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1. The adoption of agricultural brands in the 21st century
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin Akel & Associates (main author)
Format:
Research report
Publication Date:
2002-09
Published:
USA
Subject Term:
advertising, attitudes, farm journals, farmers, information needs, information seeking, information sources, Internet, media effectiveness, newsletters, newspaper, online systems, radio, roles, shows, television, trends
Notes:
7 p., An independent study by Martin Akel & Associates
2. Increasing public understanding of transgenic crops through the World Wide Web
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Byrne, Patrick F. (main author), Namuth, Deana M. (author), Harrington, Judy (author), Ward, Sarah M. (author), Lee, Donald J. (author), Hain, Patricia (author)
Format:
Abstract
Publication Date:
2002
Published:
USA
Related Item:
Public Understanding of Science
Related Item Details:
11(3) : 293-304
Subject Term:
biotechnology, crops, food safety, information channels, information services, information systems, Internet, media effectiveness, risk communication, roles, genetic engineering, World Wide Web (WWW)