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1. Battle lines: HSUS works to combine animals, politics and religion into campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blum, Martha (main author)
Format:
Journal article
Publication Date:
2009-12-04
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
32(39) : A11
Subject Term:
animal rights, appeals (message), campaign planning, campaigns, communicator effectiveness, farming methods, food, interest groups, message content, persuasion, politics, public relations, religion, rural-urban communication
Notes:
Covering a speech about methods used by the Humane Society of the United States.
2. Lamenting the end of food safety month
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chapman, Ben (main author)
Format:
Commentary
Publication Date:
2009-09
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, education effects, educational needs, food, food safety, information needs, message content, promotion
Notes:
Archived September 2, 2009, Via Barfblog of the Food Safety Network. 2 pages.
3. Fairtrade Fortnight whets consumer appetite for ethical trade
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crowther, Barbara (main author)
Format:
Journal article
Publication Date:
2009-02
Published:
UK: International Public Relations Association
Related Item:
Frontline
Subject Term:
appeals (message), attitudes, buyer behavior, buying behavior, campaign planning, campaigns, consumer attitudes, consumers, education effects, food, international trade, marketing, UK, marketing communication, local, fair trade
4. Great advertising campaigns: how they achieve both creative and business objectives
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ind, Nicholas (main author)
Format:
Book
Publication Date:
1993
Published:
UK: Kogan Page Limited, London, England
Subject Term:
advertising, appeals (message), audience analysis, audience research, campaign planning, campaigns, case studies, communication planning, communicator effectiveness, food, humor, marketing communication, market research, brands, branding
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phile... (continued)