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1. Influence of subjective norms and communication preferences on grain farmers' attitudes toward organic and non-organic farming
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hall, Kelsey (main author), Rhoades, Emily (author)
Format:
Research report
Publication Date:
2009-06-09
Published:
USA
Subject Term:
adoption, agriculture news, attitudes, Canada, communication channels, communication education, curriculum, diffusion, farm journals, farmer attitudes, farmers, farming methods, information seeking, information sources, interpersonal communication, media effectiveness, print media, social factors, USA, organic, Innovation
Notes:
Presented at the 2009 conference of the Association for Communication Excellence (ACE... (continued)