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1. Campaign focuses on simplicity, convenience for farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2011-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
49(9) : 30
Subject Term:
advertising, agri-marketers, agribusiness, appeals (message), campaign planning, campaigns, corn, direct mail, e-mail, interactive media, media relations, media selection, pest management, radio, seeds, television, contests, marketing communication, agri-marketing
Notes:
Features media strategy for introducing a technology co-developed by Monsanto and Dow AgroSciences.