Search

You searched for: Start Over Year Published (Range) within 25 Years Remove constraint Year Published (Range): within 25 Years Subject Term appeals (message) Remove constraint Subject Term: appeals (message) Subject Term campaign planning Remove constraint Subject Term: campaign planning Subject Term communication planning Remove constraint Subject Term: communication planning

Search Results

1. Social marketing: changing behaviors for good
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lee, Nancy R. (main author), Kotler, Philip (author)
Format:
Book
Publication Date:
2016
Published:
International: Sage, Los Angeles, California.
Subject Term:
animal rights, appeals (message), audience analysis, campaign planning, campaigns, case studies, change, communication planning, communication research, communication theory, conservation, courses, decision making, drink, ethical issues, evaluation, finance, marketing, media selection, message content, online services, public relations, risk communication, social marketing, water, tobacco, health, marketing communication, companion animals, audience selection, health communication, public service announcements, blogs, restaurants, branding, social media, ethics, animal welfare, social responsibility, place-based communication, swot, online video
Notes:
Fifth Edition. 567 pages.
2. Agricultural issues on the ballot: a case study of the 1009 Ohio Issue 2 campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thompson, Hannah (main author), Rhoades-Buck, Emily (author)
Format:
Journal article
Publication Date:
2013
Published:
USA
Related Item:
Journal of Applied Communications
Related Item Details:
97(1) : 66-79
Subject Term:
advertising, appeals (message), campaign planning, campaigns, communication planning, coverage, evaluation, expenditures, farming methods, interest groups, livestock, mass media, media selection, regulations, reporting, risk communication, animal welfare
3. Is this effective? A content analysis of online agricultural awareness campaigns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irani, Tracy (main author), Settle, Quisto (author), Goodwin, Joy N. (author), Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Format:
Abstract
Publication Date:
2012-06-11
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, education effects, media effectiveness, message content, photographs, rural-urban communication, framing, social media, websites
Notes:
2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.
4. Lamenting the end of food safety month
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chapman, Ben (main author)
Format:
Commentary
Publication Date:
2009-09
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, education effects, educational needs, food, food safety, information needs, message content, promotion
Notes:
Archived September 2, 2009, Via Barfblog of the Food Safety Network. 2 pages.
5. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Meyers, Courtney A. (main author), Abrams, Katie M. (author)
Format:
Paper
Publication Date:
2009-06-06
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, content analysis, farming methods, interest groups, livestock, meat, message content, online services, persuasion, poultry, web sites, framing
Notes:
Presented at the international conference of the Association for Communication Excell... (continued)
6. Speaking to, not at, customers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Radermacher, Rick (main author)
Format:
Journal article
Publication Date:
2009-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
47(5) : 30-31
Subject Term:
advertising, appeals (message), audience analysis, campaign planning, campaigns, communication planning, machinery, message content, marketing communication
7. Building your business with an e-mail marketing program
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kelley, Kathleen M. (main author), Cornelisse, Sarah (author)
Format:
Article
Publication Date:
2009
Published:
USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
Subject Term:
agribusiness, appeals (message), campaign planning, campaigns, communication planning, e-mail, evaluation, message content, online services, readership, retail promotion, e-commerce, marketing communication, agri-marketing
Notes:
3 pages.
8. The role of non government organizations (NGOs) in the protection of sea turtles in Egypt - Save the Sea Turtle Project in Alexandria
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Odedele, Sunday (main author)
Format:
Report
Publication Date:
2009
Published:
Egypt: PR for Africa, Lagos, Nigeria
Subject Term:
appeals (message), campaign planning, campaigns, case studies, children, communication planning, Egypt, environment, environmental communication, environmental quality, information issues, non-governmental organizations, organizations, public relations, roles, youth, wildlife, restaurants
Notes:
Pages 171-174 in Sunday Odedele (ed.), Public relations and communication management ... (continued)
9. Research on creating effective ads
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Semler, Jack (main author / Readex Research)
Format:
Journal article
Publication Date:
2008-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
46(4) : 55-56
Subject Term:
advertising, appeals (message), campaign planning, communication planning, humor, illustrations, message content, persuasion, readability, readership, writing skills, marketing communication
Notes:
Posted at www.agrimarketingdigital.com/?iid=7767
10. Building brands with competitive analysis
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gordon, Ross (main author), Hastings, Gerard (author), McDermott, Laura (author), Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Subject Term:
appeals (message), audience analysis, audience research, campaign planning, campaigns, communication methods, communication planning, drink, health education, health information, media selection, message content, social marketing, tobacco, health, marketing communication, brands, branding, viral
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: a... (continued)
11. Help: a European public health brand in the making?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hastings, Gerard (main author), Freeman, Jo (author), Spackova, Renata (author), Siguier, Pierre (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Subject Term:
appeals (message), audience analysis, audience research, campaign planning, campaigns, communication methods, communication planning, education effects, Europe, health education, health information, media selection, message content, social marketing, tobacco, health, marketing communication, brands, branding, viral, websites
Notes:
Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: ... (continued)
12. What is a public health brand?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blitstein, Jonathan L. (main author), Evans, W. Douglas (author), Driscoll, David L. (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Subject Term:
appeals (message), audience analysis, campaign planning, campaigns, commercial organizations, communication methods, communication planning, concepts, health education, health information, message content, social marketing, health, brands, branding
Notes:
Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: a... (continued)
13. Strategic thinking drives sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
: 20 in Special Supplement
Subject Term:
advertising, appeals (message), campaign planning, campaigns, communication planning, machinery, media selection
Notes:
Features report of New Holland brand campaign for repositioning a tractor line
14. Communications plan: planting the seed for a new way of thinking
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Julie (main author)
Format:
Journal article
Publication Date:
2006-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
44(9) : 28, 30
Subject Term:
advertising, appeals (message), campaign planning, campaigns, case study, communication planning, cotton, crops, demonstrations, field days, mass media, message content, pest management, pesticides, publicity, tours
Notes:
Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a se... (continued)
15. Consumer marketing: California raisins launch new campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bedwell, Kim (main author)
Format:
Journal article
Publication Date:
2006-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
44(9) : 37-38
Subject Term:
advertising, appeals (message), attitudes, awards, campaign planning, campaigns, communication planning, consumer attitudes, consumers, fruit, media relations, public relations, publicity, women, marketing communication
16. New Holland's future campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Failor, Bradley (main author)
Format:
Journal article
Publication Date:
2006-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
44(5) : 24-25
Subject Term:
advertising, appeals (message), audience research, awards, campaign planning, campaigns, communication planning, farm equipment, image, machinery, media selection, pretests
Notes:
"Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.
17. Branching out, digging in: environmental advocacy and agenda setting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pralle, Sarah (main author)
Format:
Book
Publication Date:
2006
Published:
International: Georgetown Unversity Press, Washington, D.C.
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, conflict, conservation, environment, environmental communication, environmental quality, forestry, government policies, image, interest groups, persuasion, policies, politics, lobbying, wildlife
Notes:
279 pages.
18. "Call 'em like we see 'em" Responding to unfair and unethical charges
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hart, Joy L. (main author), Esrock, Stuart L. (author), Leichty, Greg B. (author)
Format:
Book chapter
Publication Date:
2006
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, case studies, communication planning, conflict, ethical issues, interest groups, organizational communication, organizations, risk communication, lobbying, tobacco, health, ethnic factors, framing, tax
Notes:
Pages 305-315 in Steve May, Case studies in organizational communication: ethical per... (continued)
19. Identity crisis: ProSource One tackles brand dilemma with audacious campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reddick, Bekah (main author)
Format:
Journal article
Publication Date:
2002-09
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
40(8) : 36-37
Subject Term:
advertising, agribusiness, appeals (message), campaign planning, campaigns, chemicals, communication planning, message content, pesticides
20. Milk gives much more: Dairy Farmers of Ontario campaign reveals benefits of milk
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reddick, Bekah (main author)
Format:
Article
Publication Date:
2002-02
Published:
Canada
Related Item:
Agri Marketing
Related Item Details:
40(2) : 26-28
Subject Term:
advertising, appeals (message), campaign planning, campaigns, Canada, commodity promotion, communication planning, dairy, message content, promotion
21. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information and beware the secular trend
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Snyder, Leslie B. (main author), Hamilton, Mark A. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, education effects, health information, message content, trends, tobacco, health
Notes:
Pages 257-283 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Be... (continued)
22. Smokey's new wildland fire prevention message
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dillon, Madelyn (main author)
Format:
Journal article
Publication Date:
2002
Published:
USA: Forest Service, U.S. Department of Agriculture, Washington, D.C.
Related Item:
Fire Management Today
Related Item Details:
62(1) : 41
Subject Term:
advertising, appeals (message), campaign planning, campaigns, communication planning, forestry, marketing, message content, safety
23. The impact of anti-smoking media campaigns on progression to established smoking: results of a longitudinal youth study in Massachusetts
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Siegel, Michael (main author), Biener, Lois (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, health information, mass media, media effectiveness, radio, television, youth, tobacco, outdoor, health
Notes:
Pages 115-130 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Be... (continued)
24. Anti-biotech activists complete opinion research: GE food moratorium campaign planned
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irvine, Ross S. (main author)
Format:
Editorial
Publication Date:
2000-04
Published:
USA
Related Item Details:
3 pages
Subject Term:
appeals (message), attitudes, biotechnology, campaign, campaign planning, communication planning, food safety, message content, public attitude, risk communication, genetic engineering
Notes:
ePublic Relations Ltd.
25. America's sacred cow
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Butler, Matilda (main author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Subject Term:
advertising, appeals (message), campaign planning, campaigns, commodity promotion, communication planning, dairy, education effects, ethical issues, health information, information issues, knowledge level, milk, advertising claims
Notes:
Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication cam... (continued)
26. Creating fear in a risky world: generating effective health risk messages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stephenson, Michael T. (main author), Witte, Kim (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, health information, message content, risk assessment, risk communication, writing skills, health, framing
Notes:
Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication camp... (continued)
27. Theory and principles of media health campaigns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Atkin, Charles K. (main author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, communication theory, health information, mass media, media effectiveness, message content, public information, health
Notes:
Pages 49-68 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campa... (continued)
28. How to design and implement an environmental awareness campaign: teacher's handbook
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kern, K. Robert (main author), Woods, John L. (author)
Format:
Handbook
Publication Date:
1996-03
Published:
International: Chemonics International, Inc., Washington, D.C.
Subject Term:
appeals (message), audience analysis, campaign planning, campaigns, case studies, communication planning, environment, environmental communication, evaluation, management, media selection, message content, pretests, teaching methods, timing, writing skills, campaign management, monitoring, audience identification, situation analysis, campaign training
Notes:
John L. Woods Collection, 68 pages., A how-to manual for designing and implementing e... (continued)