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1. Creative ideas for marketing Extension programs
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Report
Publication Date:
n.d.
Published:
USA
Subject Term:
communities, community development, extension, extension communication, extension methods, extension programs, marketing, program development, promotion, rural community development, creativity
Notes:
Community-level examples from Extension Review. 3 pages.
2. Farmers Must Promote Soybeans
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Newspaper article
Publication Date:
March 20-21, 1985
Published:
USA
Subject Term:
marketing, markets, promotion, soybeans, marketing communication, Turkey (Western Asia), USA (United States of America; North America), American Soybean Association
Notes:
South Champaign County Today
3. Six tips for effectively promoting an event
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fawkes, Jennifer (main author)
Format:
Journal article
Publication Date:
2021-04
Published:
USA: AAEA - The Agricultural Communicators Network, Lagrange, Georgia
Related Item:
AAEA ByLine
Subject Term:
communication planning, media relations, promotion, marketing communication, media services, collaboration, events, event programs, engagement, event management
Notes:
Online from publisher. 3 pages., Professional development article emphasizes how to e... (continued)
4. First winners selected for Pear Bureau Northwest's "Aisle of Red Pears" display challenge
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2021-03
Published:
USA
Subject Term:
awards, communicator effectiveness, displays, fruit, promotion, retail promotion, marketing communication, retail sales, produce, produce promotions, pears, fruit promotions
Notes:
News release from the Pear Bureau Northwest introduces the first winner in a nationwi... (continued)
5. Hop to it! Now's the time to plan to maximize Easter produce sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lobato, Armand (main author)
Format:
Commentary
Publication Date:
2021-03
Published:
USA
Related Item:
Packer
Subject Term:
displays, food, fruit, promotion, retail, sales methods, selling, vegetables, marketing communication, produce, produce promotions, holidays, food promotion
Notes:
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits a... (continued)
6. New program addresses issues of health access, understanding for Illinois residents
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koon, Samantha (main author / University of Illinois Extension)
Format:
Journal article
Publication Date:
2021-03
Published:
USA: College of Agricultural, Consumer and Environmental Sciences, University of Illinois at Urbana-Champaign.
Related Item:
ACES@Illinois
Subject Term:
distribution, extension, extension communication, extension information, extension services, health education, health programs, information centers, information issues, participation, promotion, public information, health, health communication, social issues, engagement, inequity, public engagement
Notes:
Online issue. 3 pages., Announces a new core program area, Integrated Health Disparit... (continued)
7. Women's group effectively speaks on behalf of the busy farmer
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News article
Publication Date:
2021-03
Published:
USA
Related Item:
Packer
Subject Term:
careers, communicator effectiveness, farm women, farmers, information issues, local programs, organizations, promotion, women, lobbying, career development, advocacy, agricultural information
Notes:
Online from publisher. 3 pages., Activities and achievements of the California Women'... (continued)
8. NYC [New York City] fruit influencer: Here's how to market your company on social media
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sowder, Amy (main author)
Format:
Journal article
Publication Date:
2021-02
Published:
USA
Related Item:
Packer
Subject Term:
food, fruit, promotion, retail, marketing communication, marketers, brands, branding, social media, produce, Twitter, Facebook, Instagram, engagement, food promotion, mutual goal seeking, mutual problem solving, TikTok
Notes:
Online from publication. 4 pages., Suggestions from a New York City-based exotic frui... (continued)
9. Chiquita banana stickers highlight nutrition, health benefits
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2021-01-25
Published:
USA
Related Item:
Packer
Subject Term:
advertising, fruit, nutrition information, nutrition labeling, product promotion, promotion, retail promotion, marketing communication, bananas, produce, recipes, place-based communication
Notes:
Online from publisher. 2 pages., Announces a new series of stickers placed on individ... (continued)
10. MountainKing: retail displays effective when suggesting meal solutions
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2021-01-25
Published:
USA
Related Item:
Packer
Subject Term:
displays, food, promotion, retail promotion, vegetables, potatoes, marketing communication, produce, produce promotions, meals, food promotion, advertising effectiveness
Notes:
Online from publication. 2 pages., Report on retail grocers using retail display slee... (continued)
11. Fresh, grown, made, and proud: How state governments use stewardship to collectively promote their state’s food products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Witzling, Laura (main author)
Format:
Journal article
Publication Date:
2021-01-01
Published:
United States: New Prairie Press
Related Item:
Journal of Applied Communication
Related Item Details:
Vol. 105 Issue 4
Subject Term:
food, government services, marketing, promotion, public information, public relations, local, stakeholders, USA (United States of America; North America)
Notes:
15 pages., Many U.S. state governments have programs that promote the food grown or m... (continued)
12. Top 10 social media follows for produce industry professionals
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nickle, Ashley (main author)
Format:
Commentary
Publication Date:
2021-01
Published:
USA
Related Item:
Packer
Subject Term:
communicator effectiveness, displays, experts, food, fruit, information sources, information specialists, promotion, vegetables, food industry, social media, produce, produce promotions, expert knowledge, LinkedIn
Notes:
Online from publication. 7 pages., Author identifies 10 LinkedIn sources of "great in... (continued)
13. Retailers have options with promotions, marketers say
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Karst, Tom (main author)
Format:
Journal article
Publication Date:
2020-12-31
Published:
USA
Related Item:
Packer
Subject Term:
advertising, buying behavior, commodity promotion, consumers, displays, food, fruit, marketing, message content, online services, promotion, retail, retail promotion, sampling, marketing communication, apples, pandemic, produce, food packaging, online buying
Notes:
Online from periodical. 5 pages., Article reports on promotion approaches that retail... (continued)
14. Curtain call - a few more thoughts on theater in the produce department
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dey, Brian (main author)
Format:
Commentary
Publication Date:
2020-11-23
Published:
USA
Related Item:
Packer
Subject Term:
food, fruit, promotion, retail promotion, sales methods, sales promotion, selling, vegetables, retail marketing, marketing communication, produce, events, produce promotions, theater, performance, supermarket
Notes:
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater... (continued)
15. Curtain call - a few more thoughts on theater in the produce department
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dey, Brian (main author)
Format:
Commentary
Publication Date:
2020-11-23
Related Item:
Packer
Subject Term:
displays, fruit, promotion, retail promotion, sales methods, sales promotion, vegetables, marketing communication, apples, produce, events, food promotion, food sales, mushrooms
Notes:
Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports... (continued)
16. Pear Bureau prepares for World Pear Day
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
News release
Publication Date:
2020-11-12
Published:
International
Related Item:
Packer
Subject Term:
appeals (message), commodity promotion, communication planning, fruit, message content, nutrition information, promotion, social media, logos, pears
Notes:
From publisher via online. 1 page., Describes communications plans by the Pear Bureau... (continued)
17. Direct-to-consumer marketing brings huge gains to the industry: The evolution of produce departments - part 2
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kresin, Janice M. (main author)
Format:
Journal article
Publication Date:
2020-11-09
Published:
USA
Related Item:
Packer
Subject Term:
advertising, consumption, direct marketing, fruit, history, promotion, trends, vegetables, produce, fresh
Notes:
Online from publication. 1 page., Describes growth of consumption of fresh fruit and ... (continued)
18. How to keep your customers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lobato, Armand (main author)
Format:
Commentary
Publication Date:
2020-11-04
Published:
USA
Related Item:
Packer
Subject Term:
consumers, food, fruit, promotion, vegetables, produce, loyalty, customer service, customer relations, merchandising
Notes:
Online from publication. 3 pages., Author compares the produce departments of two foo... (continued)
19. With record crop, pistachio group launches massive ad campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
Journal article
Publication Date:
2020-10-25
Published:
International
Related Item:
Packer
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, diet, food, media selection, print media, promotion, television, digital, marketing communication, pistachio
Notes:
Online from publication. 2 pages., Report of plans by American Pistachio Growers to p... (continued)
20. How to better leverage benefits of fresh produce, floral in marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nickle, Ashley (main author)
Format:
Journal article
Publication Date:
2020-10-15
Published:
USA
Related Item:
Packer
Subject Term:
consumer information, food, fruit, nutrition, promotion, storytelling, vegetables, writing skills, writing styles, marketing communication, flowers, produce, fresh, consumer communication, consumer concerns
Notes:
Online from publication. 2 pages., Report of a panel discussion at the Produce Market... (continued)