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1. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ramukumba, Takalani (main author)
Format:
Journal article
Publication Date:
2017
Published:
South Africa
Related Item:
African Journal of Hospitality, Tourism and Leisure
Related Item Details:
6(4)
Subject Term:
advertising, appeals (message), audience analysis, audience research, communication analysis, communication research, decision making, e-mail, evaluation, event planning, face-to-face communication, food, information sources, media effectiveness, newspapers, posters, promotion, radio, sampling, web sites, tourism, outdoor, marketing communication, word-of-mouth marketing, motivation, social media, events, Facebook, South Africa (Africa, Southern), formative evaluation, festivals, flyers
Notes:
12 pages., Online via open access. 11 pages., Findings from a case study prompted aut... (continued)
2. Ad and sponsorship opportunities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Skelton, Dan (main author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), Winters, Rob (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(3) : 56, 58
Subject Term:
advertising, agriculture news, coverage, information services, promotion, radio, radio programs, reporting, rural broadcasts, events
3. Harvesting the power of farm broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irlbeck, Erica (main author)
Format:
Teaching material
Publication Date:
2010-08
Published:
USA
Subject Term:
advertising, audience research, broadcasting, campaigns, courses, curriculum, farmers, history, listenership, media selection, media use, promotion, radio, rural broadcasting, television, television programming, writing skills, radio methods, National Association of Farm Broadcasting (NAFB)
Notes:
1 page., Announces and describes a new "Harvesting the Power of Farm Broadcasting" we... (continued)
4. Canada's 2008 best of show
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Robinson, Jane (main author)
Format:
Journal article
Publication Date:
2009
Published:
Canada
Related Item:
Agri Marketing
Related Item Details:
47(1) : 54-60
Subject Term:
advertising, awards, campaigns, Canada, communicator effectiveness, crisis communication, direct marketing, event planning, exhibits, international trade, media relations, promotion, radio, television, video, web sites, writing skills, contests, marketing communication, point-of-purchase
Notes:
Posted at http://www.agrimarketingdigital.com
5. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan-Kane, Maud (main author), Peake, Whitney O. (author)
Format:
Report
Publication Date:
2007-07
Published:
USA
Subject Term:
advertising, agribusiness, economics of information, education effects, expenditures, farm journals, Internet, mass media, media effectiveness, promotion, public relations, radio, television, value of information, marketing communication, agri-marketing
Notes:
Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue ... (continued)
6. Trends in marketing spending
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan, Maud (main author), Peake, Whitney (author)
Format:
Journal article
Publication Date:
2006-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
44(8) : 5
Subject Term:
advertising, direct marketing, expenditures, farm journals, Internet, mass media, print media, promotion, public relations, radio, sales promotion, shows, television, web sites, marketing communication, market research
7. Checkoff adjusts demand-building programs in light of BSE find
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barnhart, Walt (main author)
Format:
Article
Publication Date:
2004-01-19
Published:
USA: National Cattleman's Beef Association
Subject Term:
advertising, appeals (message), beef, campaign planning, campaigns, commodity promotion, food safety, meat, message content, promotion, radio
Notes:
2 pages; Beef Checkoff
8. Farm radio presentation CD
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
National Association of Farm Broadcasters, St. Paul, Minnesota.
Format:
Multiple
Publication Date:
2001-06-14
Published:
USA
Subject Term:
advertising, media effectiveness, promotion, radio, rural broadcasting, rural broadcasts, sales methods, marketing communication, National Association of Farm broadcasters
Notes:
CD and brochure produced by NAFB to help members promote farm radio to advertisers.
9. Optimal choice of generic milk advertising expenditures by media outlet
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritchett, James G. (main author), Liu, Donald J. (author), Kaiser, Harry M. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
23(1) : 155-169
Subject Term:
advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, milk
10. Supermarket patronage: an analysis of customer counts among outlets within a geographic area
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brooker, John R. (main author), Eastwood, David B. (author), Gray, Morgan D. (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA
Related Item:
Journal of Food Distribution
Related Item Details:
25(2) : 8-16
Subject Term:
advertising, buyer behavior, buying behavior, coupon promotion, food, media effectiveness, promotion, radio, retail promotion, television, food industry
Notes:
Via AgEcon Search.