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1. A tale of two case studies: comparing Coca-Cola's divergent corporate social responsibility initiatives and the resulting ethical implications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Austin, Lucinda L. (main author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Subject Term:
advertising, campaigns, case studies, communication methods, drink, education effects, environment, environmental communication, environmental quality, ethical issues, public relations, regulations, women, bias, obesity, transparency, social media, entrepreneurship, advocacy, corporate social responsibility, corporate communication, ethical behavior, Coca-Cola Company, marketplace advocacy
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors... (continued)
2. Seeing through the golden arches: transparency in the digital age
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ngondo, Prisca S. (main author / Texas State University), Craig, Clay (author / Texas State University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Subject Term:
case studies, communication methods, consumers, ethical issues, food, listening, participation, public relations, restaurants, interaction, transparency, social media, food issues, food retailing, interactive communication, food stores, food ethics, McDonald's Corporation, ethical behavior
Notes:
See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors)... (continued)
3. Shifting blame: addressing the Michigan Department of Environmental Quality's complicated ethical responsibility in the Flint water crisis
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bruns, Catherine J. (main author / James Madison University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Subject Term:
case studies, communication methods, crisis communication, ethical issues, government, government services, risk communication, water, water quality, risk management, transparency, accountability, social media, government agencies, social responsibility, government communication, government actions, ethical behavior
Notes:
See also D10895., Pages 171-178 in Brigitta R. Brunner and Corey A. Hickerson (editor... (continued)