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1. Monsanto confronts devilish public image problem
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hopkinson, Jenny (main author)
Format:
Article
Publication Date:
2013-11-29
Published:
International
Subject Term:
agri-marketers, attitudes, biotechnology, campaigns, commercial organizations, consumer attitudes, consumers, food safety, image, labeling, public relations, seeds, genetic engineering, trust, transparency, genetic modification
Notes:
Politico via online. 4 pages.
2. Case study in crisis communications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Maday, John (main author)
Format:
Article
Publication Date:
2013-07-30
Published:
USA
Subject Term:
appeals (message), attitudes, beef, concepts, consumer attitudes, consumers, crisis communication, food safety, knowledge level, labeling, meat, message content, transparency, food processing
Notes:
Online via Drovers CattleNetwork, Vance Publishing Corporation. 1 page., Summary of c... (continued)