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1. Hop to it! Now's the time to plan to maximize Easter produce sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lobato, Armand (main author)
Format:
Commentary
Publication Date:
2021-03
Published:
USA
Related Item:
Packer
Subject Term:
displays, food, fruit, promotion, retail, sales methods, selling, vegetables, marketing communication, produce, produce promotions, holidays, food promotion
Notes:
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits a... (continued)
2. Curtain call - a few more thoughts on theater in the produce department
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dey, Brian (main author)
Format:
Commentary
Publication Date:
2020-11-23
Published:
USA
Related Item:
Packer
Subject Term:
food, fruit, promotion, retail promotion, sales methods, sales promotion, selling, vegetables, retail marketing, marketing communication, produce, events, produce promotions, theater, performance, supermarket
Notes:
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater... (continued)
3. The ethical choice: confronting ethical dilemmas with industry participants in a curriculum
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wachenheim, Cheryl (main author)
Format:
Journal article
Publication Date:
2020
Published:
USA: Agricultural and Applied Economics Association
Related Item:
Applied Economics Teaching Resources
Related Item Details:
2(1) : 26-31
Subject Term:
agribusiness, case studies, communicators, educational materials, educational methods, ethical issues, sales, sales methods, selling, teaching aids, teaching materials, marketing communication, agri-marketing, ethics, ethical behavior, agricultural sales
Notes:
Online from AgEconSearch.umn.edu, "This hypothetical teaching case presents learners ... (continued)
4. Do marketers need salespeople?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Commentary
Publication Date:
2018-11
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Related Item:
Agri Marketing
Related Item Details:
56(9) : 22
Subject Term:
agri-marketers, agribusiness, marketing, marketing techniques, markets (selling), sales, selling, trends, marketing communication, strategic planning, consolidation, strategic communication, distributors, marketing systems
5. Outsourcing ag sales activities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Madson, Arron (main author), Kelley, Jay (author), Weldon, Jackie (author)
Format:
Journal article
Publication Date:
2018-10
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Related Item:
Agri Marketing
Related Item Details:
56(8) : 29-32
Subject Term:
data, data analysis, data management, information services, market information, marketing, marketing techniques, sales methods, selling, trends, marketing communication, big data, outsourcing, marketing services, contract services
6. Marketing with more: an in-depth look at relationship marketing with new media in the green industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stebner, Scott (main author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), Boyer, Cheryl R. (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Related Item:
Journal of Applied Communications
Related Item Details:
101(2) : 7-18
Subject Term:
buyers, buying behavior, campaigns, feedback, gardening, horticulture, information issues, marketing, media effectiveness, media selection, message content, newsletters, online services, retail promotion, selling, marketing communication, landscape, relationship marketing, social media, Facebook, new media, green industry
7. Determining value for your customer and communicating it
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Secor, Will (main author)
Format:
Commentary
Publication Date:
2016-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
54(9) : 44
Subject Term:
audience analysis, decision making, farmers, information needs, sales methods, selling, values, marketing communication, agri-marketing
8. More than just green
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stebner, Scott (main author), Baker, Lauri M. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Subject Term:
advertising, agri-marketers, attitudes, audience participation, consumers, feedback, gardening, information issues, information seeking, interactive media, listening, media effectiveness, retail, retail promotion, sales methods, selling, marketing communication, agri-marketing, relationship marketing, social media
Notes:
Research paper presented in the Agricultural Communications Section, Southern Associa... (continued)
9. Persuading buyers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Commentary
Publication Date:
2015-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(6) : 39
Subject Term:
agribusiness, persuasion, sales methods, selling, marketing communication, agri-marketing
10. People power: begin with behaviors
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bannon, Joe (main author)
Format:
Commentary
Publication Date:
2015-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(4) : 51
Subject Term:
in-service training, professional development, sales, sales methods, selling, training methods, marketing communication, agri-marketing, brands, branding
11. Desired leadership competencies among agricultural sales professionals: a Delphi study
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wright, Sarah (main author), Rucker, K. Jill (author)
Format:
Abstract
Publication Date:
2015
Published:
USA
Related Item:
NACTA Journal
Related Item Details:
59 (Supplement 1) : 70
Subject Term:
careers, courses, leadership, professional development, sales, sales methods, selling, marketing communication
Notes:
See abstract in file folder for Document No. D06143, Abstract of poster presentation ... (continued)
12. Relevant, real world learning in agricultural marketing and sales course: employing experiential learning theory in innovative curriculum re-design and delivery
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Flores, Erica J. (main author)
Format:
Journal article abstract
Publication Date:
2015
Published:
USA
Related Item:
NACTA Journal
Related Item Details:
59 (Supplement 1) : 44-45
Subject Term:
curriculum, education effects, educational methods, sales methods, selling, teaching methods, marketing communication
Notes:
See abstract in file for Document No. D06143., Presentation at North American College... (continued)
13. Reed knows rice
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014-04
Published:
USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
Related Item:
CCA Communique
Subject Term:
careers, communicators, cooperatives, occupations, professional development, rice, selling, marketing communication, cooperative communication, Reed, Bill
Notes:
Via CCA website. 2 pages.
14. Chicago entrepreneurial history: the McCormick brothers and the rise of the magacorps
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Machado, Barry (main author), McCormick, Sargent M. (author)
Format:
Article
Publication Date:
2013-10-20
Published:
USA
Subject Term:
advertising, agri-marketers, agribusiness, farm equipment, history, innovations, machinery, promotion, sales methods, sales promotion, selling, marketing communication, concentration, agri-marketing, trust, branding, merger, pioneering, McCormick, Cyrus, McCormick, William, McCormick, Leander, International Harvester Company, customer relations, warranty, field trial
Notes:
Online from builtinchicago.org. 9 pages.
15. Premium and incentive travel magic
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2013-09
Published:
USA: Henderson Communications, L.L.C., St. Louis, Missouri.
Related Item:
Agri Marketing
Related Item Details:
51(7) : 26-27, 29
Subject Term:
agribusiness, awards, decision making, expenditures, incentives, premiums, promotion, sales methods, sales promotion, selling, travel, marketing communication, agri-marketing
16. Don't be a robot
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Childres, Kristyn (main author / Purdue University)
Format:
Commentary
Publication Date:
2013-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
51(4) : 19
Subject Term:
communication planning, face-to-face communication, interpersonal communication, message content, public speaking, sales methods, selling, marketing communication
Notes:
Tips for planning an "elevator pitch."
17. Closing the sale
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author), Downey, David (author), Jackson, Mike (author), Downey, Laura (author)
Format:
journal articles
Publication Date:
2013-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
51(3) : 64
Subject Term:
communication methods, face-to-face communication, interpersonal communication, persuasion, sales methods, selling, marketing communication
Notes:
Excerpt from a book, ProSelling: a professional approach to selling in agriculture an... (continued)
18. How emotions influence the way we make decisions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McCoy, Shannon (main author), Smither, Mark (author), Paulsen Marketing, Sioux Falls, South Dakota.
Format:
Report
Publication Date:
2013-02-27
Published:
USA
Subject Term:
attitudes, buyer behavior, buying behavior, campaigns, decision making, farmer attitudes, farmers, image, persuasion, sales methods, selling, marketing communication, brands, trust
Notes:
Via website. 2 pages.