- Agricultural Communications Documentation Center (ACDC)
- Research report
- Publication Date:
- USA: Agricultural Publishers Association, with support from the W. K. Kellogg Foundation and the Alpha Zeta Foundation.
- Subject Term:
- adoption, attitudes, biotechnology, buying behavior, direct mail, farm journals, farmer attitudes, farmers, information sources, Internet, meetings, online services, radio, shows, sustainability, television, trends, precision farming, genetic engineering, e-commerce (new terms)
- Summary of results of a national survey conducted by the Gallup Organization. 10 pages.