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1. C.O.nxt announces this is Lyle E. Orwig Day
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2021-03
Published:
USA
Subject Term:
awards, careers, communicator effectiveness, communicators, leadership, professional development, marketing communication, Orwig, Lyle, Charleston|Orwig
Notes:
Online via AgriMarketing Weekly. 1 page., A March 1 occasion marking the retirement a... (continued)
2. First winners selected for Pear Bureau Northwest's "Aisle of Red Pears" display challenge
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2021-03
Published:
USA
Subject Term:
awards, communicator effectiveness, displays, fruit, promotion, retail promotion, marketing communication, retail sales, produce, produce promotions, pears, fruit promotions
Notes:
News release from the Pear Bureau Northwest introduces the first winner in a nationwi... (continued)
3. What makes a great produce merchandiser
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
O'Brien, Mike (main author)
Format:
Commentary
Publication Date:
2020-09-14
Published:
International
Related Item:
Produce Market Guide
Subject Term:
communicator effectiveness, communicators, food, fruit, leadership, vegetables, food industry, marketing communication, role, food handlers, produce, merchandising
Notes:
Online from periodical. 3 pages., Author described the responsibilities and importanc... (continued)
4. How to make a grand champion
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2019-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
57(5) : 22-23
Subject Term:
advertising, awards, campaign planning, campaigns, case studies, commercial organizations, communication planning, communicator effectiveness, seeds, marketing communication
Notes:
Describes an advertising campaign named Grand Champion of the 2019 award program of N... (continued)
5. Marketing agencies roundup
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
King, Julia (main author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), Walter, Jeff (author)
Format:
Journal article
Publication Date:
2019-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
57(4) : 22-28
Subject Term:
advertising, advertising agencies, communicator effectiveness, cooperation, evaluation, media selection, trends, information technology, marketing communication, role, trust, new media, audience orientation, measurement, expertise, audience perspective
Notes:
via library catalog., Reports from eight agri-marketing communications agencies on wh... (continued)
6. The making of a master marketer
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2019-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
57(4) : 48-51
Subject Term:
advertising, advertising agencies, agribusiness, awards, careers, communicator effectiveness, listening, management, professional development, rural-urban communication, marketing communication, agri-marketing, expertise, Broadhead, Dean
Notes:
via library catalog., Features the recipient of the 2019 Marketer of the Year award f... (continued)
7. Altheide, Merrys inducted into ARC's (Agricultural Relations Council's) Hall of Fame
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2018-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
56(6) : 20-22
Subject Term:
Agricultural Relations Council (ARC), awards, careers, communicator effectiveness, communicators, professional development, professionalism, public relations, marketing communication, professional improvement, Altheide, Jeff, Merry, Carroll, Merry, Jean
8. PR: sticking to the facts in the era of "fake news"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hill, Sarah (main author)
Format:
Commentary
Publication Date:
2018-06-13
Published:
USA: Paulsen, Sioux Falls, South Dakota
Subject Term:
accuracy, agri-marketers, communicator effectiveness, ethical issues, information issues, media relations, public relations, marketing communication, bias, trust, transparency, fake news
9. 40 years of forging new paths
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author)
Format:
Journal article
Publication Date:
2018-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
56(4) : 46
Subject Term:
advertising, advertising agencies, agribusiness, change, communicator effectiveness, history, marketing communication, agri-marketing, Rhea & Kaiser Marketing Communications, Rhea, Steve, Kaiser, Van
10. Bridging the farmer, consumer gap
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Forrest, Chris (main author)
Format:
Journal article
Publication Date:
2017-January/February
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Related Item:
Agri Marketing
Related Item Details:
55(1) : 34
Subject Term:
audiovisual media, awards, campaigns, communicator effectiveness, consumers, credibility (sources), farmers, films, information issues, media effectiveness, public relations, rural-urban communication, marketing communication, trust, documentary, Canada (North America)
Notes:
Features a film, License to Farm," honored by the Canadian Agri Marketing Association
11. Keeping cotton's spirits high
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2017-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
55(6) : 21-22
Subject Term:
advertising, appeals (message), awards, campaign planning, campaigns, communicator effectiveness, cotton, fiber, media selection, message content, sustainability, technological advancement, marketing communication
Notes:
2017 Best of NAMA - Grand Champion
12. Keep listening. Keep learning
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gustafson, Mike (main author)
Format:
Journal article
Publication Date:
2017-06
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Related Item:
Agri Marketing
Related Item Details:
55(5) : 42-47
Subject Term:
advertising, advertising agencies, agri-marketers, awards, careers, communicator effectiveness, communicators, professional development, marketing communication, agri-marketing, Nickerson, Gret
Notes:
Features Greg Nickerson, CEO of Bader-Rutter, as National Agri-Marketing Association'... (continued)
13. Success through career diversity
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gustafson, Mike (main author)
Format:
Journal article
Publication Date:
2015-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(4) : 46-48, 50
Subject Term:
awards, careers, communicator effectiveness, communicators, National Agri-Marketing Association (NAMA), professional development, marketing communication, Redhage, Paul
14. Thomas Schomisch - former UW-Madison Life Sciences Communications chair - remembered
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Grooms, Lynn (main author)
Format:
Journal article
Publication Date:
2015-01-22
Published:
USA
Related Item:
Agri-View
Related Item Details:
41(4) : 1, 7
Subject Term:
advertising, careers, communication education, communicator effectiveness, educators, universities, marketing communication, agri-marketing, journalism education, University of Wisconsin, Schomisch, Thomas
Notes:
South Central edition.
15. Crisis response on the farm
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
52(5) : 22-23
Subject Term:
agri-marketers, awards, campaign planning, campaigns, communication planning, communicator effectiveness, crisis communication, public relations, risk communication, pork, swine, marketing communication, agri-marketing
Notes:
Case report of "Best of Show" public relations entry in the NAMA recognition program.
16. Continuing to grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rathai, Kenna (main author)
Format:
Journal article
Publication Date:
2014-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
52(4) : 49-50, 52, 54
Subject Term:
advertising, agribusiness, careers, communicator effectiveness, marketing, public relations, seeds, marketing communication, agri-marketing, Hartz, Jeff
Notes:
Features the 2014 National Agri-Marketing Association Marketer of the Year.
17. Bader inducted into Hall of Fame
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Staudinger, Jennifer (main author)
Format:
Journal article
Publication Date:
2013-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
51(8) : 42
Subject Term:
advertising, advertising agencies, awards, careers, communicator effectiveness, communicators, innovations, marketing communication, Bader, Ronald
18. Leveraging culture, creating emotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fischer, Ashley Woodward (main author)
Format:
Journal article
Publication Date:
2013-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
51(5) : 32-33
Subject Term:
advertising, awards, campaign planning, campaigns, communication units, communicator effectiveness, seeds, marketing communication, National Agri Marketing Association (NAMA)
19. What's new in the agency business?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author), Nickerson, Greg (author), Levitt, Katie (author), Reierson, Roger (author), VonderHaar, Tina (author), Tessman, Marcy (author), McClelland, Rob (author), Henderson, Kerry (author), Jarvis, John (author)
Format:
Article
Publication Date:
2013-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
51(4) : 25-26. 28, 30
Subject Term:
advertising, advertising agencies, communicator effectiveness, consulting communicators, cooperation, economics, evaluation, information services, innovations, management, public relations, trends, food industry, marketing communication, issue management, trust, convergence, transparency