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1. How message monies are shifting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aeschliman, David C. (main author)
Format:
Journal article
Publication Date:
2003-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
41(8) : 32-33
Subject Term:
advertising, advertising agencies, change, dealers, direct marketing, Internet, local programs, media effectiveness, media selection, roles, trends, WWW (World Wide Web), marketing communication, agri-marketing
Notes:
Second article in a three-part series about the changing dynamics of agricultural mar... (continued)
2. Building long-term relationships with specialty crop producers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Alexander, Corinne (main author)
Format:
Journal article
Publication Date:
2004-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
42(9) : 50-51
Subject Term:
agri-marketers, crops, farmers, marketing communication, agri-marketing
3. Tailoring your value bundle
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Alexander, Corinne (main author), Foley, Daniel (author), Wilson, Christine (author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
42(3) : 70-71
Subject Term:
audience analysis, buyer behavior, buying behavior, dealers, farmers, sales methods, selling, marketing communication, agri-marketing
4. Growers' voice in the boardroom
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Allin, Maurice (main author / Quarry Integrated Communications)
Format:
Journal article
Publication Date:
2008-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
46(9) : 37
Subject Term:
agribusiness, audience analysis, audience research, farmers, feedback, focus groups, information needs, research methods, surveys, marketing communication, market research, agri-marketing
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=19654
5. Capturing a piece of the rural lifestyle pie
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Barb (main author)
Format:
Journal article
Publication Date:
2005-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(5) : 40, 42
Subject Term:
agribusiness, buyer behavior, buying behavior, information needs, market analysis, markets, rural areas, rural life, rural people, marketing communication, agri-marketing
6. Stores on wheels: a marketing "hole-in-one"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Barb Baylor (main author)
Format:
Journal article
Publication Date:
2005
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(1) : 22-24
Subject Term:
agri-marketers, agribusiness, direct marketing, horticulture, sales methods, selling, marketing communication, agri-marketing
Notes:
Describes a stores-on-wheels concept for marketing products to golf courses.
7. Marketing to dairy producers: updates from marketers, agencies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Jon (main author), Unterweger, Brittany (author), Huyser, Chad (author), Kruse, Lyle (author)
Format:
Journal article
Publication Date:
2010-03
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(2) : 44-46
Subject Term:
agribusiness, breeding, dairy, farmers, livestock, trends, marketing communication, outlook, genetics, agri-marketing
8. Agency update: finding the right size
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Robynne M. (main author)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
42(4) : 40, 42
Subject Term:
advertising, advertising agencies, communicator effectiveness, communicators, information services, marketing communication, agri-marketing
Notes:
Perspectives of the capabilities of small agricultural advertising agencies.
9. Border crossing: is there a difference between marketing to U.S. vs. Canadian producers?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Robynne M. (main author)
Format:
Journal article
Publication Date:
2005
Published:
Canada
Journal Title:
Agri Marketing
Journal Title Details:
43(1) : 40-44
Subject Term:
adoption, agribusiness, buyer behavior, buying behavior, Canada, computers, decision making, farmers, information sources, selling, USA, agri-marketing
10. Creating innovative service strategies for profit
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aubrey, Sarah Potter (main author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
45(8) : 49
Subject Term:
agribusiness, sales, sales methods, selling, marketing communication, agri-marketing
Notes:
Posted at www.agrimarketing.com/?i=October%202007, Emphasizes the challenge of gettin... (continued)