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You searched for: Start Over Collection Agricultural Communications Documentation Center (ACDC) Remove constraint Collection: Agricultural Communications Documentation Center (ACDC) Publication Year 2017 Remove constraint Publication Year: 2017 Year Published (Range) within 10 Years Remove constraint Year Published (Range): within 10 Years Year Published (Range) within 25 Years Remove constraint Year Published (Range): within 25 Years Year Published (Range) within 5 Years Remove constraint Year Published (Range): within 5 Years Subject Term media effectiveness Remove constraint Subject Term: media effectiveness

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1. Bridging the farmer, consumer gap
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Forrest, Chris (main author)
Format:
Journal article
Publication Date:
2017-January/February
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Journal Title:
Agri Marketing
Journal Title Details:
55(1) : 34
Subject Term:
audiovisual media, awards, campaigns, communicator effectiveness, consumers, credibility (sources), farmers, films, information issues, media effectiveness, public relations, rural-urban communication, marketing communication, trust, documentary, Canada (North America)
Notes:
Features a film, License to Farm," honored by the Canadian Agri Marketing Association
2. Utilizing social media in agriculture
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, Andria (main author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), Fisher, Marty (author)
Format:
Journal article
Publication Date:
2017-January/February
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Journal Title:
Agri Marketing
Journal Title Details:
55(1) : 30-33
Subject Term:
advertising, advertising agencies, campaign planning, campaigns, farmers, information gathering, interactive media, listening, media effectiveness, media selection, media use, marketing communication, role, social media, Twitter, Facebook, YouTube, LinkedIn
3. Media involvement in promoting private sector-led agricultural development
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ayimbire, Angela (main author / Ghana News Agency)
Format:
News article
Publication Date:
2017-10-14
Published:
Ghana
Subject Term:
agricultural development, development, development communication, development issues, finance, information issues, journalists, mass media, media, media effectiveness, private sector, rural development, training needs, role, Development journalism, journalism training, funding, media organizations, Ghana (Africa)
Notes:
Via online.
4. Farm shows open new eyes
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2017-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
55(8) : 34
Subject Term:
advertising, agricultural education, communicators, literacy, media effectiveness, professional development, shows, marketing communication
Notes:
Marketing communications firm takes new employees to a farm show to help orient them to agriculture.
5. Media, private sector, and agrifood nexus in Ghana
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Proposal
Publication Date:
2017-09-15
Published:
Ghana
Subject Term:
agricultural development, cooperative programs, development communication, development issues, finance, government, information issues, media, media effectiveness, private sector, rural development, role, Development journalism, funding, government funding, media organizations, Ghana (Africa), government agencies, communication support, development organizations, development needs, agrifood
Notes:
2 pages., Via online. Statement endorsed by media participants at the Media Round Tab... (continued)
6. America's local newspapers might be broke - but they're more vital than ever
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McLaughlin, Kathleen (main author)
Format:
Journal article
Publication Date:
2017-09-11
Published:
USA
Journal Title:
The Guardian
Subject Term:
communities, coverage, economics of information, finance, information issues, media effectiveness, newspapers, reporting, rural communities, value of information, role, concentration, rural community development, risk journalism, local, subscriptions, media organizations, climate change, community journalism
Notes:
Online U.S. edition of the Guardian newspaper. 4 pages., "Local journalism is doing g... (continued)
7. Latest in listenership data
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Oberly, Mindy (main author)
Format:
Journal article
Publication Date:
2017-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
55(7) : 44
Subject Term:
agriculture news, farmers, listenership, market information, media effectiveness, radio, radio programs, rural broadcasting, rural broadcasts, weather reports, broadcasters, mobility
8. Agri-marketers rate the agricultural media
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Research summary
Publication Date:
2017-08-17
Published:
USA
Subject Term:
agri-marketers, agribusiness, attitudes, media, media effectiveness, media relations, marketing communication, agri-marketing, agricultural media
Notes:
Agri Marketing magazine via AgriMarketing Weekly. 1 page., Report of a poll, asking: ... (continued)
9. "Eat this and die." Two steps to outsmart media marketing of fear
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Arnot, Charlie (main author / Center for Food Integrity)
Format:
Commentary
Publication Date:
2017-08-15
Published:
USA
Subject Term:
accuracy, analysis, appeals (message), coverage, food, food safety, information gathering, information issues, mass media, media effectiveness, media influence, reporting, research communication, risk communication, scientific communication, bias, transparency
Notes:
Online via Huffington Post. 4 pages.
10. Consumer segmentation based on attitudes - Does information change it all?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Risius, Antje (main author), Hamm, Ulrich (author)
Format:
Paper
Publication Date:
2017-07-30
Published:
Germany
Subject Term:
animal rights, attitudes, beef, communication methods, consumers, farming methods, films, media effectiveness, organic farming, print media, value of information, organic, food production, animal welfare, Germany (Europe), leaflets, prices, husbandry, ethical food
Notes:
Research paper presented at the Agricultural and Applied Economics Association annual... (continued)