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1. Determining value for your customer and communicating it
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Secor, Will (main author)
Format:
Commentary
Publication Date:
2016-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
54(9) : 44
Subject Term:
audience analysis, decision making, farmers, information needs, sales methods, selling, values, marketing communication, agri-marketing
2. Do marketers need salespeople?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Commentary
Publication Date:
2018-11
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Journal Title:
Agri Marketing
Journal Title Details:
56(9) : 22
Subject Term:
agri-marketers, agribusiness, marketing, marketing techniques, markets (selling), sales, selling, trends, marketing communication, strategic planning, consolidation, strategic communication, distributors, marketing systems
3. Don't be a robot
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Childres, Kristyn (main author / Purdue University)
Format:
Commentary
Publication Date:
2013-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
51(4) : 19
Subject Term:
communication planning, face-to-face communication, interpersonal communication, message content, public speaking, sales methods, selling, marketing communication
Notes:
Tips for planning an "elevator pitch."
4. How do you stack up?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Commentary
Publication Date:
2011-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
49(9) : 62
Subject Term:
agribusiness, communicator effectiveness, persuasion, sales methods, selling, marketing communication, agri-marketing
5. People power: begin with behaviors
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bannon, Joe (main author)
Format:
Commentary
Publication Date:
2015-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
53(4) : 51
Subject Term:
in-service training, professional development, sales, sales methods, selling, training methods, marketing communication, agri-marketing, brands, branding
6. Persuading buyers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Commentary
Publication Date:
2015-07
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
53(6) : 39
Subject Term:
agribusiness, persuasion, sales methods, selling, marketing communication, agri-marketing
7. Sales strategy and planning
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, Scott (main author)
Format:
Commentary
Publication Date:
2011-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
49(8) : 47
Subject Term:
agribusiness, audience analysis, audience research, communication planning, sales methods, selling, marketing communication, agri-marketing