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You searched for: Start Over Format Journal article Remove constraint Format: Journal article Publication Year 2005 Remove constraint Publication Year: 2005 Year Published (Range) within 25 Years Remove constraint Year Published (Range): within 25 Years Related Item Agri Marketing Remove constraint Related Item: Agri Marketing Subject Term agri-marketing Remove constraint Subject Term: agri-marketing

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1. Bridging the gap between marketing and sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, W. David (main author)
Format:
Journal article
Publication Date:
2005-09
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
43(7) : 36-37
Subject Term:
agribusiness, coordination, marketing, roles, sales, selling, marketing communication, agri-marketing
2. Influencing the influencer: how companies are building relationships with these professionals
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hickel, Sabrina (main author)
Format:
Journal article
Publication Date:
2005-09
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
43(7) : 44, 46
Subject Term:
advisory services, animal health, chemicals, consultants, crops, farm management, farm managers, marketing, marketing communication, agri-marketing, relationship marketing, veterinarians
Notes:
Describes efforts of marketers to communicate with professional farm managers, crop c... (continued)
3. Marketing into chaos
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ishmael, Wes (main author)
Format:
Journal article
Publication Date:
2005-09
Published:
International
Related Item:
Agri Marketing
Related Item Details:
43(7) : 22-26
Subject Term:
agribusiness, attitudes, change, cooperation, farmer attitudes, farmers, information systems, livestock, marketing communication, agri-marketing, identification systems
Notes:
"Manufacturers and purveyors of animal identification technology and services are usi... (continued)
4. Marketing to the channel: suppliers recognize who "owns" key relationships
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Grooms, Lynn (main author)
Format:
Journal article
Publication Date:
2005-09
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
43(7) : 40-42
Subject Term:
advisory services, farmers, information sources, marketing, retail promotion, marketing communication, agri-marketing, relationship marketing
5. The history of word of mouth marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Erickson, Kathleen (main author)
Format:
Journal article
Publication Date:
2005-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
43(6) : 42
Subject Term:
agribusiness, face-to-face communication, interpersonal communication, oral communication, teleconference, trends, marketing methods, marketing communication, agri-marketing
Notes:
Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used pe... (continued)
6. Capturing a piece of the rural lifestyle pie
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Barb (main author)
Format:
Journal article
Publication Date:
2005-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
43(5) : 40, 42
Subject Term:
agribusiness, buyer behavior, buying behavior, information needs, market analysis, markets, rural areas, rural life, rural people, marketing communication, agri-marketing
7. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-06
Published:
International
Related Item:
Agri Marketing
Related Item Details:
43(5) : 54, 56-57
Subject Term:
agribusiness, direct marketing, face-to-face communication, interpersonal communication, marketing methods, agri-marketing, relationship marketing, word-of-mouth marketing
Notes:
Describes the services of two word-of-mouth marketing firms serving agricultural clients.
8. Not your average grower meeting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hickel, Sabrina (main author)
Format:
Journal article
Publication Date:
2005-06
Published:
International
Related Item:
Agri Marketing
Related Item Details:
43(5) : 58-59
Subject Term:
agribusiness, biotechnology, corn, meetings, pest management, sales methods, selling, genetic engineering, agri-marketing
Notes:
Describes the format for "yield rallies" sponsored by Monsanto to communicate with corn growers.
9. The all new, the tried-and-true: direct response marketing campaigns that work
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Plumb, Rachel (main author)
Format:
Journal article
Publication Date:
2005-06
Published:
International
Related Item:
Agri Marketing
Related Item Details:
43(5) : 50, 52-53
Subject Term:
campaigns, case studies, chemicals, direct mail, direct marketing, herbicides, media effectiveness, pesticides, agri-marketing
Notes:
Features a campaign by DuPont Crop Protection.
10. Border crossing: is there a difference between marketing to U.S. vs. Canadian producers?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Robynne M. (main author)
Format:
Journal article
Publication Date:
2005
Published:
Canada
Related Item:
Agri Marketing
Related Item Details:
43(1) : 40-44
Subject Term:
adoption, agribusiness, buyer behavior, buying behavior, Canada, computers, decision making, farmers, information sources, selling, USA, agri-marketing
11. Stores on wheels: a marketing "hole-in-one"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Barb Baylor (main author)
Format:
Journal article
Publication Date:
2005
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
43(1) : 22-24
Subject Term:
agri-marketers, agribusiness, direct marketing, horticulture, sales methods, selling, marketing communication, agri-marketing
Notes:
Describes a stores-on-wheels concept for marketing products to golf courses.
12. Strategic use of PR yields success for Cargill unit
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005
Published:
Canada
Related Item:
Agri Marketing
Related Item Details:
43(1) : 51
Subject Term:
campaign planning, campaigns, Canada, change, decision making, farmer attitudes, farmers, public relations, seeds, marketing communication, agri-marketing