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1. Supporting advertising superiority claims with taste tests
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Passman, Norman (main author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Related Item:
Food Technology
Related Item Details:
48 : 71-74
Subject Term:
advertising, appeals (message), audience research, consumer attitudes, food, media effectiveness, message content