- Agricultural Communications Documentation Center (ACDC)
- Publication Date:
- International: International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana.
- Related Item:
- INTERPAKS Interchange
- Related Item Details:
- 1(2) : 5-6
- Subject Term:
- adoption, development issues, diffusion, extension communication, extension programs, extension services, extension systems, information issues, innovations, mass media, media effectiveness, roles
- Review of Everett M. Rogers, Diffusion of innovations (3rd edition), Free Press, New York, 1983.