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1. Great advertising campaigns: how they achieve both creative and business objectives
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ind, Nicholas (main author)
Format:
Book
Publication Date:
1993
Published:
UK: Kogan Page Limited, London, England
Subject Term:
advertising, appeals (message), audience analysis, audience research, campaign planning, campaigns, case studies, communication planning, communicator effectiveness, food, humor, marketing communication, market research, brands, branding
Notes:
223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phile... (continued)
2. How to develop sound slogans
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Margulies, Walter P. (main author)
Format:
Commentary
Publication Date:
1981-08-17
Published:
USA
Related Item:
Advertising Age
Related Item Details:
: 50
Subject Term:
advertising, appeals (message), communication planning, food, image, branding, seafood