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You searched for: Start Over Format Journal article Remove constraint Format: Journal article Publication Year 1994 Remove constraint Publication Year: 1994 Related Item Food Technology Remove constraint Related Item: Food Technology Subject Term advertising Remove constraint Subject Term: advertising Subject Term appeals (message) Remove constraint Subject Term: appeals (message) Subject Term consumer attitudes Remove constraint Subject Term: consumer attitudes Subject Term message content Remove constraint Subject Term: message content

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1. Supporting advertising superiority claims with taste tests
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Passman, Norman (main author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Related Item:
Food Technology
Related Item Details:
48 : 71-74
Subject Term:
advertising, appeals (message), audience research, consumer attitudes, food, media effectiveness, message content
2. Supporting and challenging advertising claims with consumer perception studies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Edelstein, Jeffrey S. (main author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Related Item:
Food Technology
Related Item Details:
48 : 79-82
Subject Term:
advertising, appeals (message), audience analysis, consumer attitudes, consumers, food, media effectiveness, message content