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1. A longitudinal look at rural consumer adoption of online shopping
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Damhorst, Mary Lynn (main author), Lennon, Sharron J. (author), Kim, Minjeong (author), Johnson, Kim K.P. (author), Jolly, Laura D. (author), Jasper, Cynthia R. (author)
Format:
Journal article
Publication Date:
2007-04
Published:
USA
Journal Title:
Psychology and Marketing
Journal Title Details:
24(4) : 375-401
Subject Term:
adoption, attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, decision making, diffusion, farm families, innovations, Internet, online systems, rural people, trends, e-commerce