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1. An educational evaluation of Web-based forestry education
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Allred, Shorna Broussard (main author), Smallidge, Peter J. (author)
Format:
Journal article
Publication Date:
2010-12
Published:
USA
Journal Title:
Journal of Extension
Journal Title Details:
48(6) : 6FEA2
Subject Term:
distance education, education effects, extension, extension communication, extension services, forestry, Internet, media effectiveness, natural resource management, online services, teaching methods, marketing communication, information programs, www, social media
Notes:
Via online. 14 pages.
2. Going once, going twice, sold! Online auctions can help farmers save time and make more money - all with just a click
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thilges, Michelle (main author)
Format:
Journal article
Publication Date:
2010-12
Published:
USA
Journal Title:
Successful Farming
Journal Title Details:
108(13) : 52-58
Subject Term:
buying behavior, farmers, markets (selling), media effectiveness, online services, online systems, sales methods, selling, information technology, e-commerce, marketing communication, outlook, e-marketing
3. How the cell phone is changing the world
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Somaiya, Ravi (main author)
Format:
Journal article
Publication Date:
2010-11-10
Published:
International
Journal Title:
Newsweek
Subject Term:
development, development communication, finance, information services, interest groups, media effectiveness, rural development, telephone communication, information technology, cell phones, mobile telephone communication
Notes:
Via online. 3 pages.
4. Pandemics in the age of Twitter: content analysis of tweets during the 2009 H1N1 outbreak
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chew, Cynthia (main author), Eysenbach, Gunther (author)
Format:
Journal article
Publication Date:
2010-11
Published:
International
Journal Title:
PLoS ONE
Journal Title Details:
5(11) : e14118
Subject Term:
accuracy, crisis communication, information sources, mass media, media effectiveness, message content, online services, risk communication, diseases, social media, swine flu, Twitter
Notes:
13 pages.
5. Use of mass media campaigns to change health behaviour
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hornik, Robert (main author), Loken, Barbara (author), Wakefield, Melanie A. (author)
Format:
Journal article
Publication Date:
2010-10-09
Published:
International
Journal Title:
Lancet
Journal Title Details:
376(9748) : 1261-1271
Subject Term:
campaigns, education effects, food, food safety, health information, history, mass media, media effectiveness, nutrition, nutrition information, tobacco, health, diets
6. Broadcast questions answered
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cunningham, Cindy (main author), Landa, Robert (author), Barrows, Janet (author), Rosner, Pat (author), Schroeder, Kiersten (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(8) : 32, 34, 36
Subject Term:
communicator effectiveness, coverage, credibility (media), media effectiveness, media selection, radio, radio programs, reporting, roles, rural broadcasting, rural broadcasts, television, television programming, broadcasters, marketing communication
Notes:
Posted at http://www.agrimarketing.com
7. Five social media tools for the extension toolbox
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinsey, Joanne (main author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Journal Title:
Journal of Extension
Journal Title Details:
48(5) : 5T)T7
Subject Term:
educational methods, extension, extension agents, extension communication, extension methods, media effectiveness, media selection, networks, online services, teaching methods, blogs, podcasts, social media, wikis
Notes:
Via online. 3 pages.
8. On neo-luddites led by Ayatollahs: The frame matrix of the GM food debate in northern Belgium
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Maeseele, Pieter (main author)
Format:
Journal article
Publication Date:
2010-09-16
Published:
International
Journal Title:
Environmental Communication
Journal Title Details:
4(3) : 277-300
Subject Term:
environmental communication, ethical issues, food, media, media effectiveness, politics, scientific communication, social communication, sociology, social movements, control, framing, genetically modified food, genetic modification, Belgium (Europe), power, uncertainties
9. Rural lifestyle media updates
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schwalbe, Julie (main author), Welch, Bryan (author), Brown, Eric (author), Ellis, Michael (author)
Format:
Journal article
Publication Date:
2010-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(7) : 38, 40, 42-43
Subject Term:
dealers, direct mail, e-mail, fairs, farm journals, farmers, information needs, information sources, Internet, media effectiveness, newsletters, online services, radio, radio programs, television, trends in farm publishing, video, web sites, rural lifestyle
10. Can blogging benefit staff and youth in 4-H camp programs?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ashton, Carolyn (main author), Galloway, Robin (author), Bourdeau, Virginia (author)
Format:
Journal article
Publication Date:
2010-08
Published:
USA
Journal Title:
Journal of Extension
Journal Title Details:
48(4) : 4IAW6
Subject Term:
extension, extension communication, extension methods, Four H, media effectiveness, networks, training methods, youth, blogs, young adults, social media
Notes:
Via online. 4 pages.
11. The viability of podcasts in extension education: financial education for college students
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hendrickson, Lori (main author), Jokela, Rebecca Hagen (author), Gilman, Janene (author), Croymans, Sara (author), Marczak, Mary (author), Zuiker, Virginia S. (author), Olson, Patricia D. (author)
Format:
Journal article
Publication Date:
2010-08
Published:
USA
Journal Title:
Journal of Extension
Journal Title Details:
48(4) : 4FEA7
Subject Term:
audiovisual media, educational media, educational media radio, educational methods, extension, extension communication, extension methods, media effectiveness, multimedia, roles, students, teaching methods, training methods, youth, podcasts
Notes:
Via online. 8 pages.
12. Cool. Funny. Sweet! American Crystal designer-tees wow members and judges
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2010-07
Published:
USA
Journal Title:
Rural Cooperatives
Journal Title Details:
77(4) : 24-25
Subject Term:
appeals (message), awards, cooperatives, labeling, media effectiveness, message content, mobile communication systems, cooperative communication, art
Notes:
Features award-winning themed t-shirt entry of American Crystal Sugar Company.
13. New media usage study released
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Custer, Steve (main author), Haller, Ted (author), Terpstra, Ashley (author), Poock, Nicole (author), Malinovic, Nesh (author)
Format:
Journal article
Publication Date:
2010-07
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(6) : 22-24
Subject Term:
communication research, farmers, information seeking, information sources, listenership, media effectiveness, media use, readership, surveys, television viewing
14. The cost of making a sales call
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Journal article
Publication Date:
2010-07
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(6) : 14
Subject Term:
agribusiness, expenditures, face-to-face communication, finance, media effectiveness, sales methods, selling, marketing communication, agri-marketing
15. Crop mobs sprout up on farms
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Keen, Judy (main author)
Format:
Journal article
Publication Date:
2010-05-20
Published:
USA
Journal Title:
USA Today
Subject Term:
farm management, farm workers, farming methods, farms, media effectiveness, promotion, rural-urban communication, small farms, volunteers, local, agritourism, social media
Notes:
Via online. 4 pages.
16. Do rural residents really use the Internet to build social capital? An empirical investigation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Adams, Alison E. (main author), Stern, Michael J. (author)
Format:
Journal article
Publication Date:
2010-05
Published:
USA
Journal Title:
American Behavioral Scientist
Journal Title Details:
53(9) : 1389-1422
Subject Term:
communities, community development, e-mail, information seeking, information sources, Internet, media effectiveness, networks, online services, online systems, participation, rural areas, rural communities, rural people, social factors, digital, rural community development
17. Enhancing rural learning, linkages and institutions: the rice videos in Africa
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Van Mele, Paul (main author), Wanvoeke, Jonas (author), Zossou, Esperance (author)
Format:
Journal article
Publication Date:
2010-05
Published:
International
Journal Title:
Development in Practice
Journal Title Details:
20(3) : 414-421
Subject Term:
Africa, cooperative programs, crops, development, development communication, educational media video, educational video, farm women, farmers, homemaker education, languages, linkages, media effectiveness, participation, rice, rural development, video, women, local
18. Rural-urban differences in general and health-related Internet use
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hale, Timothy M. (main author), Drentea, Patricia (author), Goldner, Melinda (author)
Format:
Journal article
Publication Date:
2010-05
Published:
USA
Journal Title:
American Behavioral Scientist
Journal Title Details:
53(9) : 1304-1325
Subject Term:
communities, computers, health information, information seeking, information sources, Internet, media effectiveness, online services, online systems, rural areas, rural communities, rural people, rural-urban difference, digital, digital divide, rural community development, broadband
19. Assisting advertisers, broadcasters
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2010-04
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(3) : 62, 64
Subject Term:
information services, media effectiveness, organizations, professional development, radio, roles, rural broadcasting, broadcasters, NAFB, marketing communication, trust
20. Evaluation of an electronic horse owner newsletter
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martinson, Krishona (main author), Wieland, Elizabeth Gilkerson (author), Bartholomay, Tom (author)
Format:
Journal article
Publication Date:
2010-04
Published:
USA
Journal Title:
Journal of Extension
Journal Title Details:
48(2) : 2RIB5
Subject Term:
courses, e-mail, education effects, farmers, information needs, media effectiveness, message content, news releases, newsletters, online services, participation, radio, readability, roles, horses, workshops, podcasts
Notes:
Via online. 11 pages.
21. Information sources, learning opportunities and priority water issues in the Pacific Northwest
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mahler, Robert L. (main author), Simmons, Robert (author), Gamroth, Mike (author), Pearson, Pat (author), Sorensen, Fred (author), Barber, Michael E. (author)
Format:
Journal article
Publication Date:
2010-04
Published:
USA
Journal Title:
Journal of Extension
Journal Title Details:
48(2) : 2RIB2
Subject Term:
attitudes, conservation, consumer attitudes, consumers, courses, demonstrations, extension, extension communication, extension services, fairs, fish, government, information sources, Internet, media effectiveness, natural resource management, newspapers, organizations, print media, public attitudes, schools, television, trends, universities, water, recreation, DVD, websites
Notes:
Via online. 9 pages.
22. Social media - brave new world
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schaer, Lilian (main author)
Format:
Journal article
Publication Date:
2010-04
Published:
USA: American Agricultural Editors' Association, New Prague, Minnesota.
Journal Title:
ByLine
Journal Title Details:
: 14-16
Subject Term:
communication planning, interactive media, media effectiveness, roles, trends, blogs, social media, Twitter
23. The place of stories in development: creating spaces for participation through narrative analysis
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Carr, Edward R. (main author)
Format:
Journal article
Publication Date:
2010-04
Published:
International
Journal Title:
Development in Practice
Journal Title Details:
20(2): 219-226
Subject Term:
development, development communication, development issues, Ghana, indigenous knowledge, information issues, media effectiveness, participation, roles, rural development, storytelling, traditional knowledge, traditional media, indigenous media
24. How to talk to producers online
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Steever, Sara (main author)
Format:
Journal article
Publication Date:
2010-03
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(2) : 18
Subject Term:
audience analysis, audience research, e-mail, farmers, information services, information sources, Internet, media effectiveness, media selection, mobile communication systems, online services, telephone communication, web sites, marketing communication, social media
25. The babelization of debate on GM maize via the media in southern Africa in 2002
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mwale, Pascal Newbourne (main author)
Format:
Journal article
Publication Date:
2010-03
Published:
International
Journal Title:
Social Dynamics
Journal Title Details:
36(1) : 112-121
Subject Term:
Africa, biotechnology, conflict, corn, coverage, educational needs, food, food safety, information issues, mass media, media effectiveness, reporting, research communication, scientific communication, training needs, genetic engineering, role, framing, journalism training, genetic modification, Zambia (Africa, Eastern)
26. Using mobile phones to improve educational outcomes: an analysis of evidence from Asia
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Valk, John-Harmen (main author), Rashid, Ahmed T. (author), Elder, Laurent (author)
Format:
Journal article
Publication Date:
2010-03
Published:
International
Journal Title:
InternationalReview of Research in Open and Distance Learning
Subject Term:
Asia, Bangladesh, communication theory, developing countries, development communication, distance education, education effects, India, literacy, media effectiveness, Philippines, roles, rural areas, rural communities, rural people, telephone communication, Thailand, value of information, information technology, Mongolia, cell phones, mobile communication
Notes:
Via www.doaj.org. 13 pages.
27. Working smart: increasing the reach of extension programming through media advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lockard, Marsha (main author), Petty, Barbara (author), Peutz, Joey (author), Spencer, Marnie (author), Lanting, Rhea (author), Shaklee, Harriet (author)
Format:
Journal article
Publication Date:
2010-02
Published:
USA
Journal Title:
Journal of Extension
Journal Title Details:
48(1) : 1TOT2
Subject Term:
advertising, expenditures, extension, extension communication, extension methods, extension programs, finance, mass media, media effectiveness, promotion, marketing communication
Notes:
Posted at http://www.joe.org, Via online. 4 pages.
28. Commodity groups are turning toward social media
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cole, Whitney (main author)
Format:
Journal article
Publication Date:
2010-01-15
Published:
USA
Journal Title:
Illinois AgriNews
Journal Title Details:
32(45) : A7
Subject Term:
commodity promotion, dairy, Internet, media effectiveness, media selection, organizations, roles, web sites, pork, blogs, trust, social media, Twitter
29. Agriculture communication in Malaysia: the current situation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hassan, Md. Salleh (main author), Shaffril, Hayrol Azril Mohamed (author), Samah, Bahaman Abu (author), Ali, Muhamad Sham Shahkat (author), Ramli, Nor Sabila (author)
Format:
Journal article
Publication Date:
2010
Published:
Malaysia
Journal Title:
American Journal of Agricultural and Biological Sciences
Journal Title Details:
5(3) : 389-396
Subject Term:
farm journals, farmers, government, information needs, information services, information sources, Internet, Malaysia, mass media, media effectiveness, newspapers, print media, private sector, radio, roles, telephone communication, television, video, cell phones, mobile communication, websites
Notes:
Online via www.doaj.org
30. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Meyers, Courtney (main author), Abrams, Katie (author), Allen, Katie (author), Shultz, Alyx (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 6-21
Subject Term:
adoption, agriculture news, crisis communication, history, information services, interactive media, media effectiveness, media selection, media use, online services, public relations, risk communication, rural-urban communication, trends, marketing communication, outlook, Web 2.0, social media, Twitter
31. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Meyers, Courtney (main author), Abrams, Katie (author), Allen, Katie (author), Shultz, Alyx (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 6-21
Subject Term:
agri-marketers, agribusiness, listening, media effectiveness, networks, organizations, trends, information technology, agri-marketing, social networks, social media
32. Asking the hard questions - has our extension approach had impact in integrated pest management implementation?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Coutts, Jeff (main author), Heisswolf, Sue (author), Bell, Kerry (author), Kay, Iain (author), Subramaniam, Siva (author)
Format:
Journal article
Publication Date:
2010
Published:
Australia
Journal Title:
Extension Farming Systems Journal
Journal Title Details:
6(1) : 129-134
Subject Term:
agri-marketers, Australia, education effects, evaluation, extension, extension communication, extension services, farm journals, farmers, field days, information sources, Internet, media effectiveness, newsletters, pest management, research methods
33. Community newspapers, rural universities and monitoring services: Who's in, who's out
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McCleneghan, J. Sean (main author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
Grassroots Editor
Journal Title Details:
51(3) : 9-12
Subject Term:
communities, e-mail, information dissemination, Internet, media effectiveness, media relations, newspapers, public relations, roles, rural communities, universities, information technology, local, social media
34. Giving voice to invisible women: "FIRE" as model of a successful women's community radio in Africa
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gatua, Mary Wairimu (main author), Patton, Tracey Owens (author), Brown, Michael R. (author)
Format:
Journal article
Publication Date:
2010
Published:
International
Journal Title:
Howard Journal of Communications
Journal Title Details:
21 : 164-181
Subject Term:
Africa, case studies, development, development issues, education effects, gender, image, information issues, information sources, journalists, media effectiveness, radio, radio programs, rural women, value of information, women, Kenya (Africa, Eastern), South Africa (Africa, Southern), Uganda (Africa, Eastern), community radio
35. ICT (information and communication technologies) and farmers: lessons learned and future developments
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sideridis, Alexander B. (main author), Koukouli, Maria (author), Antonopoulou, Eleni (author)
Format:
Journal article
Publication Date:
2010
Published:
International
Journal Title:
Agricultural Informatics
Journal Title Details:
1(2) : 35-41
Subject Term:
adoption, distance education, farmers, history, Internet, media effectiveness, multimedia, networks, online services, online systems, information technology, digital, digital divide, social media, cloud
Notes:
Via Directory of Open Access Journals.
36. Is the internet a better public sphere? Comparing old and new media in the USA and Germany
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gerhards, Jurgen (main author), Schafer, Mike S. (author)
Format:
Journal article
Publication Date:
2010
Published:
Germany
Journal Title:
New Media and Society
Journal Title Details:
12(1) : 143-160
Subject Term:
biotechnology, consumers, content analysis, ethical issues, food, Germany, information gathering, information sources, Internet, journalists, linkages, mass media, media effectiveness, online systems, participation, politics, print media, genetic engineering, information technology, framing, genomics
37. Journalism in Indian country: story telling that makes sense
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Murphy, Sharon M. (main author)
Format:
Journal article
Publication Date:
2010
Published:
International
Journal Title:
Howard Journal of Communications
Journal Title Details:
21 : 328-344
Subject Term:
broadcasting, freedom of press, government, history, indigenous knowledge, information control, journalism, journalists, journals, media effectiveness, newspapers, radio, radio programs, storytelling, traditional knowledge, electronic media, ethnic factors, diversity, Canada (North America), USA (United States of America; North America)
38. News in the interstices: the niches of mobile media in space and time
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dimmick, John (main author), Feaster, John Christian (author), Hoplamazian,Gregory J. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
New Media and Society
Journal Title Details:
13(1) : 23-39
Subject Term:
computers, information gathering, information sources, media effectiveness, multimedia, newspapers, radio, roles, rural-urban difference, telecommunication, telephone communication, television, information technology, cell phones, mobile communication
Notes:
Via UI electronic subscription
39. Online learning modules for an extension program: useful and utilized?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crimmins, Theresa M. (main author), Rupprecht, Candice L. (author), Crimmins, T.M. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
Journal of Natural Resources and Life Sciences Education
Journal Title Details:
39 : 102-108
Subject Term:
communication research, courses, education effects, educational media, educational methods, evaluation, extension, extension communication, extension programs, feedback, knowledge level, learning, media effectiveness, online services, readership, teaching methods, water, weather, climate, websites
40. Online learning modules for extension program: useful and utilized?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crimmins, Theresa M. (main author), Rupprecht, Candice L. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
Journal of Natural Resources and Life Sciences Education
Journal Title Details:
39 : 102-108
Subject Term:
adult education, conservation, courses, education effects, educational media, evaluation, extension, extension communication, extension programs, feedback, knowledge, knowledge level, learning, media effectiveness, online services, readership, teaching methods, water, weather, climate, websites
41. Public journalism in Africa: trends, opportunities and rationale
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ocwich, Denis (main author)
Format:
Journal article
Publication Date:
2010
Published:
International
Journal Title:
Journal of African Media Studies
Journal Title Details:
2(3) : 241-254
Subject Term:
Africa, communities, farm families, farmers, history, mass media, media effectiveness, participation, radio, radio stations, rural areas, rural communities, rural development, rural people, trends, public journalism, civic journalism, citizen journalism
42. Safety warnings in tractor operation manuals, 1920-1990: manuals and warnings don't always work
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Tebeaux, Elizabeth (main author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
Journal of Technical Writing and Communication
Journal Title Details:
40(1) : 3-28
Subject Term:
attitudes, communication barriers, design, farm safety, farmers, history, information issues, machinery, manuals, media effectiveness, message content, risk communication, safety, social factors, legibility, format, culture, tractors, cultural value, warnings, operator manuals, mindset
43. The cell phone as appropriate technology: evidence from The Gambia
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sturges, Paul (main author), Harvey, Jasmine (author)
Format:
Journal article
Publication Date:
2010
Published:
Gambia
Journal Title:
Information Development
Journal Title Details:
26(2) : 148-159
Subject Term:
adoption, Africa, developing countries, development, development communication, Gambia, information needs, information seeking, information sources, Internet, media effectiveness, mobile communication systems, rural development, telephone communication, information technology, telecenters, cell phones, social media
44. The community weekly newspaper: telling America's stories
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Garfrerick, Beth H. (main author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
American Journalism
Journal Title Details:
27(3) : 151-157
Subject Term:
communities, coverage, finance, history, information issues, media effectiveness, newspapers, publishing, reporting, research needs, roles, rural areas, rural communities, rural people, rural-urban difference, storytelling, concentration, local
45. The mobile phone "revolution" in Africa: rhetoric or reality?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Etzo, Sebastiana (main author), Collender, Guy (author)
Format:
Journal article
Publication Date:
2010
Published:
International
Journal Title:
African Affairs
Journal Title Details:
109(437) : 659-668
Subject Term:
adoption, Africa, development, development communication, diffusion, finance, forestry, history, information issues, information services, languages, literacy, media effectiveness, rural development, rural people, telephone communication, information technology, health, veterinarians, cell phones, mobile communication
46. Two sides of the same coin? Analysis of the web-based social media with regard to the image of the agri-food sector in Germany
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Boehm, Justus (main author), Kayser, Maike (author), Spiller, Achim (author)
Format:
Journal article
Publication Date:
2010
Published:
Germany
Journal Title:
International Journal on Food System Dynamics
Journal Title Details:
1(3) : 264-278
Subject Term:
attitudes, consumer attitudes, consumers, farming methods, food, food safety, Germany, image, Internet, media effectiveness, risk communication, roles, industrialization, food industry, framing, social media
47. Utilization of indigenous communication strategies in promoting marketing practices in rural communities in Nigeria
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chukwueah, Chris C. (main author)
Format:
Journal article
Publication Date:
2010
Published:
Nigeria
Journal Title:
Canadian Social Science
Journal Title Details:
6(6) : 217-221
Subject Term:
advertising, development, marketing, marketing techniques, media effectiveness, Nigeria, public relations, retail promotion, rural communities, rural development, sales promotion, traditional media, retail marketing, marketing communication, indigenous media, convergence
48. Weekly Sabbath School: the farm press as a pulpit for "Uncle Henry" Wallace's progressive moral reform and instruction
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stoker, Kevin (main author), Arrington, James (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Journal Title:
Journal of Media and Religion
Journal Title Details:
9 : 30-46
Subject Term:
editors, farm families, farm journals, journalists, media effectiveness, persuasion, religion, roles, rural people, Wallaces Farmer, Wallace, Henry