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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term consumer information Subject Term consumers Within Last x Years within 5 Years

    2. Canadian Consumer Insights on Agriculture: Addressing the Knowledge-Gap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sutherland, Chelsea (author), Sim, Cassidy (author), Gleim, Savannah (author), and Smyth, Stuart (author)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    United States: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12196
    Journal Title:
    Journal of Agricultural & Food Information
    Journal Title Details:
    Volume 21, 2020 - Issue 1-2
    Notes:
    22 pages., The disconnect between the public and agricultural production is a growing concern for the Canadian agriculture industry. A lack of knowledge regarding food production can lead to distrust in the industry and in the safe, nutritious food grown on Canadian farms. To assess consumers’ level of agricultural knowledge, we surveyed consumers about agricultural production. Results reveal a lack of basic knowledge in most areas, and a particular deficit in the areas of crop protection, organic production, and advanced plant breeding technologies. Based on these results, we recommend that the agriculture industry focus education and communication efforts on these topics.

    3. Choosing Brands: Fresh Produce versus Other Products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zilberman, David (author), Heiman, Amir (author), and Jin, Yanhong H. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26414
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    DOI: 10.1111/j.1467-8276.2007.01062.x
    Notes:
    OnlineEarly

    4. Consumer acceptance of gene-edited food products in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ortega, David L. (author), Lin, Wen (author), and Ward, Patrick S. (author)
    Format:
    Journal article
    Publication Date:
    2022-01-04
    Published:
    United States: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12558
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    Vol. 95
    Notes:
    10 pages, Biotechnology use in food production has been a polarizing topic that has encountered resistance from some consumers. The discovery of genome editing biotechnology, in which no foreign genetic material is introduced into the host organism while making accurate and efficient changes in genomes, has the potential to revolutionize food biotechnology in a more socially acceptable and less polarizing fashion. The success and adoption of gene-edited foods, however, ultimately depends on consumer acceptance. This study reports the results of a geographically disperse Chinese consumer acceptance study (n = 835) in which individuals evaluated rice and pork products that were bio-engineered to address two significant hazards that have recently garnered international attention: cadmium contamination in rice and African swine fever. We explore the role that food technology neophobia has on consumer acceptance and assess how information on the differences between transgenic and gene editing technologies affects consumer preferences. While averse to the use of biotechnology in food products, consumers were considerably more accepting of products that have undergone genome editing rather than transgenic modification. We find differential impacts of information provision on preferences between pork and rice products and on preferences for product provenance. Our analysis indicates that a reduction in consumers’ fear of novel food technologies can substantially increase consumer valuation and market acceptance of bioengineered food products and reinforces the need to consider attitudes in measuring acceptance of novel food products.

    5. Consumer trends and attitudes to functional foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mattas, Konstadinos (author), Galanopoulos, Konstantinos (author), Karelakis, Christos (author), and Zevgitis, Panagiotis (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11507
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    : 1-29
    Notes:
    29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.

    7. Consumers' evaluation of animal welfare labels on poultry products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powers, Rexanna (author), Li, Nan (author), Gibson, Courtney (author), Irlbeck, Erica (author), and Association for Communication Excellence (ACE)
    Format:
    Online journal article
    Publication Date:
    2020-02
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11300
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1)
    Notes:
    18 pages., via online journal, As the public has expressed increasing concerns regarding the humane raising and handling of farm animals, the U.S. Department of Agriculture and industry organizations have developed a series of standards enforcing animal welfare in the poultry industry. Labels and value-added claims were created and defined to differentiate products and to inform consumers’ purchasing decisions. This study identified five labels related to animal welfare that are frequently found on food packages in the U.S. grocery stores, including both the mandatory labels and third-party, voluntary labels. Using a controlled online experiment (N=249), we examined the labels’ effects on consumers’ perception of humane treatment and purchasing tendencies toward egg products. Results showed that while most consumers lack knowledge regarding the labels’ meaning and certification standards, they rely on the labels with simplistic terms (e.g., "certified humane," "cage free") as heuristic cues to judge the ethical treatment of hens on the farm. However, the selected labels did not lead consumers to pay a higher premium for the labeled products. We discussed the implications for regulators, food marketers, and agricultural communicators.

    10. Current Consumer Perceptions of Animal Welfare across Different Farming Sectors on the Island of Ireland

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sweeney, Sharon (author), Regan, Aine (author), McKernan, Claire (author), Benson, Tony (author), Hanion, Alison (author), and Dean, Moira (author)
    Format:
    Journal article
    Publication Date:
    2022-01-10
    Published:
    United States: MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12569
    Journal Title:
    Animals
    Journal Title Details:
    12(2)
    Notes:
    20 pages, There has been increased public interest and concerns in issues such as farm animal welfare (FAW) on the island of Ireland, stoked in part by political and governance changes, such as Brexit and COVID-19. Front-of-pack food labelling represents a primary information channel for many people. In advance of considering formalised food labelling schemes, specifically relating to FAW, it is important to ensure an up-to-date understanding of current consumer perceptions of FAW. With this aim, the current study utilised a mixed methodology. Nine focus group discussions (n = 41) and an online survey (n = 972) with food consumers in Ireland and Northern Ireland explored perceptions of FAW. Results suggest that overall perceptions of FAW are high, and consumers perceive FAW to have improved in the last decade. Quantitative (ANOVA) and qualitative results show variations in perception of FAW between sectors. Results from the focus group discussions identified factors underlying consumers’ perception of FAW: the living conditions of the animal, size and intensity of the farm, national standards and schemes, and visibility. Information insufficiencies and knowledge gaps were identified. The findings are discussed in relation to policy implications for the role of public engagement, front-of-pack welfare labelling, and quality assurance schemes.