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1. Checkoff adjusts demand-building programs in light of BSE find
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barnhart, Walt (main author)
Format:
Article
Publication Date:
2004-01-19
Published:
USA: National Cattleman's Beef Association
Subject Term:
advertising, appeals (message), beef, campaign planning, campaigns, commodity promotion, food safety, meat, message content, promotion, radio
Notes:
2 pages; Beef Checkoff
2. Assessing the impact of generic advertising of fluid milk products in Texas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, Oral, Jr. (main author), Moen, Daniel S. (author), Capps: Professor, Department of Agricultural Economics, Texas A&M University; Moen: Business Analyst, Tri-Valley Growers, San Francisco, CA
Format:
Conference paper
Publication Date:
1992
Published:
USA
Subject Term:
advertising research, commodity promotion, dairy, radio, television, Texas, USA
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Prom... (continued)
3. Optimal choice of generic milk advertising expenditures by media outlet
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Liu, Donald (author), Pritchett, J.G. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
23(1) : 155-169
Subject Term:
advertising, commodity promotion, dairy, economics of information, expenditures, media effectiveness, media selection, print media, radio, television, value of information, outdoor, milk
Notes:
Results show profits would have increased if funds had been reallocated from televisi... (continued)
4. Grape group's pandemic message: California goodness matters
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
News release
Publication Date:
2020-07-28
Published:
USA
Related Item:
Packer
Subject Term:
appeals (message), campaigns, commodity promotion, diet, fruit, message content, nutrition, nutrition information, promotion, radio, diseases, grapes, local, social media, Local food, coronavirus
Notes:
2 pages., Introduces a multi-media promotion of the California Table Grape Commission.
5. Optimal choice of generic milk advertising expenditures by media outlet
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritchett, James G. (main author), Liu, Donald J. (author), Kaiser, Harry M. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
23(1) : 155-169
Subject Term:
advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, milk
6. Generic milk advertising: optimal allocation among types of media
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritchett, J.G. (main author), Liu, D.J. (author), Kaiser, H, M. (author)
Format:
Manuscript
Publication Date:
1998
Published:
USA
Subject Term:
advertising, commodity promotion, dairy, media effectiveness, media selection, print media, radio, television, outdoor
Notes:
14 p.
7. NAFB programs are essential communications tools
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thornton, Mace (main author / Vice-president, United Soybean Board)
Format:
Journal article
Publication Date:
2020
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
58(3) : 21
Subject Term:
commodity promotion, crops, information sources, journalists, media effectiveness, organizations, radio, radio programs, rural broadcasting, rural broadcasts, soybeans, television, television programming, broadcasters, rural broadcasters, radio broadcasting, National Association of Farm Broadcasting (NAFB), checkoff program, farm broadcasting
Notes:
Author emphasizes the value of farm broadcasters in sharing information about the num... (continued)
8. Best of NAMA - 2006 award winners
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2006-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
44(3) : 42-71
Subject Term:
advertising, awards, campaigns, commodity promotion, communicator effectiveness, direct mail, exhibits, Internet, National Agri-Marketing Association (NAMA), professional development, public relations, radio, television, outdoor, contests, digital, point-of-purchase
Notes:
Results of various categories of the 2006 award program of the National Agri-Marketing Association.
9. Should RFDs cooperate with free time for agricultural commodities groups when those groups are paying for coverage in other mediums
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1953-09
Published:
USA
Related Item:
CHATS
Related Item Details:
September 1953 : 3
Subject Term:
advertising, commodity promotion, promotion, radio, radio programs, rural broadcasts, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)