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You searched for: Start Over Format Journal article Remove constraint Format: Journal article Publication Year 1994 Remove constraint Publication Year: 1994 Year Published (Range) over 25 Years Remove constraint Year Published (Range): over 25 Years Subject Term advertising Remove constraint Subject Term: advertising Subject Term media effectiveness Remove constraint Subject Term: media effectiveness Subject Term food Remove constraint Subject Term: food

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1. Supermarket patronage: an analysis of customer counts among outlets within a geographic area
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brooker, John R. (main author), Eastwood, David B. (author), Gray, Morgan D. (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA
Related Item:
Journal of Food Distribution
Related Item Details:
25(2) : 8-16
Subject Term:
advertising, buyer behavior, buying behavior, coupon promotion, food, media effectiveness, promotion, radio, retail promotion, television, food industry
Notes:
Via AgEcon Search.
2. Supporting advertising superiority claims with taste tests
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Passman, Norman (main author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Related Item:
Food Technology
Related Item Details:
48 : 71-74
Subject Term:
advertising, appeals (message), audience research, consumer attitudes, food, media effectiveness, message content
3. Supporting and challenging advertising claims with consumer perception studies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Edelstein, Jeffrey S. (main author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Related Item:
Food Technology
Related Item Details:
48 : 79-82
Subject Term:
advertising, appeals (message), audience analysis, consumer attitudes, consumers, food, media effectiveness, message content