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1. Supporting and challenging advertising claims with consumer perception studies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Edelstein, Jeffrey S. (main author)
Format:
Journal article
Publication Date:
1994-08
Published:
USA
Journal Title:
Food Technology
Journal Title Details:
48 : 79-82
Subject Term:
advertising, appeals (message), audience analysis, consumer attitudes, consumers, food, media effectiveness, message content
2. What you can do about agriculture's public relations
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Neu, Frank R. (main author / Director, American Dairy Association, Chicago), Director, American Dairy Association, Chicago
Format:
Speech
Publication Date:
1966
Published:
USA
Subject Term:
appeals (message), attitudes, audience analysis, consumers, coverage, dairy, farmer attitudes, farmers, information issues, mass media, media effectiveness, news media, public attitudes, public relations, reporting, rural-urban communication, communication issues, mindset, farmer image, defensiveness, Farm-City Week
Notes:
Mimeographed, 1966. 12 p. Comments by the author at the Farm Press, Radio, and TV Co... (continued)