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1. Chicago entrepreneurial history: the McCormick brothers and the rise of the magacorps
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Machado, Barry (main author), McCormick, Sargent M. (author)
Format:
Article
Publication Date:
2013-10-20
Published:
USA
Subject Term:
advertising, agri-marketers, agribusiness, farm equipment, history, innovations, machinery, promotion, sales methods, sales promotion, selling, marketing communication, concentration, agri-marketing, trust, branding, merger, pioneering, McCormick, Cyrus, McCormick, William, McCormick, Leander, International Harvester Company, customer relations, warranty, field trial
Notes:
Online from builtinchicago.org. 9 pages.
2. Premium and incentive travel magic
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2013-09
Published:
USA: Henderson Communications, L.L.C., St. Louis, Missouri.
Related Item:
Agri Marketing
Related Item Details:
51(7) : 26-27, 29
Subject Term:
agribusiness, awards, decision making, expenditures, incentives, premiums, promotion, sales methods, sales promotion, selling, travel, marketing communication, agri-marketing