed the farming press were mouthpieces for agribusinesses. Whilst a minority of farmers stated they were motivated to try a new sustainable agricultural practice after learning about it in the farming press, this was rare. Instead, the farming press was used by respondents to raise their awareness about wider agricultural topics. We reflect on the role and power given to agribusinesses by the farming press and what this means for agricultural sustainability.
5. Integrated marketing success stories
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bulik, Beth Snyder (author) and Maddox, Kate (author)
- Format:
- Journal Article
- Publication Date:
- 2004-06-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
- Journal Title:
- B to B
- Journal Title Details:
- 89(6) : 20-23
- Notes:
- Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.
6. Monsanto cultivates online partnership with Weather.com
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morrison, Mary E. (author)
- Format:
- Journal Article
- Publication Date:
- 2009-11-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30285
- Journal Title:
- B to B
- Journal Title Details:
- 94(15) : 12
7. Narrow ad focus increases yield
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morrison, Mary E. (author)
- Format:
- Journal Article
- Publication Date:
- 2009-06-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
- Journal Title:
- B to B
- Journal Title Details:
- 94(9) : 4
- Notes:
- Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.
8. Online access, savvy growing in farm country
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morrison, Mary E. (author)
- Format:
- Journal Article
- Publication Date:
- 2008-08-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30279
- Journal Title:
- B to B
- Journal Title Details:
- 93(11) : 20-21
9. Understanding scientists’ communication challenges at the intersection of climate and agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Getson, Jackie M. (author), Church, Sarah P. (author), Radulski, Brennan G. (author), Sjöstrand, Anders E. (author), Lu, Junyu (author), and Prokopy, Linda S. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-08-02
- Published:
- United States: PLOS One
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12709
- Journal Title:
- PLoS ONE
- Journal Title Details:
- 17(8)
- Notes:
- 22pgs, In the United States, a public debate remains about the existence and effects of anthropogenic climate change. This skepticism is present in the agricultural sector, rendering climate science communication challenging. Due to the polarization of climate change issues and the concurrent need for agricultural adaptation, we sought to examine how scientists communicate in this sector. A survey, administered to climate scientists and pertinent U.S. federal agency staff (response rate = 43%), was conducted to examine perspectives on communicating with five agricultural stakeholder groups: agribusinesses, crop advisors, general public, producers, and policymakers. We focused on three aspects of the communication process with these stakeholders to evaluate if scientists, as messengers, were following best practices–communicator training, knowledge of stakeholder, and terminology use. We found scientists valued communication training; however, the majority had not attended formal training. Scientists had different views on climate change than producers and crop advisors but understood their perspective and were deliberate with their communication with different audiences. This suggests stakeholder knowledge and terminology use do not hinder communication between scientist and stakeholder. We also highlight three communication challenges present across stakeholder groups–stakeholder knowledge, timescale, and scientific uncertainty–and others that were specific to each stakeholder group. Future research should support scientists by identifying and resolving barriers to training and effective communication strategies for each stakeholder group that addresses these challenges.