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1. Nearly invisible ag sales revolution
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aeschliman, David (main author)
Format:
Commentary
Publication Date:
2020-09
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Related Item:
Agri Marketing
Related Item Details:
58(7) : 38
Subject Term:
agri-marketers, agribusiness, change, consumers, sales, sales methods, training needs, marketing communication, agri-marketing, agri marketing, sales representatives, sales education
Notes:
Describes a disruption in past sales and marketing approaches related to food, consum... (continued)
2. How new agri-marketers should talk to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Vincent, David (main author / Rooster Strategic Solutions)
Format:
Commentary
Publication Date:
2019
Published:
USA
Subject Term:
agri-marketers, agribusiness, careers, communication methods, communicators, farmer opinions, farmers, image, in-service training, professional development, sales methods, farmer perspectives, marketing communication, farm life, agri-marketing, farmer roles, career development, ranchers, agri-marketing communication
Notes:
Online via AgriMarketing Weekly posting of October 16, 2019. 2 pages., Seven tips for... (continued)
3. Do marketers need salespeople?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Commentary
Publication Date:
2018-11
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Related Item:
Agri Marketing
Related Item Details:
56(9) : 22
Subject Term:
agri-marketers, agribusiness, marketing, marketing techniques, markets (selling), sales, selling, trends, marketing communication, strategic planning, consolidation, strategic communication, distributors, marketing systems
4. Podcasting offers advertising, thought leadership and PR opportunities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hill, Sarah (main author)
Format:
Commentary
Publication Date:
2018-09-27
Published:
USA
Subject Term:
advertising, agribusiness, listenership, media effectiveness, public relations, marketing communication, agri-marketing, audio, podcasting, audio communication, rural lifestyle, thought leadership, examples
Notes:
Via AgriMarketing Weekly. 4 pages.
5. The importance of marketing and branding
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hill, Sarah (main author)
Format:
Commentary
Publication Date:
2018-03-30
Published:
USA
Subject Term:
advertising, agribusiness, communication planning, expenditures, face-to-face communication, image, marketing, media selection, visual communication, marketing communication, brands, branding, agri marketing
Notes:
Paulsen, Sioux Falls, South Dakota, via AgriMarketing Weekly. 2 pages.
6. Podcasting as an agribusiness marketing tool?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jacob, Clara (main author)
Format:
Commentary
Publication Date:
2017-02-08
Published:
USA
Subject Term:
advertising, agribusiness, agriculture news, broadcasting, broadcasts, listenership, media effectiveness, mobile communication systems, radio, telephone communication, digital, marketing communication, agri-marketing, podcasts, cell phones, smartphones
Notes:
Paulsen, Sioux Falls, South Dakota. 5 pages.
7. Clicks aren't the only measure of success when marketing online to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author)
Format:
Commentary
Publication Date:
2016-12-07
Published:
USA
Subject Term:
advertising, agribusiness, audience analysis, evaluation, farmers, information seeking, media effectiveness, media use, online services, digital, marketing communication, agri-marketing, metrics
Notes:
"Marketing to farmers" blog from Rhea+Kaiser, Naperville, IL. 3 pages.
8. The viability of augmented reality when marketing to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Walter, Jeff (main author)
Format:
Commentary
Publication Date:
2016-12-06
Published:
USA
Subject Term:
advertising, agribusiness, farmers, information issues, information needs, interactive media, media effectiveness, visual communication, digital, marketing communication, agri-marketing, virtual, applications (apps), animation, augmented reality
Notes:
"Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.
9. Business consolidation is the time for marketing to safeguard farmer loyalty
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author)
Format:
Commentary
Publication Date:
2016-11-26
Published:
USA
Subject Term:
agribusiness, credibility (sources), farmers, information issues, listening, marketing communication, concentration, agri-marketing, brands, trust, transparency, consolidation, acquisition, merger, loyalty
Notes:
"Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.
10. M&As [mergers and acquisitions] add complexity when marketing to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author)
Format:
Commentary
Publication Date:
2016-11-03
Published:
USA
Subject Term:
agribusiness, decision making, ethical issues, farmers, information issues, information needs, marketing communication, concentration, agri-marketing, trust, transparency, consolidation, acquisition, merger
Notes:
"Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.
11. Simplify the technical when marketing to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Walter, Jeff (main author)
Format:
Commentary
Publication Date:
2016-11-01
Published:
USA
Subject Term:
advertising, agribusiness, farmers, information issues, information needs, message content, technological advancement, marketing communication, agri-marketing, trust, software, framing, consolidation, acquisition, merger
Notes:
"Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.
12. It's more important than ever to differentiate your brand when marketing to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Walter, Jeff (main author)
Format:
Commentary
Publication Date:
2016-10-25
Published:
USA
Subject Term:
advertising, agribusiness, attitudes, farmers, information needs, marketing communication, agri-marketing, brands, branding
Notes:
"Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.
13. Using marketing to encourage brand loyalty among millennial farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author)
Format:
Commentary
Publication Date:
2016-10-18
Published:
USA
Subject Term:
advertising, agribusiness, farmers, young farmers, marketing communication, agri-marketing, brands, branding, social responsibility
Notes:
"Marketing to Farmers," blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.
14. Rhea+Kaiser on making webinars a more useful tool for marketing to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin, Diane (main author)
Format:
Commentary
Publication Date:
2016-10-03
Published:
USA
Subject Term:
agribusiness, decision making, evaluation, farmers, feedback, message content, promotion, marketing communication, agri-marketing, webinars
Notes:
Rhea+Kaiser, Naperville, Illinois, via AgriMarketing Weekly. 2 pages.
15. Persuading buyers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Commentary
Publication Date:
2015-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(6) : 39
Subject Term:
agribusiness, persuasion, sales methods, selling, marketing communication, agri-marketing
16. Looking ahead at NAMA [National Agri-Marketing Association]
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kokes, Marvin (main author)
Format:
Commentary
Publication Date:
2015-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(3) : 66
Subject Term:
agribusiness, communication training, in-service training, National Agri-Marketing Association (NAMA), organizations, professional development, trends, marketing communication, agri-marketing
17. Thought leadership is a lot like climbing mountains
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Smit, Krystil (main author), Paulsen Marketing, Sioux Falls, South Dakota.
Format:
Commentary
Publication Date:
2014-01-24
Published:
USA
Subject Term:
agribusiness, leadership, organizations, public relations, marketing communication, agri-marketing, branding