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1. Ad and sponsorship opportunities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Skelton, Dan (main author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), Winters, Rob (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(3) : 56, 58
Subject Term:
advertising, agriculture news, coverage, information services, promotion, radio, radio programs, reporting, rural broadcasts, events
2. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ramukumba, Takalani (main author)
Format:
Journal article
Publication Date:
2017
Published:
South Africa
Related Item:
African Journal of Hospitality, Tourism and Leisure
Related Item Details:
6(4)
Subject Term:
advertising, appeals (message), audience analysis, audience research, communication analysis, communication research, decision making, e-mail, evaluation, event planning, face-to-face communication, food, information sources, media effectiveness, newspapers, posters, promotion, radio, sampling, web sites, tourism, outdoor, marketing communication, word-of-mouth marketing, motivation, social media, events, Facebook, South Africa (Africa, Southern), formative evaluation, festivals, flyers
Notes:
12 pages., Online via open access. 11 pages., Findings from a case study prompted aut... (continued)
3. Canada's 2008 best of show
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Robinson, Jane (main author)
Format:
Journal article
Publication Date:
2009
Published:
Canada
Related Item:
Agri Marketing
Related Item Details:
47(1) : 54-60
Subject Term:
advertising, awards, campaigns, Canada, communicator effectiveness, crisis communication, direct marketing, event planning, exhibits, international trade, media relations, promotion, radio, television, video, web sites, writing skills, contests, marketing communication, point-of-purchase
Notes:
Posted at http://www.agrimarketingdigital.com
4. Checkoff adjusts demand-building programs in light of BSE find
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barnhart, Walt (main author)
Format:
Article
Publication Date:
2004-01-19
Published:
USA: National Cattleman's Beef Association
Subject Term:
advertising, appeals (message), beef, campaign planning, campaigns, commodity promotion, food safety, meat, message content, promotion, radio
Notes:
2 pages; Beef Checkoff
5. Choretime breakfast club
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Archive
Publication Date:
1967
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
6. Contests sponsored
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Yearbook
Publication Date:
1948
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
7. Dairy calf contest
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Archive
Publication Date:
1967
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
8. Demonstrations to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1923-09-02
Published:
USA
Related Item:
New York Times
Related Item Details:
Section 9
Subject Term:
adoption, farmers, information needs, information sources, persuasion, promotion, radio, information technology
9. Everything's up-to-date in Kansas City
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980
Published:
USA
Related Item:
Marketing and Media Decisions
Related Item Details:
15(6):76-78,l58
Subject Term:
advertising, advertising agencies, agribusiness, campaigns, cooperatives, promotion, radio, selling, television
Notes:
James F. Evans Collection
10. Farm department promotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1946-10
Published:
USA
Related Item:
CHATS
Related Item Details:
October 1946 : 5-6
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
11. Farm Department promotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Yearbook
Publication Date:
1946
Published:
USA
Subject Term:
audience, listenership, promotion, radio, radio programs, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publ... (continued)
12. Farm radio presentation CD
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
National Association of Farm Broadcasters, St. Paul, Minnesota.
Format:
Multiple
Publication Date:
2001-06-14
Published:
USA
Subject Term:
advertising, media effectiveness, promotion, radio, rural broadcasting, rural broadcasts, sales methods, marketing communication, National Association of Farm broadcasters
Notes:
CD and brochure produced by NAFB to help members promote farm radio to advertisers.
13. Farm tours merit attention
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Zaworski, F. (main author)
Format:
Journal article
Publication Date:
1991
Published:
USA: National Association of Farm Broadcasters
Related Item:
NAFB Signal
Related Item Details:
2(3) : 6-7
Subject Term:
promotion, radio, rural broadcasts, tours, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
14. Free day at the fair contest
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Archive
Publication Date:
1967
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
15. Freezer contest
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Archive
Publication Date:
1967
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
16. Grape group's pandemic message: California goodness matters
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
News release
Publication Date:
2020-07-28
Published:
USA
Related Item:
Packer
Subject Term:
appeals (message), campaigns, commodity promotion, diet, fruit, message content, nutrition, nutrition information, promotion, radio, diseases, grapes, local, social media, Local food, coronavirus
Notes:
2 pages., Introduces a multi-media promotion of the California Table Grape Commission.
17. Harvesting the power of farm broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irlbeck, Erica (main author)
Format:
Teaching material
Publication Date:
2010-08
Published:
USA
Subject Term:
advertising, audience research, broadcasting, campaigns, courses, curriculum, farmers, history, listenership, media selection, media use, promotion, radio, rural broadcasting, television, television programming, writing skills, radio methods, National Association of Farm Broadcasting (NAFB)
Notes:
1 page., Announces and describes a new "Harvesting the Power of Farm Broadcasting" we... (continued)
18. Listen ladies
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Yearbook
Publication Date:
1946
Published:
USA
Subject Term:
farm women, listenership, promotion, radio, radio programs, rural broadcasts, women
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publ... (continued)
19. Mass communications and the popular promotion strategy of rural development in Honduras
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
White, Robert A. (main author)
Format:
Book chapter
Publication Date:
1977-05
Published:
Honduras
Subject Term:
case studies, development, development communication, educational media radio, educational radio, Honduras, mass communication, media effectiveness, promotion, radio, roles, rural development
Notes:
Pages 200-259 in Peter L. Spain, Dean T. Jamison and Emile G. McAnany (eds.), Radio f... (continued)
20. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan-Kane, Maud (main author), Peake, Whitney O. (author)
Format:
Report
Publication Date:
2007-07
Published:
USA
Subject Term:
advertising, agribusiness, economics of information, education effects, expenditures, farm journals, Internet, mass media, media effectiveness, promotion, public relations, radio, television, value of information, marketing communication, agri-marketing
Notes:
Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue ... (continued)
21. Name the calf contest
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Archive
Publication Date:
1967
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
22. Newspaper advertising in food marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gallo, Anthony E. (main author), Boehm, William T. (author)
Format:
Journal article
Publication Date:
1979
Published:
USA: AgEcon
Related Item:
National Food Review
Related Item Details:
8(1) : 16-19
Subject Term:
advertising, consumers, education effects, expenditures, food, marketing, media effectiveness, media use, newspapers, promotion, radio, sales promotion, television, value of information, outdoor, food industry, marketing communication, circulars, convenience stores
Notes:
4 pages., via database, Much attention has been focused on the relationship between a... (continued)
23. Not one of the media of publicity should be neglected
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Combs, L.R. (main author)
Format:
Journal article
Publication Date:
1933-03
Published:
USA
Related Item:
AAACE
Related Item Details:
15 (4) : 6-7
Subject Term:
extension communication, interpersonal communication, media effectiveness, newspapers, promotion, publicity, publicity methods, radio
24. Old radio contest
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Archive
Publication Date:
1967
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
25. Optimal choice of generic milk advertising expenditures by media outlet
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritchett, James G. (main author), Liu, Donald J. (author), Kaiser, Harry M. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
23(1) : 155-169
Subject Term:
advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, milk
26. Podcasting 101
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hackett, Jason (main author / Kansas State University)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Subject Term:
adoption, communication methods, communication planning, editing, extension communication, Internet, listenership, media effectiveness, online services, promotion, radio, research communication, trends, digital, educational communication, audio, podcasts, audio communication, social media, mobility, internet audio, audience segmentation, niche
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during t... (continued)
27. Prize letter contest for radio promotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-05-07
Published:
USA
Subject Term:
coverage, farm journals, promotion, radio, reporting, rural broadcasting, rural broadcasts, USDA
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, 2 pages., Invi... (continued)
28. Radio, advertising techniques, and nutrition education : a summary of a field experiment in the Philippines and Nicaragua : final report
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cooke, Thomas M. (main author), Romweber, Susan T. (author), Mannoff International, New York; Mannoff International, New York
Format:
Report
Publication Date:
1977-12
Published:
USA
Subject Term:
behavior, health education, knowledge level, listenership, Nicaragua, nutrition education, Philippines, promotion, questionnaires, radio, rural broadcasts
Notes:
Evans; Contains Preface, Abstract, Table of Contents only, New York : Mannoff Interna... (continued)
29. Radio and the transformation of rural politics: W. Lee (Pappy) O'Daniel and the 1938 Texas gubernatorial campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Craig, Steve (main author)
Format:
Paper
Publication Date:
2010-02
Published:
USA
Subject Term:
adoption, campaigns, history, journalists, media effectiveness, persuasion, politics, promotion, radio, roles, broadcasters
Notes:
Presented at the annual meeting of the Southwest/Texas Popular Culture and American C... (continued)
30. Radio effective in distributing farm bulletins
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1946-02
Published:
USA: American Association of Agricultural College Editors
Related Item:
AAACE
Related Item Details:
29 (4) : 1
Subject Term:
extension communication, media effectiveness, promotion, publications, publicity methods, radio, radio programs, roles, bulletins
31. Recruiting and retaining shareholders for community supported agriculture in Texas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hall, Kelsey (main author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), Johnson, Phillip (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Related Item:
Journal of Applied Communications
Related Item Details:
97(4) : 33-46
Subject Term:
appeals (message), communication methods, communication planning, consumers, direct mail, direct marketing, e-mail, extension, farming methods, food, information needs, information sources, interpersonal communication, media selection, message content, newspapers, print media, promotion, radio, social marketing, television, presentations, local, social media, events, websites, community supported agriculture (CSA)
32. RFD contests
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Yearbook
Publication Date:
1946
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publ... (continued)
33. RFD off-the-air-activities
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Yearbook
Publication Date:
1946
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, broadcasters
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publ... (continued)
34. Should RFDs cooperate with free time for agricultural commodities groups when those groups are paying for coverage in other mediums
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1953-09
Published:
USA
Related Item:
CHATS
Related Item Details:
September 1953 : 3
Subject Term:
advertising, commodity promotion, promotion, radio, radio programs, rural broadcasts, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
35. Side of beef contest
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Archive
Publication Date:
1967
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
36. Singing a different tune
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dwyer, Nora (main author / Meyocks Benkstein Associates, Inc., Des Moines, IA)
Format:
Journal article
Publication Date:
1993-03
Published:
USA: Niles, IL : Century Communications Inc.
Related Item:
Agri Marketing
Related Item Details:
31 (3) : 52, 54
Subject Term:
campaigns, Iowa, USA, livestock, promotion, radio, rural broadcasts
Notes:
James F. Evans Collection
37. Soil conservation education
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Brochure
Publication Date:
1946
Published:
USA
Subject Term:
broadcasting, broadcasts, conservation, farming methods, field days, promotion, radio, radio programs, radio stations, rural broadcasting, rural broadcasts, soil conservation, events
Notes:
Pictorial essay of Fourth Annual WHO Corn Belt Plowing Match and Soil Conservation Fi... (continued)
38. Sources of information used and kinds of help desired in planning and purchasing food for selected families in Lorain County, Ohio
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Simonds, L.A. (main author)
Format:
Thesis summary
Publication Date:
1959-07-01
Published:
USA
Related Item:
Review of Extension Research
Related Item Details:
1958
Subject Term:
advertising, buying behavior, consumers, decision making, displays, expenditures, extension, extension communication, food, homemakers, information sources, market information, newspapers, promotion, radio, television, labels, brands, packaging
Notes:
Pages 73-74 in Extension Circular 521, Review of Extension Research, January through ... (continued)
39. Supermarket patronage: an analysis of customer counts among outlets within a geographic area
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brooker, John R. (main author), Eastwood, David B. (author), Gray, Morgan D. (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA
Related Item:
Journal of Food Distribution
Related Item Details:
25(2) : 8-16
Subject Term:
advertising, buyer behavior, buying behavior, coupon promotion, food, media effectiveness, promotion, radio, retail promotion, television, food industry
Notes:
Via AgEcon Search.
40. Targeting promotions in lesser-developed countries: a study of multinational corporation strategies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hill, John S. (main author)
Format:
Journal article
Publication Date:
1984
Published:
International
Related Item:
Journal of Advertising
Related Item Details:
13(4) : 39-48
Subject Term:
consumers, direct mail, drink, films, food, information seeking, information sources, journals, media selection, media use, newspapers, posters, promotion, publicity, radio, rural areas, rural communities, rural people, rural-urban difference, sales promotion, television
41. The appeal of tractor rides
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dodderidge, Tammy (main author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
45(8) : 34
Subject Term:
demonstrations, event planning, machinery, promotion, radio, radio stations, rural broadcasting, rural broadcasts, shows
Notes:
Posted at www.agrimarketing.com/?i=October%202007, Describes how some farm broadcaste... (continued)
42. Trends in marketing spending
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan, Maud (main author), Peake, Whitney (author)
Format:
Journal article
Publication Date:
2006-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
44(8) : 5
Subject Term:
advertising, direct marketing, expenditures, farm journals, Internet, mass media, print media, promotion, public relations, radio, sales promotion, shows, television, web sites, marketing communication, market research
43. Video news releases: the ball's in the FCC's court
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Farsetta, Diane (main author), Center for Media and Democracy, Madison, Wisconsin.
Format:
Commentary
Publication Date:
2005-06-24
Published:
USA
Subject Term:
ethical issues, gatekeeping, government, journalism, news releases, policies, promotion, public relations, radio, television, U.S. Department of Agriculture, USDA, video, lobbying, video news releases
Notes:
Retrieved December 7, 2006, Author's blog via Center for Media and Democracy. 8 page... (continued)
44. Win a registered quarter horse filly contest
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Archive
Publication Date:
1967
Published:
USA
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts, contests, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)