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1. Before you order those neon caps... : a look at the hottest things going in premiums and incentives
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1992-09
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
30 (8) : 22, 24-26
Subject Term:
advertising, agribusiness, buying behavior, campaigns, incentives, premiums, promotion, public relations
Notes:
James F. Evans Collection
2. How sweet they are : premiums can reinforce a product's image, benefits
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Engle, Steve (main author / Rhea and Kaiser Advertising, Naperville, IL)
Format:
Journal article
Publication Date:
1992-09
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
30 (8) : 28-9
Subject Term:
advertising, advertising agencies, agribusiness, buying behavior, incentives, premiums, promotion
Notes:
James F. Evans Collection