Bibliographies: BibLeaves, University of Illinois Library, UIUC

You searched for: Start Over Related Item Food Technology Subject Term media effectiveness Subject Term appeals (message)

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1. Supporting advertising superiority claims with taste tests

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Passman, Norman (main author)
Format:: Journal article
Publication Date:: 1994-08
Published:: USA
Related Item:: Food Technology
Related Item Details:: 48 : 71-74
Subject Term:: advertising, appeals (message), audience research, consumer attitudes, food, media effectiveness, message content

2. Supporting and challenging advertising claims with consumer perception studies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Edelstein, Jeffrey S. (main author)
Format:: Journal article
Publication Date:: 1994-08
Published:: USA
Related Item:: Food Technology
Related Item Details:: 48 : 79-82
Subject Term:: advertising, appeals (message), audience analysis, consumer attitudes, consumers, food, media effectiveness, message content