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1. Seven ways to monetize marketing services online: Farm Journal describes how it's making money "beyond the banner"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinsman, Matt (main author)
Format:
Journal article
Publication Date:
2011-06-16
Published:
USA
Related Item:
Folio
Subject Term:
advertising, economics of information, Farm Journal, farm journals, finance, market information, marketing, marketing techniques, mass media, media selection, online services, promotion, sales methods, telephone communication, value of information, information technology, digital, cell phones, social media, mobile communication, websites
Notes:
Via online issue. 4 pages.
2. Agrian, Penton/Farm Press launch advertising sales partnership
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2010-02-06
Published:
USA
Related Item:
Western Farm Press
Related Item Details:
32(4) : 15
Subject Term:
advertising, cooperative programs, farm journals, publishing, sales methods, media sales, Penton Media
3. Farm Journal makes a sales call
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980
Published:
USA
Related Item:
Madison Avenue
Related Item Details:
22(Apr): 100-107
Subject Term:
advertising, advertising research, agribusiness, circulation, farm journals, journals, readership, sales methods, selling, Successful Farming
Notes:
James F. Evans Collection
4. The pesticide conspiracy
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
van den Bosch, Robert (main author)
Format:
Book
Publication Date:
1978
Published:
USA: Doubleday and Company, Inc., Garden City, New York.
Subject Term:
advertising, agri-marketers, agribusiness, agricultural research, chemicals, cotton, ethical issues, farm journals, pest management, pesticides, politics, roles, sales methods, universities
Notes:
226 pages
5. Report of the Planning Committee, Agricultural Publishers Association
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Baumgart, C.A. (main author), Buck, Glenn (author), Huey, Paul (author), McCormack, N.H. (author), Cowles, W.H., Jr. (author), Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1939-03-09
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), communication planning, communication research, farm journals, information needs, market analysis, sales methods, marketing communication, market research
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 6 pages.
6. To secure for farm papers a more equitable share of advertising appropriations
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1938-10-18
Published:
USA
Subject Term:
advertising, farm journals, sales methods, selling
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-7, mi... (continued)
7. You asked me "Why?"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mumm, William M. (main author / President, Mumm-Romer-Robbins and Pearson, Inc., Columbus, Ohio), Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1937-10-20
Published:
USA
Subject Term:
advertising, advertising agencies, farm journals, media selection, sales methods, selling
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at ... (continued)
8. How to sell the farm market
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, Glenn H. (main author / President, Campbell-Sanford Advertising Company, Cleveland, Ohio), Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1936-10-14
Published:
USA
Subject Term:
advertising, advertising agencies, farm journals, information needs, media effectiveness, media selection, promotion, sales methods, selling
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at ... (continued)
9. Political advertising for farm papers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1932-08-25
Published:
USA
Subject Term:
advertising, farm journals, media effectiveness, media selection, politics, sales methods
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulle... (continued)
10. Can farm papers promote automobile advertising?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1932-04-08
Published:
USA
Subject Term:
advertising, communication research, farm journals, information needs, market analysis, promotion, publishing, research needs, sales methods, marketing communication, market research, publishers
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulle... (continued)
11. How farm paper advertising helps retailers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association.
Format:
Report
Publication Date:
1926-05-08
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), dealers, farm journals, markets (selling), media effectiveness, retail promotion, sales, sales methods, sales promotion, marketing communication
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 19, pp. 2-3., Cas... (continued)
12. How farm papers cooperate with the agencies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author / Executive Secretary, APA), Agricultural Publishers Association.
Format:
Report
Publication Date:
1926-04
Published:
USA
Subject Term:
advertising, advertising agencies, Agricultural Publishers Association (APA), cooperation, cooperative programs, farm journals, markets (selling), media selection, sales methods, selling, marketing communication
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pa... (continued)
13. Both sides of the question
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Simpson, Roy B. (main author / President, Simpson Advertising Company, St. Louis, Missouri), Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-10-28
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), communicator effectiveness, coverage, farm journals, publishing, reporting, sales methods, selling, marketing communication
Notes:
Special Bulletin No. 94. Presented at annual meeting, Agricultural Publishers Associ... (continued)
14. Farm papers for travel advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association.
Format:
Article
Publication Date:
1925-07-04
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), farm families, farm journals, farmers, market analysis, markets, markets (selling), media selection, sales methods, selling, tourism, recreation, marketing communication, market research
Notes:
Agricultural Publishers Association Records, UI Archives., APA Special Bulletin 63. 2 pages.
15. Some suggestions for farm paper solicitation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-07-12
Published:
USA
Subject Term:
advertising, farm journals, media selection, sales, sales methods, selling, marketing communication
Notes:
Special Bulletin No. 45. 1 page.
16. Advertising agency constructively criticises farm paper soliciting methods
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-04-09
Published:
USA
Subject Term:
advertising, appeals (message), conflict, ethical issues, farm journals, sales methods, selling, marketing communication
Notes:
Special Bulletin No. 19. 1 page., "Hammering the other fellow gets no where and some... (continued)
17. Publisher influence on dealers to promote advertising in the farm field
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, W.G. (main author), Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), dealers, farm journals, promotion, publishing, retail promotion, sales methods, selling, marketing communication, publishers
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing de... (continued)
18. Selling the farm press to advertisers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), campaigns, farm journals, markets (selling), media effectiveness, media selection, publicity, sales, sales methods, selling, marketing communication
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages... (continued)
19. Lipsticks on the farm
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association.
Format:
Editorial
Publication Date:
1922-02-15
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), consumers, farm journals, farm women, information needs, market analysis, markets, markets (selling), media effectiveness, media selection, sales methods, selling, women, marketing communication
Notes:
Agricultural Publishers Association Records, UI Archives., Printers Ink magazine edit... (continued)
20. Successful Farming's merchandising advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
journal
Publication Date:
1921
Published:
USA: Merchandising and Sales Bureau, Successful Farming, Des Moines, Iowa.
Related Item:
Successful Farming
Subject Term:
advertising, farm equipment, farm journals, machinery, sales methods, Successful Farming, media sales
Notes:
"A service for salesmen - showing how to make farm paper advertising produce sales." ... (continued)
21. Our agency problems
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
LeQuatte, T.W. (main author / Successful Farming), Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-07
Published:
USA
Subject Term:
advertising, advertising agencies, ethical issues, farm journals, publishing, roles, sales methods, selling, marketing communication
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agric... (continued)
22. Proceedings of the conference of farm paper publishers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Proceedings
Publication Date:
1919-01-17
Published:
USA
Subject Term:
advertising, ethical issues, farm journals, publishing, sales methods, subscriptions
Notes:
Agricultural Publishers Association Archives, Proceedings of a meeting of the Agricul... (continued)
23. One way to reach the farmer - all of him
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1917-03-20
Published:
USA
Related Item Details:
: 2-3
Subject Term:
advertising, ethical issues, farm journals, farmers, journals, media effectiveness, sales methods
Notes:
Weekly Bulletin No. 77, Criticizes claims of some large publishing houses about reaching farmers.
24. Telling and selling
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Simons, E.W. (main author / Advertising Manager, James Manufacturing Co.)
Format:
Journal article
Publication Date:
1916-05
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
28(1) : 38-41
Subject Term:
advertising, farm equipment, farm journals, machinery, media effectiveness, sales methods, selling, agri-marketing
25. Eight college magazines form an association
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1915-12
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
27(8) : 58
Subject Term:
advertising, colleges, farm journals, journals, sales methods, selling, universities, land-grant university
Notes:
Second annual meeting of the Association of Agricultural College Magazines in Chicago... (continued)
26. Association of Agricultural College Magazines
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1915-03
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
26(11) : 81
Subject Term:
advertising, colleges, farm journals, history, journals, land grant universities, sales methods, selling, students, universities
Notes:
Announces organization of the Association of Agricultural College Magazines. Six mag... (continued)
27. Honestly built circulation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Walsh, F.M. (main author / Circulation Manager, Farm and Fireside, Springfield, Ohio)
Format:
Journal article
Publication Date:
1913-06
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
25(2) : 66-67, 69
Subject Term:
advertising, circulation, ethical issues, farm journals, sales methods, selling
28. Anent "zone" advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McVey, Hugh (main author)
Format:
Journal article
Publication Date:
1912-07
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
24(3) : 34-35
Subject Term:
advertising, circulation, farm journals, history, publishing, sales methods, marketing communication
29. Selling to the rural districts
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cleary, F.X. (main author)
Format:
Journal article
Publication Date:
1910-02-23
Published:
USA
Related Item:
Printers Ink
Related Item Details:
70 : 11-12
Subject Term:
advertising, agribusiness, buyer behavior, buying behavior, farm families, farm journals, farmers, rural areas, rural communities, sales methods, selling, agri-marketing
30. What is advertising?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Otis, W.A. (main author)
Format:
Journal article
Publication Date:
1908-07
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
19(3) : 210-211
Subject Term:
advertising, farm journals, roles, sales methods, selling
31. Agricultural advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Morrow, Marco (main author / Editor, Agricultural Advertising)
Format:
Journal article
Publication Date:
1907-05
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
16(5) : 500-504
Subject Term:
advertising, careers, farm journals, professional development, publishing, roles, sales methods, selling
Notes:
From an address delivered before the class in agricultural journalism, Agricultural C... (continued)
32. Mail order advertising and follow-up
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Deuble, Louis E. (main author)
Format:
Editorial
Publication Date:
1905-09
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
13(3) : 202-205
Subject Term:
advertising, campaign planning, communication planning, direct mail, direct marketing, farm journals, sales methods, selling
33. A mail order advertising success: what three years of advertising have done for thirty years of stove-making
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Collins, Jas. H. (main author)
Format:
Journal article
Publication Date:
1905-08
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
13(2) : 93-95
Subject Term:
advertising, agribusiness, campaigns, direct mail, direct marketing, farm journals, sales methods, selling, agri-marketing
Notes:
From Printers' Ink, June 14, 1905.
34. Business types: the solicitor
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Sherwood (main author)
Format:
Journal article
Publication Date:
1904-08
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
11(8) : 21-24
Subject Term:
advertising, communicator effectiveness, communicators, farm journals, sales methods, selling
35. Following up inquiries
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Southwick, F.A. (main author)
Format:
Journal article
Publication Date:
1904-08
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
11(8) : 25-30
Subject Term:
advertising, campaign planning, campaigns, farm journals, sales methods, selling
36. The relation of inquiries to orders
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Southwick, F.A. (main author)
Format:
Journal article
Publication Date:
1904-07
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
11(7) : 31-36
Subject Term:
advertising, buying behavior, campaign planning, campaigns, circulation, farm journals, farmers, sales methods, selling
37. Between the catalogue and the sale
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Purvis, Miller (main author)
Format:
Journal article
Publication Date:
1904-06
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
11(6) : 30, 32
Subject Term:
advertising, campaign planning, campaigns, farm journals, literature, sales methods, selling
38. Following up inquiries
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1904-04
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
11(4) : 37-38
Subject Term:
advertising, farm journals, sales methods, selling
39. Random notes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kueckelhan, Freeman (main author)
Format:
Journal article
Publication Date:
1904-04
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
11(4) : 43-44
Subject Term:
advertising, communicator effectiveness, communicators, ethical issues, farm journals, sales methods, selling
Notes:
Column describing the activities of a hypothetical unethical media salesman, S. D. Ho... (continued)
40. Following up inquiries
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Southwick, F.A. (main author)
Format:
Journal article
Publication Date:
1903-12
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(12) : 35-39
Subject Term:
advertising, campaign planning, farm journals, sales methods, selling
41. Free seeds and cheap seeds
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1903-12
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(12) : 29
Subject Term:
advertising, circulation, conflict, farm journals, sales methods, selling
42. About cutting rates
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rankin, E.W. (main author)
Format:
Journal article
Publication Date:
1903-09
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(9) : 10, 12
Subject Term:
advertising, farm journals, sales methods, selling
43. The advertising solicitor
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irvine, James M. (main author)
Format:
Journal article
Publication Date:
1903-09
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(9) : 27-28
Subject Term:
advertising, communicator effectiveness, communicators, farm journals, sales methods, selling
44. On getting business
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rankin, E.W. (main author)
Format:
Journal article
Publication Date:
1903-08
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(8) : 29-30
Subject Term:
advertising, communicator effectiveness, communicators, farm journals, sales methods, selling
45. The editor, the advertiser, and the other man
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1903-08
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(8) : 36-37
Subject Term:
advertising, agribusiness, editors, ethical issues, farm journals, reporting, sales methods, publishers
46. Some advertising solicitors
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1903-06
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(6) : 35-36
Subject Term:
advertising, communicator effectiveness, communicators, farm journals, sales methods, selling
47. Inquiries and sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rankin, E.W. (main author)
Format:
Journal article
Publication Date:
1903-04
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(4) : 6-7
Subject Term:
advertising, agribusiness, farm journals, newspapers, sales methods, selling
48. The philosophy of advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Purvis, Miller (main author)
Format:
Journal article
Publication Date:
1901-02
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
8(2) : 6-8
Subject Term:
advertising, decision making, farm journals, sales methods, selling