- Agricultural Communications Documentation Center (ACDC)
- O'Shaughnessy, James (main author / Executive Secretary, American Association of Advertising Agencies), Agricultural Publishers Association, Chicago, Illinois.
- Publication Date:
- Subject Term:
- advertising, American Farm Bureau Federation (AFBF), appeals (message), communication research, farm journals, farmers, marketing, organization, print media, roles, rural-urban communication, marketing communication, agri-marketing, information need
- Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Feder... (continued)