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1. The future for NAMA (National Agri-Marketing Association)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rathai, Kenna (main author)
Format:
Commentary
Publication Date:
2014-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
52(3) : 66
Subject Term:
advertising, information issues, National Agri-Marketing Association (NAMA), organizations, professional development, roles, trends, marketing communication, outlook
Notes:
Report from the current president of NAMA in a question-answer format
2. Trade associations and checkoffs
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bullerman, Kayla (main author)
Format:
Journal articles
Publication Date:
2012-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
50(8) : 101-102, 104
Subject Term:
advertising, change, commodity promotion, government policies, history, international trade, organizations, promotion, roles, USDA, marketing communication
Notes:
In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.
3. 2012 American Agricultural Editors' Association survey: perceptions of ag media
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Report
Publication Date:
2012-07-28
Published:
USA
Subject Term:
accuracy, advertising, agri-marketers, attitudes, coverage, credibility (media), ethical issues, farm journals, farmer attitudes, farmers, information sources, Internet, journalism, journalists, newsletters, newspapers, reporting, roles, young farmers, bias, trust, social media
Notes:
Results of a survey among 431 young leaders at the 2012 American Farm Bureau Young Fa... (continued)
4. Social media opportunities for value-added businesses
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kelley, Kathleen (main author), Kyde, Jeffrey (author)
Format:
Journal article
Publication Date:
2012-03
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
43(1) 43-49
Subject Term:
advertising, attitudes, consumer attitudes, consumers, direct marketing, e-mail, fruit, media effectiveness, media selection, print media, promotion, roles, vegetables, marketing communication, blogs, social media, Twitter
5. Farm Journal's CEO Andy Weber discusses company's new direction, initiatives
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Article
Publication Date:
2012-02-29
Published:
USA
Subject Term:
advertising, Farm Journal, farm journals, Internet, multimedia, online services, roles, telephone communication, trends in farm publishing, convergence, cell phones, mobile communication
Notes:
Publishing Executive via Agri Marketing Weekly. 2 pages.
6. Considering the consequences: Australian country newspapers and news impact on communities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bowd, Kathryn (main author)
Format:
Journal article
Publication Date:
2012
Published:
Australia
Related Item:
Rural Society
Related Item Details:
21(2) : 126-135
Subject Term:
advertising, Australia, communities, coverage, ethical issues, information services, journalists, newspapers, reporting, risk communication, roles, rural areas, rural communities, local
7. Communicating climate change: a literature review
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Parton, Kevin (main author), Morrison, Mark (author)
Format:
Paper
Publication Date:
2011-02
Published:
International
Subject Term:
advertising, attitudes, bibliographies, environment, environmental communication, government, mass media, research communication, risk communication, roles, scientific communication, scientists, framing, climate, stakeholders
Notes:
Paper presented at the 55th Annual AARES National Conference, Melbourne, Victoria, Au... (continued)
8. The last column
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Myers, Fred (main author)
Format:
Commentary
Publication Date:
2010-09
Published:
USA
Subject Term:
advertising, communicator effectiveness, ethical issues, farm journals, journalism, journalists, roles, trends, outlook
Notes:
"The Farm Journalist"series via online. 2 pages.
9. Using social media to attract people to your rural community
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Knutson, Mike (main author), Center for Rural Affairs, Lyons, Nebraska.
Format:
Commentary
Publication Date:
2010-05-21
Published:
USA
Subject Term:
advertising, communities, credibility (media), development communication, face-to-face communication, Internet, interpersonal communication, media effectiveness, networks, public attitudes, roles, rural communities, rural development, rural community development, trust, social media, websites
Notes:
2 pages.
10. I wish you could have been there
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Myers, Fred (main author)
Format:
Commentary
Publication Date:
2010-04-29
Published:
USA
Subject Term:
advertising, coverage, farm journals, Internet, journalism, journals, message content, readership, reporting, roles, trends in farm publishing, writing skills, outlook
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must res... (continued)
11. Rural isolation and the arrival of radio: conceptualizing the meaning of social contact
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Craig, Steve (main author)
Format:
Paper
Publication Date:
2010-04
Published:
USA
Subject Term:
adoption, advertising, history, media effectiveness, radio, radio programs, roles, rural-urban difference, social factors, information technology
Notes:
Presented at the annual meeting of the Western Social Science Association, Reno, Neva... (continued)
12. Agriculture sector weathers economic storm
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Morrison, Mary E. (main author)
Format:
Journal Article
Publication Date:
2009-11-16
Published:
USA
Related Item:
B to B
Related Item Details:
94(15) : 12
Subject Term:
advertising, Farm Journal, farm journals, Internet, print media, publishing, roles, trends, trends in farm publishing, marketing communication, publishers, social media
13. Effective signs: better signs mean better sales for retail farm markets
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Article
Publication Date:
2009-09-17
Published:
USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
Subject Term:
advertising, appeals (message), design, direct marketing, message content, retail promotion, roles, sales methods, selling, visual communication, marketing communication
Notes:
5 pages.
14. Videos signify new marketing trends
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Vogt, Willie (main author)
Format:
Journal article
Publication Date:
2009-08
Published:
USA
Related Item:
Prairie Farmer
Related Item Details:
181(8) : MP1
Subject Term:
advertising, campaigns, chemicals, cotton, Internet, machinery, media effectiveness, roles, trends, video, marketing communication, viral
Notes:
Report on viral marketing campaigns that use video on the Web. Cites two examples: ... (continued)
15. Narrow ad focus increases yield
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Morrison, Mary E. (main author)
Format:
Journal Article
Publication Date:
2009-06-22
Published:
USA
Related Item:
B to B
Related Item Details:
94(9) : 4
Subject Term:
adoption, advertising, agribusiness, farm journals, farmers, information sources, media effectiveness, mobile communication systems, print media, roles, telephone communication, trends, trends in farm publishing, information technology, digital, marketing communication, agri-marketing, cell phones
Notes:
Reports on the complexities of agricultural marketing, including the role of traditio... (continued)
16. What would Google do?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jarvis, Jeff (main author)
Format:
Book
Publication Date:
2009
Published:
International: HarperCollins Publishers, New York, New York.
Subject Term:
advertising, attitudes, communication methods, ethical issues, food, information systems, Internet, online services, public relations, roles, blogs
Notes:
257 pages.
17. Agencies at the mic
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-14
Published:
USA
Subject Term:
advertising, advertising agencies, campaign planning, campaigns, communication planning, Internet, media effectiveness, media relations, media selection, public relations, radio, roles, marketing communication
Notes:
4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City,... (continued)
18. Advertising: key to ag's greatest economic harvest
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lisanti, Jenna L. (main author / American Business Media)
Format:
Journal article
Publication Date:
2008-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
46(6) : 29
Subject Term:
advertising, agribusiness, farm journals, marketing, roles, marketing communication, agri-marketing
Notes:
Posted at http://www/agrimarketingdigital.com
19. Marketers and the ag media
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Patterson, Dave (main author), Reese, Pat (author), Christen, Laurie (author), Dawson, Kim (author)
Format:
Journal article
Publication Date:
2008-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
46(6) : 30-32
Subject Term:
advertising, advertising agencies, agri-marketers, agribusiness, credibility (media), ethical issues, farm journals, marketing, mass media, media selection, research methods, roles, marketing communication, agri-marketing, trust
Notes:
Posted at http://www/agrimarketingdigital.com
20. Lou Capozzi on "The new integrators"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capozzi, Louis (main author), International Communications Consultancy Organisation, Hilversum, The Netherlands.
Format:
Commentary
Publication Date:
2008
Published:
International
Subject Term:
advertising, advertising agencies, advisory services, communication methods, communication planning, communication units, communicator effectiveness, communicators, education needs, food, leadership, public relations, roles, training needs, trends, information technology, food industry, marketing communication, globalization
Notes:
5 pages., "Finding holistic communications consultants in the changing world"
21. To rally an online community, start with controversy
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Yung, Jean (main author)
Format:
Article
Publication Date:
2007-10-30
Published:
New Zealand
Subject Term:
advertising, agri-marketers, agribusiness, careers, communicator effectiveness, conflict, coverage, information services, Internet, journalists, networks, New Zealand, online services, reporting, roles, web sites, blogs, blogging, Stevenson, Philippa
Notes:
Via Online Journalism Review. 4 pages., Question/response feature with New Zealand a... (continued)
22. AgDay TV celebrates 25th year
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
45(8) : 38-39
Subject Term:
advertising, broadcasting, history, media effectiveness, networks, roles, rural broadcasting, rural broadcasts, television, television programming, trends
Notes:
Posted at www.agrimarketing.com/?i=October%202007
23. The state of farm broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Farmarkis, Bill (main author), Coyle, Rick (author), McGill, Vic (author), Vanderwert, Anita (author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
45(8) : 35-37
Subject Term:
advertising, media effectiveness, networks, radio, radio programs, radio stations, roles, rural broadcasting, rural broadcasts, trends, marketing communication
Notes:
Posted at www.agrimarketing.com/?i=October%202007, Representatives of four media sale... (continued)
24. Marketing with your customers through WOMM marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Erickson, Kathleen (main author)
Format:
Journal article
Publication Date:
2007-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
45(5) : 38-39
Subject Term:
advertising, interpersonal communication, marketing, media effectiveness, roles, sales methods, selling, marketing communication, word-of-mouth
Notes:
Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.
25. Marketers report on their expectations and measures of agency success
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
45(4) : 40-41
Subject Term:
advertising, advertising agencies, information services, marketing, roles, trends, marketing communication
Notes:
Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of th... (continued)
26. Independent publishing today: thriving in a world of box stores and chain papers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wylie, John M. II (main author), Institute for Rural Journalism and Community Issues, Lexington, Kentucky.
Format:
Paper
Publication Date:
2007-04-20
Published:
USA
Subject Term:
advertising, community development, coverage, finance, journalism, journalists, newspapers, publishing, reporting, roles, rural areas, rural communities, rural people, publishers, rural community development
Notes:
Via Institute web site. 2 pages., Paper presented at the National Summit on Journali... (continued)
27. Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mueller, Barbara (main author)
Format:
Journal article
Publication Date:
2007
Published:
International
Related Item:
International Journal of Advertising
Related Item Details:
26(4) : 561-564
Subject Term:
advertising, children, consumers, decision making, food, food policy, government, government policies, marketing, policies, roles, food industry, diets, obesity
28. Who controls the message?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Taylor, Marcia (main author)
Format:
Journal article
Publication Date:
2006-08
Published:
USA
Related Item:
ByLine
Related Item Details:
: 21-22
Subject Term:
advertising, American Agricultural Editors' Association (AAEA), credibility, editors, ethical issues, farm journals, information control, journalists, roles, publishers, ABM Agri Council, trust
29. Postage costs: where we've been, where we're headed
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henderson, Lynn O. (main author)
Format:
Journal article
Publication Date:
2006-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
44(6) : 30
Subject Term:
advertising, direct mail, farm journals, finance, information services, online services, postal service, print media, publishing, roles, trends, electronic media, marketing communication, outlook
30. Farm broadcasting in Baramati
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Noronha, Frederick (main author)
Format:
Report
Publication Date:
2006-03-25
Published:
India
Subject Term:
advertising, development communication, farmers, India, information needs, media effectiveness, radio, radio programs, radio stations, roles, rural broadcasting, rural broadcasts, Development journalism
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Indo-Asian News Service via M... (continued)
31. International food advertising, pester power and its effects
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McDermott, Laura (main author), O'Sullivan, Terry (author), Stead, Martine (author), Hastings, Gerard (author)
Format:
Journal article
Publication Date:
2006
Published:
International
Related Item:
International Journal of Advertising
Related Item Details:
25(4) : 513-540
Subject Term:
advertising, children, food, India, persuasion, policies, roles, Saudi Arabia, UK, food industry, marketing communication, diets, obesity
32. What old farm magazines can teach us
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Harvey, John (main author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Related Item:
Classic Tractor Fever
Related Item Details:
9(1) : 6
Subject Term:
advertising, Capper's Farmer, farm journals, history, machinery, roles
Notes:
Author describes contents of a 1935 issue of Capper's Farmer magazine and comments on... (continued)
33. Make a critical difference in the success of your campaign: the importance of measuring ad recognition
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McLendon, Tamara (main author)
Format:
Journal article
Publication Date:
2005-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
43(8) : 52-54
Subject Term:
advertising, campaigns, case studies, CD-ROM, crops, dealers, evaluation, interactive media, Internet, media effectiveness, meetings, roles, sales promotion, survey, tours, training programs, video, WWW (World Wide Web), marketing communication, brands
Notes:
Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.
34. Role of media in childhood obesity: a look from mass communication perspective
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Du, Ying (main author)
Format:
Conference paper
Publication Date:
2005-08
Published:
USA
Subject Term:
advertising, appeals (message), children, diet, food, health education, mass media, nutrition, roles, television, youth
Notes:
Presented at the Association for Education in Journalism and Mass Communication confe... (continued)
35. Under pressure
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wall, Ron (main author)
Format:
Review
Publication Date:
2005-05
Published:
USA: American Agricultural Editors' Association
Related Item:
ByLine
Related Item Details:
: 1-6
Subject Term:
advertising, coverage, ethical issues, farm journals, farmers, information issues, publishing, reporting, roles, trends in farm publishing, concentration
Notes:
Trends and issues related to commercial farm publishing.
36. Most of the American public, including a majority of parents, believe that childhood obesity in the U.S. is a major problem
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Research report
Publication Date:
2005-02-15
Published:
USA
Subject Term:
advertising, attitudes, children, education effects, food industries, government, nutrition, public attitude, roles, schools, youth, diets
Notes:
4 pages., Results of a Harris Interactive poll of 2,387 U.S. adults conducted online ... (continued)
37. Defining rural America - what is rural?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Laakaniemi, Ray (main author)
Format:
Journal article
Publication Date:
2005
Published:
USA
Related Item:
Grassroots Editor
Related Item Details:
46(3) : 5-8
Subject Term:
advertising, agricultural development, concepts, development issues, information needs, mass media, publishing, roles, rural development, schools, trends
38. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ward, Douglas B. (main author)
Format:
Journal article
Publication Date:
2005
Published:
USA
Related Item:
American Journalism
Related Item Details:
22(4): 47-67
Subject Term:
advertising, consumption, Farm Journal, farm journals, history, publishing, roles, trends in farm publishing, marketing communication, Country Gentleman, Curtis Publishing Company
Notes:
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "t... (continued)
39. The influence of the mass media on the life plans of rural students
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sillaste, G.G. (main author)
Format:
Journal article
Publication Date:
2005
Published:
Russia
Related Item:
Russian Education and Society
Related Item Details:
47(12) : 46-60
Subject Term:
advertising, attitudes, careers, mass media, message content, professional development, radio, roles, rural communities, rural people, rural populations, Russia, television, youth
40. Is the "wall" coming down?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Johnston, Gene (main author / Successful Farming)
Format:
Journal article
Publication Date:
2004-06
Published:
USA: American Agricultural Editors' Association, New Prague, Minnesota.
Related Item:
ByLine
Related Item Details:
: 7
Subject Term:
advertising, credibility, credibility (media), editing, editors, ethical issues, farm journals, finance, information issues, journalism, journalists, publishing, roles
Notes:
Cites journalism educator Don Ranley who urges maintaining the wall between editorial... (continued)
41. The Farm Journal's discourse of farm women's femininity
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Adams, Jane (main author)
Format:
Journal article
Publication Date:
2004-06
Published:
USA
Related Item:
Anthropology and Humanism
Related Item Details:
29(1) : 45-62
Subject Term:
advertising, coverage, decision making, ethical issues, Farm Journal, farm journals, farm management, farm women, gender, image, journalism, reporting, roles, rural families, women
Notes:
Based on content of articles and advertising in issues from 1946 through 1958. Findi... (continued)
42. Radio active: advertising and consumer activism, 1935-1947
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Newman, Kathy M. (main author)
Format:
Book
Publication Date:
2004
Published:
USA: University of California Press, Berkeley, California.
Subject Term:
advertising, consumers, farmers, history, information issues, interest groups, listenership, radio, radio programs, roles, rural broadcasting, rural broadcasts, rural people, USDA, social movements
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by th... (continued)
43. Creative differences
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reddick, Bekah (main author)
Format:
Journal article
Publication Date:
2003-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
41(10) : i6-8
Subject Term:
advertising, media effectiveness, radio, radio programs, roles, rural broadcasting, rural broadcasts, television
Notes:
On creative (or lack of creative) use of radio for agricultural advertising.
44. New realities continue
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2003-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
41(10) : i10
Subject Term:
advertising, media effectiveness, radio, roles, rural broadcasting, rural broadcasts, trends
Notes:
Two agrimarketing communicators discuss the changing environment in agricultural busi... (continued)
45. How message monies are shifting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aeschliman, David C. (main author)
Format:
Journal article
Publication Date:
2003-09
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
41(8) : 32-33
Subject Term:
advertising, advertising agencies, change, dealers, direct marketing, Internet, local programs, media effectiveness, media selection, roles, trends, WWW (World Wide Web), marketing communication, agri-marketing
Notes:
Second article in a three-part series about the changing dynamics of agricultural mar... (continued)
46. Changing role of media in agrimarketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aeschliman, David (main author)
Format:
Magazine article
Publication Date:
2003-08
Published:
USA
Related Item Details:
July/August 2003: 6-8
Subject Term:
advertising, campaign planning, communication planning, farm journals, media selection, roles, trends, trends in farm publishing, marketing communication
Notes:
2 pp.; Argricultural Publications Summit LLC, a supplement of AgriMarketing magazine
47. Associates chair speaks: keeping farm radio alive
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McDonald, Amy Keith (main author)
Format:
Article
Publication Date:
2003-07
Published:
USA
Related Item:
NAFB Chats
Related Item Details:
65(7) : 10
Subject Term:
advertising, media effectiveness, radio, roles, rural broadcasting, rural broadcasts, trends, marketing communication
Notes:
National Association of Farm Broadcasters
48. The effects of advertising on milk demand elasticities and structural changes in Korean milk markets
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kim, Kwansoo (main author), Roh, Jae-Sun (author)
Format:
Paper
Publication Date:
2003-07
Published:
Korea
Subject Term:
advertising, buying behavior, commodity promotion, consumption, dairy, economics of information, education effects, Korea, roles, value of information, milk
Notes:
Presented at the annual meeting of the American Agricultural Economics Association, M... (continued)
49. Does the brand really matter?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Burns, Joseph (main author)
Format:
Journal article
Publication Date:
2003-05
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
41(5) : 38-39
Subject Term:
advertising, campaigns, farm equipment, image, machinery, retail promotion, roles, seeds, marketing communication
Notes:
Reports the results of brand image research by Osborn & Barr Communications, St. Loui... (continued)
50. Toward talking with plants and animals
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Evans, James F. (main author)
Format:
Commentary
Publication Date:
2003-05
Published:
USA
Subject Term:
advertising, attitudes, careers, communication theory, communicators, development communication, education methods, journalism, occupations, professional development, radio, roles, rural broadcasting, rural-urban difference, teaching methods, television
Notes:
17 pages., Author's career experiences with particular focus on the relationship betw... (continued)
51. The line blurs: technology tries to turn content into advertising - again
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wenzel, Wayne (main author / Farm Industry News)
Format:
Journal article
Publication Date:
2003-03
Published:
USA: American Agricultural Editors' Association, New Prague, Minnesota.
Related Item:
ByLine
Related Item Details:
: 1, 8
Subject Term:
advertising, direct marketing, farm journals, farmers, information needs, roles, technological advancement, trends, information technology
52. Agricultural market structure, generic advertising, and welfare
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pope, Rulon D. (main author), Cardon, James H. (author)
Format:
Journal article
Publication Date:
2003-02
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
28 (2) : 185-200
Subject Term:
advertising, commodity promotion, economics of information, promotion, roles, value of information, marketing communication
53. The adoption of agricultural brands in the 21st century
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Martin Akel & Associates (main author)
Format:
Research report
Publication Date:
2002-09
Published:
USA
Subject Term:
advertising, attitudes, farm journals, farmers, information needs, information seeking, information sources, Internet, media effectiveness, newsletters, newspaper, online systems, radio, roles, shows, television, trends
Notes:
7 p., An independent study by Martin Akel & Associates
54. Food industry growth stalls
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thompson, Stephanie (main author)
Format:
Journal article
Publication Date:
2002-05-06
Published:
USA
Related Item:
Advertising Age
Related Item Details:
73(18) : 0_1, 3 pgs.
Subject Term:
advertising, agri-marketers, consumption, food, food industries, innovations, roles, trends
55. Planning and analyzing agricultural media: a lesson plan for new agricultural media planners
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dolinky, Mel (main author)
Format:
Manuscript
Publication Date:
2002-04
Published:
USA
Subject Term:
advertising, audience analysis, audience research, campaign planning, communication planning, expenditures, media selection, radio, roles, rural broadcasts, broadcasters, marketing communication
Notes:
31 pages., Manuscript prepared for the National Association of Farm Broadcasters on b... (continued)
56. Survey results
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Myers, Fred (main author)
Format:
Commentary
Publication Date:
2001-10-08
Published:
USA
Subject Term:
advertising, coverage, ethical issues, farm journals, information issues, reporting, roles, trends in farm publishing
Notes:
Memo. 2 pages., Offers historical perspectives and experiences that relate to his co... (continued)
57. Print still packs a punch
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hartke, Debby (main author)
Format:
Magazine article
Publication Date:
2001-07
Published:
USA
Related Item:
Agri Marketing
Subject Term:
advertising, farm journals, media effectiveness, media selection, print media, roles
Notes:
658.105AG Agriculture Library
58. Critical issues in communication: looking inward for answers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Melkote, Srinivas R. (main author), Rao, Sandhya (author)
Format:
Book
Publication Date:
2001
Published:
International: Sage Publications, New Delhi, India
Subject Term:
advertising, communication research, communication theory, communities, development, development communication, ethical issues, history, India, international communication, journalism, mass media, participation, roles, rural communities, rural development, ethnic factors
Notes:
Essays in honor of K.E. Eapen.
59. Pets can drive
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fetto, John (main author)
Format:
Journal article
Publication Date:
2000-03
Published:
USA
Related Item:
American Demographics
Related Item Details:
22(3) : 10, 12
Subject Term:
advertising, roles, social factors, trends, companion animals, pets
60. Advertising perspectives
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henderson, Greg (main author)
Format:
Editorial
Publication Date:
1999-05
Published:
USA
Related Item:
Drovers
Subject Term:
advertising, beef, commodity promotion, consumers, consumption, expenditures, information needs, meat, roles, trends
Notes:
Via online. 1 page.
61. Is farming still news? How rural Midwest newspaper editors handle changing times
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Berg, Patricia Jane (main author)
Format:
Journal article
Publication Date:
1999
Published:
USA
Related Item:
Grassroots Editor
Related Item Details:
40(4) : 5-9
Subject Term:
advertising, agriculture news, coverage, development issues, extension communication, extension information, farmers, information sources, journalism, newspapers, reporting, roles, rural communities, rural development, socio-economic aspects, trends, concentration, rural community development
62. The last front porch in America
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gronewold, Aileen (main author)
Format:
Journal article
Publication Date:
1999
Published:
USA
Related Item:
Grassroots Editor
Related Item Details:
40(4) : 1-4
Subject Term:
advertising, communities, coverage, editors, ethical issues, journalism, journalists, mass media, media effectiveness, newspapers, publishing, reporting, roles, rural communities, trends, outlook, publishers
63. Quality of agricultural produce: consumer preferences and perceptions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Govindasamy, Ramu (main author), Italia, John (author), Liptak, Clare (author)
Format:
Report
Publication Date:
1997-02
Published:
USA: Department of Agricultural Economics and Marketing, Cook College, Rutgers University, New Brunswick, New Jersey.
Subject Term:
advertising, attitudes, chemicals, consumer attitudes, consumers, food, food safety, government, knowledge, knowledge level, labeling, mass media, nutrition information, nutrition labeling, pesticides, risk assessment, roles, organic, trust, credibility (source), local
Notes:
New Jersey Agricultural Experiment Station P-02137-1-97. 42 pages.
64. The online threat to independent journalism: on the web, where does news end and ads begin?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Williams, Wendy S. (main author), Fairness and Accuracy in Reporting (FAIR), New York, New York.
Format:
Commentary
Publication Date:
1996-11
Published:
USA
Subject Term:
advertising, children, electronic publishing, food, Internet, journalism, promotion, publicity methods, roles, television, web sites, bias
Notes:
4 pages.
65. Information and advertising: the case of fat consumption in the United States
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ippolito, P.M. (main author), Mathios, A.D. (author)
Format:
Journal article
Publication Date:
1995-05
Published:
USA
Related Item:
American Economic Review
Related Item Details:
85(2) :91-95
Subject Term:
advertising, campaigns, consumption, ethical issues, food, health education, roles, diseases, diets
66. Rural press development: problems and perspectives
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gupta, V.S. (main author)
Format:
Book chapter
Publication Date:
1995
Published:
India
Subject Term:
advertising, agriculture news, development communication, farm journals, India, information needs, information sources, literacy, newspapers, publishing, roles, Development journalism
Notes:
Proceedings of seminars organised by the Asian Mass Communication Research and Inform... (continued)
67. Selling expertise or selling influence? Automotive magazines and their policies on employee moonlighting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Foust, James C. (main author)
Format:
Research report
Publication Date:
1994-08
Published:
USA
Subject Term:
advertising, editors, ethical issues, farm journals, journalists, journals, roles
Notes:
Presented at the 1994 conference of the Association for Education in Journalism and M... (continued)
68. Cigarette under fire: blowing away the PR smoke screen
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pollay, Richard (main author)
Format:
Journal article
Publication Date:
1991
Published:
USA
Related Item:
Media and Values
Related Item Details:
54-55 : 13-16
Subject Term:
advertising, education effects, ethical issues, health information, image, mass media, public relations, publicity methods, risk communication, roles, tobacco
69. An agency perspective on editorial integrity
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Harrison, Susan (main author / Executive Vice President, Davis Harrison Advertising, Chicago), Executive Vice President, Davis Harrison Advertising, Chicago
Format:
Journal article
Publication Date:
1989-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
27(9) : 78-79
Subject Term:
advertising, agri-marketers, credibility (sources), ethical issues, farm journals, farmers, media selection, roles
70. Making honesty a policy : new standards of integrity reveal ag editor's commitment to ethics
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Johnston, Gene (main author / President, American Agricultural Editors' Association; Managing Editor, Successful Farming), President, American Agricultural Editors' Association; Managing Editor, Successful Farming
Format:
Journal article
Publication Date:
1989-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
27(9) : 78-79
Subject Term:
advertising, editors, ethical issues, farm journals, journalism, journalists, reporting, roles
71. Rural press: problems and prospects
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gupta, V.S. (main author)
Format:
Book
Publication Date:
1989
Published:
India: Press Institute of India, New Delhi
Subject Term:
advertising, agricultural development, communication education, communication training, coverage, development, education needs, farm journals, journalism, journalists, media effectiveness, newspapers, publishing, roles, rural development
Notes:
78 pages.
72. State radio networks expand as reception slowly improves
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Galante, Steven P. (main author)
Format:
Journal article
Publication Date:
1987-09-21
Published:
USA
Related Item:
Wall Street Journal
Subject Term:
advertising, economics of information, finance, radio, radio networks, roles, rural broadcasting, rural broadcasts
Notes:
Article includes reference to farm program networks: Ag Radio Network, Inc., Utica, N... (continued)
73. Social science institutions, knowledge, and tools to address problems and issues - from the perspective of research administration
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kunkel, H.O. (main author)
Format:
Presentation
Publication Date:
1987
Published:
USA
Subject Term:
advertising, marketing, research needs, research organizations, roles, rural development, universities, land-grant university, social sciences
Notes:
Pages 257-266 in Neill Schaller (ed.), Proceedings of Phase I Workshop: Social Scienc... (continued)
74. Advertising and economic welfare
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nichols, L.M. (main author)
Format:
Journal article
Publication Date:
1985
Published:
USA
Related Item:
American Economic Review
Related Item Details:
75(1) : 213-218
Subject Term:
advertising, economics of information, food, generic advertising, roles, value of information
75. Try to make us smart before you call us stupid
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
MacDougall, Malcolm D. (main author)
Format:
Journal article
Publication Date:
1984-10-19
Published:
USA
Related Item:
Journal of Advertising Research
Related Item Details:
24(9) : I-9-11
Subject Term:
advertising, advertising agencies, appeals (message), audience analysis, audience research, communication research, consumers, decision making, message content, roles, writing skills, companion animals
76. Are broadcasters, reps, agencies and clients working together for the common goals?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Vail, M. (main author)
Format:
Journal article
Publication Date:
1984-09
Published:
USA
Related Item:
CHATS
Related Item Details:
45(7) : 35
Subject Term:
advertising, audience research, roles, rural broadcasts, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
77. RSVIP: how do you determine what percent of budget goes into broadcast?
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1984-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
22(6) : 56-58
Subject Term:
advertising, media selection, radio, roles, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
78. Industrial organizations as producers and users of non-conventional literature
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Griffin, J. (main author / Shell Research Ltd, UK)
Format:
Journal article
Publication Date:
1982
Published:
UK
Related Item:
Quarterly Bulletin of the International Association of Agricultural Librarians and Documentalists
Related Item Details:
27(1) : 18-24
Subject Term:
advertising, fertilizers, food, information storage and retrieval systems, literature, public relations, publishing, roles, sales promotion, UK, marketing communication
79. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cornick, James M. (main author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Related Item:
Advertising Age
Related Item Details:
52(37) : S-1, S-8
Subject Term:
advertising, expenditures, farm journals, farmers, media effectiveness, radio, readership, roles, television, marketing communication, audience selection
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazine... (continued)
80. An analysis of supermarket advertising patterns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reed, Michael R. (main author), Robbins, Lynn W. (author)
Format:
Journal article
Publication Date:
1981-09
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
12(3) : 19-32
Subject Term:
advertising, evaluation, food, promotion, retail promotion, roles, marketing communication
81. Agrimarketing is more than man in OshKosh B'Goshes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gage, Theodore J. (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S-1, 3, 4
Subject Term:
advertising, agribusiness, farmers, information sources, marketing, roles, trends, marketing communication, agri-marketing
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in ... (continued)
82. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
83. The impact of advertising on the efficiency of the food distribution system
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Davis, Joe T. (main author), Mather, L.L. (author)
Format:
Journal article
Publication Date:
1979-02
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
10(1) : 91-101
Subject Term:
advertising, economics of information, evaluation, food, food industries, promotion, roles, value of information, marketing communication
84. The role of advertising in the adoption of industrial goods: a look at the raw materials industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Patti, Charles H. (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Related Item:
Journal of Advertising
Related Item Details:
8(4) : 38-42
Subject Term:
advertising, agri-marketers, agribusiness, commodities, direct mail, farm journals, machinery, media selection, roles, shows, agri-marketing, catalogs
85. Advertisers seeking more broadcast outlets for peaks
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1978-07
Published:
USA
Related Item:
Television/Radio Age
Related Item Details:
June 1981 : A49-A66
Subject Term:
advertising, expenditures, media selection, radio, roles, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
86. Service journalism versus hard news reporting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Autry, J.A. (main author)
Format:
Journal article
Publication Date:
1978
Published:
USA
Related Item:
ACE Quarterly
Related Item Details:
61 (3) : 3-11
Subject Term:
advertising, editing, editors, ethical issues, journalism, journalists, roles
Notes:
AgComm Teaching
87. The pesticide conspiracy
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
van den Bosch, Robert (main author)
Format:
Book
Publication Date:
1978
Published:
USA: Doubleday and Company, Inc., Garden City, New York.
Subject Term:
advertising, agri-marketers, agribusiness, agricultural research, chemicals, cotton, ethical issues, farm journals, pest management, pesticides, politics, roles, sales methods, universities
Notes:
226 pages
88. Advertising and rural communication - a Sri Lanka experience
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
de Alwis, Ananda Tissa (main author)
Format:
Journal article
Publication Date:
1976
Published:
Sri Lanka
Related Item:
Media Asia
Related Item Details:
3(4) : 215-220
Subject Term:
advertising, campaigns, development communication, family planning, roles, Sri Lanka
89. Healthy farm economy brings broadcast more agri dollars
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1976
Published:
USA
Related Item:
Television/Radio Age
Related Item Details:
1976 : A25-A26, A28-A38
Subject Term:
advertising, expenditures, media selection, radio, roles, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
90. Farm broadcasting in transition
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Harper, Dix (main author)
Format:
Journal article
Publication Date:
1975-07
Published:
USA
Related Item:
CHATS
Related Item Details:
36(5) : 1
Subject Term:
advertising, radio, roles, rural broadcasts, broadcasters
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
91. The ag agency executive
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bennett, David S. (main author)
Format:
Magazine
Publication Date:
1974-08
Published:
USA
Related Item:
New Agriculture
Related Item Details:
Fall/1974: 11-15,18-29
Subject Term:
advertising, advertising agencies, careers, communicators, farm journals, information services, media selection, professional development, roles
Notes:
17 p.
92. The advertiser: regional nets and research open his options
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1974-07-08
Published:
USA
Related Item:
Television/Radio Age
Related Item Details:
July, 11974
Subject Term:
advertising, media effectiveness, networks, radio, roles, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
93. What's the future of farm broadcasting?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sandstrom, T.M. (main author)
Format:
Journal article
Publication Date:
1974-07
Published:
USA
Related Item:
CHATS
Related Item Details:
35(6) : 3
Subject Term:
advertising, radio, roles, rural broadcasts, television, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
94. Direct satellite-to-receiver tv will spur third world advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stridsberg, Albert (main author)
Format:
Journal article
Publication Date:
1974-05-20
Published:
USA
Related Item:
Advertising Age
Related Item Details:
45: 27,66,70
Subject Term:
advertising, development communication, media effectiveness, roles, satellites, telecommunication, marketing communication
Notes:
3 p.
95. Farm magazines look up as prices soar
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1973-11-21
Published:
USA
Related Item:
Advertising Age
Related Item Details:
44(48) : 85-90
Subject Term:
advertising, expenditures, farm journals, roles, trends
Notes:
Discusses the roles and types of farm periodicals that serve "an improved farm picture."
96. How agriculture uses advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1973-11-21
Published:
USA
Related Item:
Advertising Age
Related Item Details:
44(48) : 162
Subject Term:
advertising, agribusiness, commodity promotion, cooperative advertising, cooperatives, roles, agri-marketing
Notes:
pages 162, 164, USDA estimates that about 1,200 farm producer organizations spend $12... (continued)
97. Improving user attitudes toward and readership of pesticide labels, Subreport II, The role of pesticide advertising in encouraging pesticide label reading
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Evans, James F. (main author), Read, Hadley (author), Salcedo, Rodolfo N. (author), Kong, Ana C. (author)
Format:
Report
Publication Date:
1972-08
Published:
USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
Subject Term:
advertising, chemicals, journals, message content, pesticides, risk communication, roles, safety, farming journals
Notes:
21 pages
98. The broadcasting system of Peru
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Scherer, Ron (main author)
Format:
Paper
Publication Date:
1970
Published:
Peru
Subject Term:
advertising, agriculture news, broadcasting, development, history, Peru, radio, radio stations, roles, rural broadcasting, rural broadcasts, television, television programming, television stations
Notes:
Class research paper, R-TV 463 class, University of Illinois, Urbana. 20 pages.
99. Anniversaries are interesting; sometimes people are tempted to ask, "And so what?"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
American Dairy Association (main author)
Format:
journal
Publication Date:
1965-03
Published:
USA: American Dairy Association, Chicago, Illinois
Related Item:
Public Relations Tips for Dairymen
Related Item Details:
5 (3) : 1-4
Subject Term:
advertising, audience analysis, change, commodity promotion, dairy, history, organization, public relations, roles, milk
100. Status of farm broadcasting today
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Harper, Dix (main author)
Format:
Speech
Publication Date:
1965
Published:
USA
Subject Term:
advertising, radio, radio programs, roles, rural broadcasts, radio methods, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)