Bibliographies: BibLeaves, University of Illinois Library, UIUC

1. A Box Filled With Sweet Memories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Frey, Jennifer (main author)
Format:: News article
Publication Date:: 2002-01-02
Published:: USA: Washington Post
Subject Term:: advertising, animals, children, consumers, consumption, food, marketing techniques, nutrition, product promotion, promotion, public attitudes, health, food production
Notes:: Washington Post, 2 pages

2. Acceptance, attitude and knowledge towards agriculture economic activity between rural and urban youth: the case of contract farming

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Bahaman, A.S. (main author), Jeffrey, L.S. (author), Azril, M.S. Hayrol (author), Jegak, U. (author)
Format:: Journal article
Publication Date:: 2010
Published:: Malaysia: Asian Network for Scientific Information
Related Item:: Journal of Applied Sciences
Related Item Details:: 10(19) : 2310-2315
Subject Term:: attitudes, careers, farm management, farming methods, information needs, knowledge, knowledge level, Malaysia, promotion, rural-urban difference, youth
Notes:: Via www.doaj.org

3. A century of American icons: 100 products and slogans from the 20th century consumer culture

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Book
Publication Date:: 2002
Published:: USA: Greenwood Press, Westport, Connecticut.
Subject Term:: advertising, campaigns, commodity promotion, dairy, forestry, promotion, safety, milk, grapes
Notes:: 236 pages

4. Achieving food security in the Kingdom of Saudi Arabia through innovation: Potential role of agricultural extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Fiaz, Sajid (main author), Noor, Mehmood Ali (author), Aldosri, Fahad Owis (author)
Format:: Journal article
Publication Date:: 2016-09
Published:: Saudi Arabia
Related Item:: Journal of the Saudi Society of Agricultural Sciences
Subject Term:: awareness of innovations, crops, energy, extension agents, extension communication, farmers, food security, imports, meat, policies, promotion, technological advancement, water, land use management, food production, Saudi Arabia (Western Asia)
Notes:: In Press, Corrected Proof

5. Acing the media interview: what to know to promote your programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Opat, Kelsi (main author), Irlbeck, Erica (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Related Item:: Agricultural Education Magazine
Related Item Details:: 90(3) : 7-8
Subject Term:: agricultural education, broadcasting, communication planning, educational media television, educators, interviews, media relations, presentation, promotion, television, television methods, program reporting
Notes:: Tips for agricultural educators about how to prepare for and take part in television ... (continued)

6. A comparative analysis of export promotion programs for U.S. wheat and red meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Halliburton, K. (main author), Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1995
Published:: International
Related Item:: Agribusiness
Related Item Details:: 11(3) : 207-221
Subject Term:: advertising, commodity promotion, exports, generic advertising, government programs, international trade, meat, promotion, sales methods, sales promotion, wheat

7. A content analysis of Extension's presence on 1890 Land-Grand University websites

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Steede, Garrett M. (main author), Fischer, Laura (author), Meyer, Diane C. (author), Meyers, Courtney (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Related Item:: Journal of Applied Communications
Related Item Details:: 102(1) Article 2
Subject Term:: extension, extension communication, extension services, information issues, information needs, land grant universities, online services, promotion, public information, publicity methods, web sites, ethnic factors, diversity, awareness, social media, identity, 1890 universities

8. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Hughes, Amy (main author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), Cox, Casandra (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Related Item:: Journal of Applied Communications
Related Item Details:: 100(2) : 10-27
Subject Term:: campaign planning, campaigns, commodity promotion, information issues, livestock, message content, organizations, promotion
Notes:: Case example of a promotional campaign in which the one-third of the messages in the ... (continued)

9. Ad and sponsorship opportunities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Skelton, Dan (main author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), Winters, Rob (author)
Format:: Journal article
Publication Date:: 2015-04
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 53(3) : 56, 58
Subject Term:: advertising, agriculture news, coverage, information services, promotion, radio, radio programs, reporting, rural broadcasts, events

10. A discrete/continuous model of fruit promotion, advertising and response segmentation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Richards, Timothy J. (main author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Related Item:: Agribusiness
Related Item Details:: 16(2) : 179-196
Subject Term:: advertising, appeals (message), buyer behavior, buying behavior, commodity promotion, consumers, fruit, message content, promotion, marketing communication, apples

11. Adoption of ECR practices in Minnesota grocery stores

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: King, R.P. (main author), Phumpiu, P.F. (author)
Format:: Research paper
Publication Date:: 1997-02
Published:: USA
Subject Term:: adoption, food, food industries, marketing, marketing techniques, promotion, sales methods, selling
Notes:: search from AgEcon., Working Paper 97-01, 17 pages; Adobe Acrobat Adobe Acrobat PDF 1... (continued)

12. Adoption of internet strategies by agribusiness firms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Akridge, Jay (main author), Henderson, Jason (author), Dooley, Frank (author), Carerre, Antonio (author)
Format:: Journal article
Publication Date:: 2005
Published:: USA
Related Item:: International Food and Agribusiness Management Review
Related Item Details:: 8(4) : 42-61
Subject Term:: adoption, agri-marketers, agribusiness, attitudes, decision making, farmer attitudes, farmers, Internet, promotion, information technology, e-commerce, marketing communication, agri-marketing, information process

13. Adoption of rollover protective structures(ROPS)on U.S. farm tractors by state: 1993-1995, 2001, and 2004

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Hard, D.L. (main author), Myers, J.R. (author)
Format:: Editorial
Publication Date:: 2011
Published:: USA
Related Item:: Journal of agricultural safety and health
Related Item Details:: 17(2) : 157-172
Subject Term:: adoption, farm safety, farmers, information issues, information needs, machinery, progress, promotion, regulations, risk communication, safety, tractors, safety communication, roll-over protection, adoption rate

14. A double-hurdle approach to advertising: the case of cheese

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Blisard, N. (main author), Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Related Item:: Agribusiness
Related Item Details:: 8(2) : 109-120
Subject Term:: advertising, buying behavior, commodity promotion, consumers, dairy, generic advertising, media effectiveness, promotion, sales promotion, cheese

15. Advertising agencies' role in research projects

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Benson, Marge (main author / J. Walter Thompson Company)
Format:: Paper
Publication Date:: 1985-04
Published:: USA: AgEcon
Subject Term:: advertising, advertising agencies, audience analysis, commodity promotion, communication planning, communication research, communication theory, promotion, research, research needs, brands, dialogue, engagement, situation analysis
Notes:: 3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural ... (continued)

16. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Specht, Annie R. (main author), Buck, Emily B. (author)
Format:: Journal article
Publication Date:: 2014
Related Item:: Journal of Applied Communications
Related Item Details:: 98(2) : 37-52
Subject Term:: advertising, advertising research, agricultural education, audience attitudes, campaigns, consumers, educational media, educational video, farming methods, group advertising, media effectiveness, perception, promotion, students

17. Advertising and ethical standards

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Sutton, John B. (main author)
Format:: Journal article
Publication Date:: 1990-04
Published:: UK
Related Item:: Veterinary Record
Related Item Details:: 126 (14) : 341
Subject Term:: advertising, ethical issues, promotion
Notes:: Current Contents Agr/Bio; See also CO6567 for related article

18. Advertising and ethical standards

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Pound, B.H. (main author / Duphar Veterinary Ltd., Southampton, UK)
Format:: Journal article
Publication Date:: 1990-04
Published:: UK
Related Item:: Veterinary Record
Related Item Details:: 126 (16) : 409
Subject Term:: advertising, ethical issues, promotion
Notes:: Current Contents Agr/Bio; See also CO6566 for related article

19. Advertising and promotion in food marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Gallo, Anthony E. (main author)
Format:: Report
Publication Date:: 1984-01
Published:: USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Subject Term:: advertising, direct marketing, displays, food, marketing, media, newspapers, persuasion, premiums, print media, promotion, retail, sales promotion, sweepstakes, trends, contests, marketing communication, Agricultural Advertising, brands, restaurants, stamps, incentive promotion, coupons
Notes:: 37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust ... (continued)

20. Advertising campaign for community development

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Paxton, Bill (main author)
Format:: Report / Case study
Publication Date:: 1999
Published:: USA
Subject Term:: advertising, campaigns, community development, economic development, promotion, tourism
Notes:: html pages, <3p.>

21. Advertising ecotourism on the internet: commodifying environment and culture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Steeves, H. Leslie (main author), Dorsey, Elizabeth R. (author), Porras, Luz Estella (author)
Format:: Journal article
Publication Date:: 2004
Published:: International
Related Item:: New Media and Society
Related Item Details:: 6(6) : 753-779
Subject Term:: advertising, development, environment, environmental communication, farmers, Internet, promotion, rural areas, rural development, rural life, rural people, sustainability, tourism, websites

22. Advertising farm products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Bereman, H.A. (main author)
Format:: Journal article
Publication Date:: 1916-02
Published:: USA
Related Item:: Agricultural Advertising
Related Item Details:: 27(10) : 55-56
Subject Term:: advertising, commodity promotion, promotion

23. Advertising fresh fruits and vegetables II

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Tousley, Rayburn D. (main author)
Format:: Journal article
Publication Date:: 1944
Published:: USA
Related Item:: Harvard Business Review
Related Item Details:: 23 (1): 79-94
Subject Term:: advertising, consumers, consumption, distribution, farmers, fruit, government, market analysis, markets (selling), media effectiveness, organizational communication, organizations, policies, promotion, vegetables, control, industry, USA (United States of America; North America)

24. Advertising of farm commodities in a regulated market: the case of dairy products in Canada

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Belleza, Evelyn Tibon (main author)
Format:: Abstract
Publication Date:: 1991
Published:: Canada
Subject Term:: advertising, commodity promotion, dairy, economics of information, government policies, promotion, regulations, sales promotion, value of information, milk, Canada (North America)
Notes:: ProQuest, UMI Dissertations Publishing. 1 page.

25. Advertising, promotion, and competition: a survey with special reference to food

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Connor, John M. (main author / National Economics Division, ESS)
Format:: Journal article
Publication Date:: 1981
Published:: USA
Related Item:: Agricultural Economics Research
Related Item Details:: 33 (1) : 19-27
Subject Term:: advertising, food, promotion
Notes:: James F. Evans Collection, This article surveys the theoretical and empirical literat... (continued)

26. Advertising, promotion and labelling of pork to attract consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Goddard, Ellen (main author)
Format:: Journal article
Publication Date:: 2011
Published:: Canada
Related Item:: Advances in Pork Production
Related Item Details:: 22 : 205-215
Subject Term:: advertising, appeals (message), buying behavior, commodity promotion, consumers, farming methods, food safety, labeling, meat, promotion, value of information, pork, swine, local, Canada (North America)

27. Advertising Roundtable: the inner workings of an advertiser's mind

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Presentation
Publication Date:: 2002-06
Published:: USA
Subject Term:: advertising, Internet, promotion, publications, sales methods, selling, horses
Notes:: 3 p., presentation at AHP (American Horse Publications) Catch the Spirit 2002 Seminar... (continued)

28. Advertising shredded wheat

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: De Weese, Truman A. (main author)
Format:: Journal article
Publication Date:: 1907-06
Published:: USA
Related Item:: Agricultural Advertising
Related Item Details:: 16(6) : 587-589
Subject Term:: advertising, campaign planning, campaigns, food, health education, nutrition education, nutrition information, promotion, publicity

29. A dynamic assessment of the wheat export enhancement program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Bailey, K.W. (main author), Houck, J.P. (author)
Format:: Journal article
Publication Date:: 1990
Published:: International
Related Item:: North Central Journal of Agricultural Economics
Related Item Details:: 12(2) : 319-332
Subject Term:: exports, government programs, grains, international trade, promotion, sales promotion, wheat

30. A fresh new look for cotton

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Reddick, Bekah (main author)
Format:: Article
Publication Date:: 2002-02
Published:: Canada
Related Item:: Agri Marketing
Related Item Details:: 40(2) : 36
Subject Term:: advertising, campaign planning, campaigns, commodity promotion, communication planning, cotton, promotion

31. African-American organization urges FDA to stop deceptive marketing of "no rBST" milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2006-12-14
Published:: USA
Subject Term:: advertising, biotechnology, dairy, food safety, organization, poor, promotion, risk communication, genetic engineering, marketing communication, bias, ethnic factors, milk, Food and Drug Administration (FDA)
Notes:: Archived December 15, 2006, 2 pages., Involves a message from the National Organizati... (continued)

32. Ag Buyers Guide

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Classifieds
Publication Date:: 1982-03-11
Published:: USA: Tower Corp
Related Item:: 1
Related Item Details:: 1
Subject Term:: advertising, buyers, farm journals, history, promotion, selling
Notes:: 47 pgs, Volume One Number One Collection; James F. Evans Collection

33. Ag communicators' efforts shine : ARC announce 1994 Golden ARC award winners

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1994-05
Published:: USA: Niles, IL : Century Communications Inc.
Related Item:: Agri Marketing
Related Item Details:: 32 (5) : 44-45
Subject Term:: advertising, awards, campaigns, communicators, promotion, public relations
Notes:: James F. Evans Collection

34. AgForce leads the way with rural image campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2008-06-16
Published:: Australia: The Land, Sydney, New South Wales, Australia.
Related Item:: The Land
Subject Term:: campaigns, farmers, organizations, promotion, public relations, rural-urban communication, Australia (Oceania)
Notes:: 2 pages., Briefly describes efforts of AgForce, "the only farm group in Australia und... (continued)

35. AGNET, INFODATA, AGRICOLA - and Herbie

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Deigh, Robb (main author)
Format:: Journal article
Publication Date:: 1983-02
Published:: USA
Related Item:: Foreign Agriculture
Related Item Details:: 21 : 54
Subject Term:: databases, exports, information services, international trade, online services, promotion

36. Agricultural communications documentation center Ag Comm database search by Dr. Hays

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research
Publication Date:: 1990-10-19
Published:: USA
Subject Term:: attitudes, audience attitudes, campaign planning, communication, conflict, databases, farmer attitudes, farmers, image, interest groups, opinion leaders, perception, persuasion, promotion, public attitudes, public relations, rural conditions, rural interests, rural society, rural-urban communication, rural-urban differences, surveys, trends, urban interests, Agricultural Communications Documentation Center (ACDC), search engines
Notes:: NCR-90 Collection, 6 pages

37. Agricultural Day

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Hayden, Victor F. (main author), Agricultural Publishers Association, Chicago, Illinois
Format:: Speech
Publication Date:: 1926-02-18
Published:: USA
Subject Term:: image, promotion, publicity, rural-urban communication, events
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bullet... (continued)

38. Agricultural Day

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1925
Published:: USA
Subject Term:: image, promotion, rural areas, rural communities, rural-urban communication, events
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, 1 page., Descr... (continued)

39. Agricultural Extension Agents' Use of Learning-Based Extension Methods in Trinidad and Tobago

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Ramjattan, Jeet (main author), Chowdhury, Ataharul (author), Ganpat, Wayne (author)
Format:: Journal article
Publication Date:: 2020-07-20
Published:: Canada: Commonwealth of Learning, Vancouver, BC, Canada.
Related Item:: Journal of Learning for Development
Related Item Details:: Vol. 7 No. 2
Subject Term:: development, extension agents, extension research, extension systems, learning, networks, promotion, Trinidad and Tobago (Latin America; Caribbean)
Notes:: 19 pages, Agricultural extension agents are highly credited for their roles of provid... (continued)

40. Agricultural market structure, generic advertising, and welfare

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Pope, Rulon D. (main author), Cardon, James H. (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Related Item:: Journal of Agricultural and Resource Economics
Related Item Details:: 28 (2) : 185-200
Subject Term:: advertising, commodity promotion, economics of information, promotion, roles, value of information, marketing communication

41. Agricultural trade information available electronically

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Goldich, Judy (main author)
Format:: Journal article
Publication Date:: 1995-04
Published:: USA
Related Item:: AgExporter
Related Item Details:: 7 : 22-23
Subject Term:: commodity promotion, exports, information services, international trade, promotion, information technology

42. Agriculture : generic promotion program for fruits and vegetables

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 1991-10
Published:: USA
Subject Term:: advertising, agriculture policy, buying behavior, commodities, farm products, markets, promotion, USDA programs
Notes:: James F. Evans Collection, Washington, D.C. : U.S. General Accounting Office, Resourc... (continued)

43. Agriculture safety website upgraded with operator feedback

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2015-02-06
Published:: USA
Subject Term:: agribusiness, information seeking, information sources, Internet, media effectiveness, meetings, mobile communication systems, online services, print media, promotion, telephone communication, web sites, tourism, recreation, agri-marketing, cell phones, entertainment, smartphones, applications (apps)
Notes:: Online from the National Children's Center for Rural and Agricultural Health and Safe... (continued)

44. Agriculture uses contests to create engagement: media creation contests are a way for people to share their story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Blue, John (main author)
Format:: Article
Publication Date:: 2010-07-08
Published:: USA: Truffle Media Networks, Indianapolis, Indiana.
Subject Term:: awards, dairy, farming methods, livestock, media effectiveness, organizations, promotion, rural-urban communication, video, contests, diseases, local, social media
Notes:: Online via This Week in Ag. 1 page.

45. 1992 agronomy day attendance and promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Snowdon, Gail (main author)
Format:: Report
Publication Date:: 1993-02
Published:: USA
Subject Term:: exhibits, field days, information sources, promotion
Notes:: Snowdon, Urbana, IL: University of Illinois, Office of Agricultural Communications an... (continued)

46. 1991 Agronomy Day attendance and promotion (University of Illinois, Office of Agricultural Communications and Education)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Snowdon, Gail (main author / Decision Data Specialist, Information Services, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL)
Format:: Report
Publication Date:: 1992-02
Published:: USA
Subject Term:: extension programs, extension services, Illinois, USA, participation, promotion
Notes:: Snowdon, Urbana, IL : University of Illinois, Office of Agricultural Communications a... (continued)

47. Ag-themed race cars draw attention to food industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Blum, Martha (main author)
Format:: Journal article
Publication Date:: 2016-09-30
Published:: USA
Related Item:: Illinois AgriNews
Related Item Details:: 39(31) : A10
Subject Term:: advertising, campaigns, communication planning, food, marketing techniques, promotion, food industry, marketing communication, sports, car racing, food promotion

48. A guide to starting, operating, and selling in farmers markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Gast, Karen L.B. (main author / Kansas State University), Marr, JC. (author / Kansas State University)
Format:: Guide
Publication Date:: 1991
Published:: USA
Subject Term:: advertising, direct marketing, fruit, horticulture, promotion, selling, vegetables
Notes:: Cooperative Extension Service, Kansas State University, Manhattan. 7 p.

49. Agvocacy: winning a war of words

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Steever, Sara (main author)
Format:: Commentary
Publication Date:: 2013-05-29
Published:: USA
Subject Term:: appeals (message), attitudes, consumer attitudes, consumers, farming methods, food, persuasion, promotion, rural-urban communication, food industry, transparency, promotion methods
Notes:: Paulsen Marketing, Sioux Falls, South Dakota. 2 pages.

50. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Gray, Allen (main author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Related Item:: Rural Cooperatives
Related Item Details:: 77(3) : 4-8, 42-43
Subject Term:: advertising, cooperation, cooperatives, history, image, marketing, promotion, trends, marketing communication, nuts, cooperative communication, brands, branding

51. All-petroleum fuels burn farmers : Midwest groups promote ethanol

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Webster, Nancy (main author), Williams, Jim (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Related Item:: Advertising Age
Related Item Details:: August 11, 1986 : 45MW
Subject Term:: crops, farmer attitudes, promotion
Notes:: Evans, AgComm teaching

52. Alltech: making of a champion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Henderson, Lynn (main author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 46(1) : 64-65, 67
Subject Term:: advertising, agribusiness, animal health, event planning, livestock, promotion, public relations, marketing communication, agrimarketing, agri-marketer, feeds
Notes:: Features an animal nutrition and health firm, Alltech, located in Lexington, Kentucky.

53. Alpharma Animal Health video contest engages ag students

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-03
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 47(2) : 42-44
Subject Term:: animal health, animals, awards, campaign planning, campaigns, communication education, consumers, information needs, promotion, rural-urban communication, students, video, animal diseases, social media

54. America's cow hell

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-07-02
Published:: USA
Related Item:: Drovers
Subject Term:: advertising, animal rights, appeals (message), communication methods, conflict, dairy, farming methods, image, interest groups, livestock, promotion, rural-urban communication, veal
Notes:: Via online. 1 page., Reports on efforts by an animal rights organization to change th... (continued)

55. A methodology and terminology of sustainability assessment and its perspectives for rural planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Bosshard, Andreas (main author)
Format:: Journal article
Publication Date:: 2000
Published:: Switzerland
Related Item:: Agriculture, Ecosystems & Environment
Related Item Details:: 77 (1-2): 29-41
Subject Term:: agricultural development, attitudes, behavior, communication methods, communicator effectiveness, economics, environmental quality, land use, program evaluation, promotion, rural development, social factors, sustainability, animal welfare, Switzerland (Europe)

56. Analysis of generic dairy advertising, 1984-97

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Chandran, Ram (main author), Blisard, Noel (author), Blayney, Don (author), Allshouse, Jane (author)
Format:: Report
Publication Date:: 1999-02
Published:: USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Subject Term:: advertising, commodity promotion, dairy, economics of information, education effects, promotion, trends, value of information, cheese, milk
Notes:: Technical Bulletin 1873. 44 pages.

57. Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Kai, Ma (main author)
Format:: Journal article
Publication Date:: 2014-07
Published:: China
Related Item:: China Media Report Overseas
Related Item Details:: 10(3) : 59-66
Subject Term:: extension, image, media, media mix, perception, promotion, television, television research, agricultural, brands, China, Hong Kong SAR (Eastern Asia)

58. An analysis of supermarket advertising patterns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Reed, Michael R. (main author), Robbins, Lynn W. (author)
Format:: Journal article
Publication Date:: 1981-09
Published:: USA
Related Item:: Journal of Food Distribution Research
Related Item Details:: 12(3) : 19-32
Subject Term:: advertising, evaluation, food, promotion, retail promotion, roles, marketing communication

59. An analysis of the effects of three television programs on selected Ontario farm audiences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Saxena, A.P. (main author), Warlow, G.L. (author)
Format:: Report
Publication Date:: 1966
Published:: Canada
Subject Term:: broadcasting, Canada, extension communication, promotion, rural broadcasts, television viewing, viewing groups
Notes:: Guelph, Ontario: Dept. of Extension Education, Ontario Agricultural College, Universi... (continued)

60. An economic analysis of California raisin export promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Kaiser, Harry M. (main author), Liu, Donald J. (author), Consignado, Ted (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Related Item:: Agribusiness
Related Item Details:: 19(2) : 189-201
Subject Term:: commodity promotion, economics of information, education effects, expenditures, exports, fruit, international trade, Japan, promotion, United Kingdom, value of information, raisins

61. An economic analysis of generic egg advertising in California, 1985-1995

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Kaiser, H.M. (main author), Schmit, T.M. (author), Reberte, J.C. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Related Item:: Agribusiness
Related Item Details:: 13(4) : 365-373
Subject Term:: advertising, commodity promotion, economics of information, education effects, promotion, value of information, eggs

62. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Jeong, Miyoung (main author), Fiore, Ann Marie (author), Niehm, Linda (author)
Format:: Journal article
Publication Date:: 2008-06
Published:: USA
Related Item:: Journal of Extension
Related Item Details:: Vol. 46, No. 3
Subject Term:: advertising, educational methods, educational projects, electronic marketing, extension education, extension services, marketing, marketing techniques, promotion, small farm programs, small farms, technology adoption, web sites
Notes:: Online access

63. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Ramukumba, Takalani (main author)
Format:: Journal article
Publication Date:: 2017
Published:: South Africa
Related Item:: African Journal of Hospitality, Tourism and Leisure
Related Item Details:: 6(4)
Subject Term:: advertising, appeals (message), audience analysis, audience research, communication analysis, communication research, decision making, e-mail, evaluation, event planning, face-to-face communication, food, information sources, media effectiveness, newspapers, posters, promotion, radio, sampling, web sites, tourism, outdoor, marketing communication, word-of-mouth marketing, motivation, social media, events, Facebook, South Africa (Africa, Southern), formative evaluation, festivals, flyers
Notes:: 12 pages., Online via open access. 11 pages., Findings from a case study prompted aut... (continued)

64. An evaluation of the Connecticut farmers' market coupon program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Anliker, J.A. (main author / University of Connecticut), Winne, M. (author / University of Connecticut), Drake, L.T. (author / University of Connecticut)
Format:: Journal article
Publication Date:: 1992-07
Published:: USA: Society for Nutrition Education
Related Item:: Journal of Nutrition Education
Related Item Details:: 24(4) : 185-191
Subject Term:: coupon promotion, direct marketing, fruit, promotion, retail promotion, vegetables

65. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Tootelian, Dennis H. (main author), Liebich, Alison (author), Thompson, Chris (author)
Format:: Abstract
Publication Date:: 2007
Published:: USA
Related Item:: Journal of Food Products Marketing
Related Item Details:: 13(2) : 103-122
Subject Term:: advertising, buyer behavior, buying behavior, campaigns, commodity promotion, consumption, education effects, food, promotion, public relations, local, consumer behavior

66. Animal-rights groups focus on religion

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2009-05-21
Published:: USA
Subject Term:: animal rights, animals, appeals (message), campaigns, interest groups, livestock, message content, persuasion, promotion, religion, risk communication
Notes:: From Animal Agriculture Alliance via Drovers News Service. 1 page

67. Annotated bibliography of generic commodity promotion research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Ferrers, J.L. (main author), Boon, L. (author), Kaiser, H.M. (author), Forker, O.F. (author)
Format:: Bibliography
Publication Date:: 1996-02
Published:: USA
Related Item Details:: 27 pages
Subject Term:: advertising, commodity promotion, cotton, dairy, exports, fish, fruit, grains, international trade, promotion, wheat, eggs
Notes:: NICPRE Research Bulletin 96-3, National Institute for Commodity Promotion Research an... (continued)

68. Annotated bibliography of generic commodity promotion research (revised)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Bibliography
Publication Date:: 1996
Published:: USA
Subject Term:: commodity promotion, exports, generic advertising, government programs, international trade, promotion
Notes:: 29 p., Cornell Commodity Promotion Research Program, Cornell University, Ithaca, NY

69. 2019 Annual Report, National Honey Board

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2019
Published:: United States: National Honey Board, Longmont, Colorado.
Subject Term:: food, marketing, promotion, public relations, retail, retail promotion, trends, honey, food industry, marketing communication, bees, food retailing, food service
Notes:: Online from publisher website. 28 pages., Digital annual report of the Board marketin... (continued)

70. App allows sellers to notify customers of deals when near a retailer carrying their product

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2010-04-30
Published:: USA
Subject Term:: drink, incentives, mobile communication systems, online services, online systems, premiums, promotion, retail promotion, information technology, point-of-purchase, software, cell phones
Notes:: Via AgriMarketing Weekly. 1 page., About capabilities of an online network connected ... (continued)

71. Appeals court rules against pork council

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Teinowitz, Ira (main author)
Format:: Journal article
Publication Date:: 2003-10-27
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 74(43) : 4
Subject Term:: advertising, commodity promotion, conflict, farmers, finance, marketing techniques, promotion, pork, swine

72. Are assessments for generic advertising optimal if products are differentiated?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Crespi, John M. (main author), Marette, Stephan (author)
Format:: Conference paper
Publication Date:: 2000-07-30
Published:: USA
Related Item Details:: 21 pages
Subject Term:: advertising, commodity promotion, fruit, promotion
Notes:: Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting,... (continued)

73. Are organic consumers preferring or avoiding foods with nutrition and health claims?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Aschemann-Witzel, Jessica (main author), Maroscheck, Nicole (author), Hamm, Ulrich (author)
Format:: Journal article
Publication Date:: 2013
Published:: Germany
Related Item:: Food Quality and Preference
Related Item Details:: 30 : 68-76
Subject Term:: appeals (message), attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, decision making, food, Germany, health information, message content, promotion, organic, functional foods

74. Are you advertising photographers or cattle?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Evans, Keith (main author)
Format:: Journal article
Publication Date:: 2005-02
Published:: USA
Related Item:: Angus Journal
Related Item Details:: : 246
Subject Term:: advertising, beef, livestock, photographs, photography, promotion, publicity methods
Notes:: Retrieved July 8, 2006, "Looking at registered beef cattle ads, one sometimes wonders... (continued)

75. ASA claims big export promotion gains

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983-07-03
Published:: USA
Related Item:: Prairie Farmer
Related Item Details:: Vol. 155
Subject Term:: commodity promotion, economics of information, exports, international trade, promotion, soybeans, value of information
Notes:: Reports that each soybean checkoff dollar invested in export promotion increased cash... (continued)

76. As others see it: railroad resort advertising from the viewpoint of the vacationer

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1909-07
Published:: USA
Related Item:: Agricultural Advertising
Related Item Details:: 21(3) : 224-231
Subject Term:: advertising, appeals (message), literature, message content, promotion, recreation

77. Asparagus! (a Stalk-umentary)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Review
Publication Date:: 2006-06
Published:: USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
Related Item:: Routes of Change
Related Item Details:: 34
Subject Term:: commodity promotion, film production, promotion, vegetables
Notes:: Retrieved June 21, 2006, Describes this film (winner of the Good Food Award) about ch... (continued)

78. Assessing consumer willingness to pay for ground bison given nutrition information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Yang, Shang-Ho (main author), Woods, Timothy A. (author)
Format:: Paper
Publication Date:: 2013-02-03
Published:: USA
Subject Term:: attitudes, beef, buyer behavior, buying behavior, commodity promotion, consumer attitudes, consumers, decision making, educational needs, expenditures, health information, information needs, knowledge, knowledge level, meat, nutrition, nutrition information, promotion, value of information
Notes:: Paper presented at the Southern Agricultural Economics Association annual meeting, Or... (continued)

79. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Capps, O., Jr. (main author), Lambregts, J.A. (author)
Format:: Journal article
Publication Date:: 1991
Published:: USA
Related Item:: Southern Journal of Agricultural Economics
Related Item Details:: 23(1) : 181-194
Subject Term:: advertising, buying behavior, commodity promotion, consumers, decision making, fish, generic advertising, promotion

80. Associations assume greater role in agri-marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Gunn, A. (main author)
Format:: Journal article
Publication Date:: 1985
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 23(1) : 50
Subject Term:: agribusiness, commodities, commodity promotion, product promotion, promotion
Notes:: AgComm Teaching

81. A study of field day booklets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Jarnagin, R.A. (main author), Smith, G.F. (author)
Format:: Unpublished report
Publication Date:: 1962
Published:: USA
Subject Term:: demonstrations, evaluation, extension communication, field days, promotion
Notes:: AgComm Teaching, Urbana, IL: Extension Editorial Office, College of Agriculture, Univ... (continued)

82. A subjective view of objectives

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1931-09
Published:: USA
Related Item:: AAACE
Related Item Details:: 14 (1) : 28-30
Subject Term:: communicators, editors, education, extension programs, farmer education, information specialists, promotion, roles
Notes:: Brief summary of a talk by John R. Fleming, writer for the Secretary of Agriculture, ... (continued)

83. A surefire way to give agriculture a bad name

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Young-Puyear, Cyndi (main author)
Format:: Commentary
Publication Date:: 2013
Published:: USA
Related Item:: Illinois AgriNews
Related Item Details:: 35(52) : A4
Subject Term:: appeals (message), attitudes, communication barriers, conflict, farmer attitudes, farmers, farming methods, image, information issues, promotion
Notes:: Urges farmers and ranchers to promote their own operations, products and practices, b... (continued)

84. A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Wolf, Marianne McGarry (main author)
Format:: Journal article
Publication Date:: 1997-10
Published:: USA
Related Item:: Journal of Food Distribution Research
Related Item Details:: <28 (3): 11-17>
Subject Term:: consumers, direct marketing, fruit, horticulture, market analysis, marketing, promotion, vegetables, farmer markets
Notes:: AgEcon Search: Research in Agricultural Economics

85. Attitudes of Dutch pig farmers towards animal welfare

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Van Huik, M.M. (main author), Bock, B.B. (author)
Format:: Journal article
Publication Date:: 2007
Published:: Netherlands
Related Item:: British Food Journal
Related Item Details:: 109(11) : 879-890
Subject Term:: animal rights, attitudes, concepts, farmer attitudes, farmers, farming methods, image, livestock, Netherlands, promotion, regulations, pork, organic, swine

86. A two-stage analysis of the effectiveness of promotion programs for U.S. apples

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Richards, T.J. (main author), Ispelen, P.V. (author), Kagan, A. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Related Item:: American Journal of Agricultural Economics
Related Item Details:: 79(3) : 825-837
Subject Term:: commodity promotion, exports, foreign markets, fruit, horticulture, international trade, markets (selling), promotion, Singapore, UK

87. Auditors criticize management of milk ad campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Associated Press (main author)
Format:: Journal article
Publication Date:: 1998-12-18
Published:: USA
Related Item:: Illinois AgriNews
Related Item Details:: 22(46) : 37
Subject Term:: advertising, campaign, commodity promotion, dairy, promotion

88. A V.O.T.E. for U.S. agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 21(12) : 56
Subject Term:: commodity promotion, herbicides, incentives, organizations, promotion, public relations, sales methods
Notes:: AgComm Teaching

89. Awards, recognition, media, marketing: everybody wins

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: McCloskey, Kim (main author)
Format:: Advertorial
Publication Date:: 2007-07
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 45(6) : 22-23
Subject Term:: awards, cotton, face-to-face communication, image, incentives, media relations, promotion, public relations, publicity methods, vegetables, marketing communication, agri-marketing
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45874

90. A word from our sponsor... : investing in convention events affords companies valuable recognition

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Hill, Earlene J. (main author / Hill Management Concepts, Ballwin, MO)
Format:: Journal article
Publication Date:: 1991-05
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 29 (5, Part 1) : 38-43
Subject Term:: incentives, promotion
Notes:: James F. Evans Collection

91. Back-cover ads on agricultural publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Fabry, Joseph (main author)
Format:: Journal article
Publication Date:: 1955
Published:: USA: American Association of Agricultural College Editors
Related Item:: AAACE
Related Item Details:: 37 (5) : 3
Subject Term:: advertising, colleges, extension communication, persuasion, promotion, publications, universities

92. Banks promote their ag image

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 21 (2) : 54
Subject Term:: advertising, agribusiness, Canada, farmer perceptions, finance, mass media, promotion, public relations
Notes:: AgComm Teaching

93. Battling to win in an hourglass economy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Picciola, Manny (main author)
Format:: Commentary
Publication Date:: 2013-01-04
Published:: USA
Subject Term:: change, food, marketing, markets, promotion, retail, retail promotion, marketing communication, Innovation
Notes:: Progressive Grocer website. 2 pages.

94. Beef case could have ripple effect

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Teinowitz, Ira (main author)
Format:: Journal article
Publication Date:: 2004-05-31
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 75(22) : 4+
Subject Term:: advertising, beef, cattle, commodity promotion, government policies, marketing, meat, promotion, marketing communication

95. Beef checkoff educates consumers about irradiated beef

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2004-05-11
Subject Term:: attitudes, beef, commodity promotion, consumers, education programs, food safety, nutrition education, promotion, irradiation
Notes:: 2 pages

96. Beef checkoff support growing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Kernellu, Kiran (main author), Cattleman's Beef Board (CBB)
Format:: Article
Publication Date:: 2004-02-09
Published:: Lean Trimmings
Subject Term:: advertising, attitudes, beef, commodity promotion, farmer attitudes, farmers, promotion
Notes:: 2 pages

97. Beef enjoyment ad campaign reaches target : research shows 72 percent of consumers who have seen ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2004-01-28
Published:: USA: National Cattleman's Beef Association
Subject Term:: advertising, appeals (message), beef, campaigns, commodity promotion, meat, message content, promotion
Notes:: 2 pages

98. Beef group uses nutrition story to influence "everyday heroes"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Gardner, Den (main author)
Format:: Magazine article
Publication Date:: 2001-05
Published:: USA
Related Item:: Agri Marketing
Related Item Details:: 39(5) : 42-43
Subject Term:: beef, campaigns, commodity promotion, consumer information, Internet, meat, nutrition education, nutrition information, promotion, WWW (World Wide Web)

99. Beef: it's what's for dissenters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Murphy, Dan (main author)
Format:: Commentary
Publication Date:: 2004-12-10
Published:: USA
Subject Term:: advertising, beef, commodity promotion, policies, promotion, pork
Notes:: From Meatingplace.com. Cited in Animalnet, Food Safety Network. 3 pages.

100. Beef producers launch campaign to set nutrition record straight: print ADS compare lean beef's overall nutrient value to skinless chicken breast

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2003-05-15
Published:: USA
Subject Term:: advertising, appeals (message), beef, campaigns, meat, message content, nutrition education, nutrition information, poultry, promotion
Notes:: 2 p., National Cattlemen's Beef Association

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62. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach

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66. Animal-rights groups focus on religion

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69. 2019 Annual Report, National Honey Board

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71. Appeals court rules against pork council