Search

You searched for: Start Over Related Item Food Technology Remove constraint Related Item: Food Technology Subject Term advertising Remove constraint Subject Term: advertising Subject Term audience analysis Remove constraint Subject Term: audience analysis Subject Term consumer attitudes Remove constraint Subject Term: consumer attitudes

Search Results

1. Supporting and challenging advertising claims with consumer perception studies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Edelstein, Jeffrey S. (main author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Related Item:
Food Technology
Related Item Details:
48 : 79-82
Subject Term:
advertising, appeals (message), audience analysis, consumer attitudes, consumers, food, media effectiveness, message content