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1. Engaging customers through #RealPigFarming
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
National Pork Board (main author), Lessing-Flynn (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Subject Term:
advertising, animal rights, campaign planning, campaigns, consumers, crisis communication, Iowa, USA, marketing techniques, product promotion, public attitudes, public relations, students, pork, blogs, branding, social media, Twitter, animal welfare, Facebook, National Pork Board
Notes:
3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raise... (continued)