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You searched for: Start Over Publication Year 1983 Remove constraint Publication Year: 1983 Related Item Agri Marketing Remove constraint Related Item: Agri Marketing Subject Term agribusiness Remove constraint Subject Term: agribusiness

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1. A case for marketing research
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cummins, M.L. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(3) : 44-45, 48-49
Subject Term:
advertising research, agribusiness, audience research, baseline research, communication research, evaluation, market analysis, media research, pretests, research methods
Notes:
AgComm Teaching
2. Ag's biggest agencies : the top 50
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(11) : 35-38, 40, 42, 44, 48
Subject Term:
advertising, advertising agencies, agribusiness, expenditures, income levels
Notes:
AgComm Teaching
3. Anatomy of an agency search : how the FMC Ag Chem Group picked its new agency
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cummins, M.L. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(11) : 50-51, 54-55
Subject Term:
advertising, advertising agencies, agribusiness, communicator effectiveness, decision process, evaluation
Notes:
AgComm Teaching
4. Banks promote their ag image
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21 (2) : 54
Subject Term:
advertising, agribusiness, Canada, farmer perceptions, finance, mass media, promotion, public relations
Notes:
AgComm Teaching
5. CAP/PIK : It's time to act
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Strock, C. (main author / Kenrick Advertising Inc., St. Louis), Kenrick Advertising Inc., St. Louis
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(10) : 76
Subject Term:
agribusiness, premiums, promotion, sales methods, selling
Notes:
AgComm Teaching
6. Focus report : premiums and incentives
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(10) : 38
Subject Term:
agribusiness, promotion, sales methods, selling
Notes:
AgComm Teaching
7. Formulating a new approach to advertising - the Stauffer/Matheny blend
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mauzey, M.L. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(1) : 32, 34-35
Subject Term:
agribusiness, audience analysis, campaign planning, chemicals, communication planning, farmer self-image, print media, public relations
Notes:
AgComm Teaching
8. Media, marketers team up to give away a dream come true
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Depp, C.F. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(11) : 70, 73
Subject Term:
advertising, agribusiness, campaigns, farm journals, farms, group advertising, publicity methods, radio, sales promotion, sweepstakes
Notes:
AgComm Teaching
9. Ode to the polite farmer
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Strock, C. (main author / Kenrick Advertising Inc., St.Louis), Kenrick Advertising Inc., St.Louis
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(7) : 24
Subject Term:
agribusiness, audience research, ethical issues, farmers, farmers' attitudes, farmers' opinions, information gathering, interviewing
Notes:
AgComm Teaching
10. Public service campaign promotes conservation tillage
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Creswell, Munsell, Fultz & Zirbel, Inc. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(11): 80
Subject Term:
agribusiness, campaigns, environmental quality, mass media, natural resources education, promotion, public service messages, publicity methods, soil conservation, tillage methods
Notes:
AgComm Teaching
11. Reaching your market through computers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mauzey, M.L. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(2) : 16-17, 20
Subject Term:
agribusiness, marketing, markets (selling), on-farm computing, sales methods
Notes:
AgComm Teaching
12. RSVIP : How do you evaluate your advertising agency?
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(11) : 58-60
Subject Term:
advertising agencies, agribusiness, communicator effectiveness, evaluation
Notes:
AgComm Teaching
13. Selling with the mystical computer
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mauzey, M. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(3) : 24-25
Subject Term:
agribusiness, computers, marketing, marketing techniques, sales methods
Notes:
AgComm Teaching
14. Should companies increase, decrease or hold ad budgets the same in tight economic periods? why?
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(1) : 26-27
Subject Term:
advertising, agribusiness, expenditures, financial management
Notes:
AgComm Teaching
15. Six advertising blind men discover the farm elephant
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roberson, D. (main author / Jaqua Co., Grand Rapids, Michigan), Jaqua Co., Grand Rapids, Michigan
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(10) : 62, 64, 66, 68
Subject Term:
agribusiness, buyers, buying behavior, campaign planning, communication analysis, farmers, market analysis
Notes:
AgComm Teaching
16. Take command of your computer conversion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rouse, R.A. (main author / Washington University, Center for the Study of Data Processing), Washington University, Center for the Study of Data Processing
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(4) : 126-129
Subject Term:
administration, adoption, adoption behavior, adoption process, agribusiness, computer operators, computers, information systems, management
Notes:
AgComm Teaching
17. The image makers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
O'Brien, K. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(1) : 50, 54, 56-57
Subject Term:
advertising, agribusiness, chemicals, communication planning, corporate attitudes, farmer self-image, public relations, rural-urban communication, schools, television, USDA
Notes:
AgComm Teaching
18. Top 150 print advertisers
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(4) : 119-125
Subject Term:
advertising, agribusiness, commercial organizations, expenditures, farm journals, investments, journals
Notes:
AgComm Teaching
19. Vigortone sales promotion supports customers' products
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(10) : 44-45
Subject Term:
agribusiness, commodity promotion, product promotion, sales methods, selling
Notes:
AgComm Teaching
20. Women in ag sales : is the jury still out?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nowels, K.E. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(11) : 74, 76-77
Subject Term:
agribusiness, audience attitudes, careers, communicator effectiveness, conflict, corporate attitudes, credibility (sources), ethical issues, image, professional development
Notes:
AgComm Teaching