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1. Checkoff adjusts demand-building programs in light of BSE find
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barnhart, Walt (main author)
Format:
Article
Publication Date:
2004-01-19
Published:
USA: National Cattleman's Beef Association
Subject Term:
advertising, appeals (message), beef, campaign planning, campaigns, commodity promotion, food safety, meat, message content, promotion, radio
Notes:
2 pages; Beef Checkoff
2. Supermarket patronage: an analysis of customer counts among outlets within a geographic area
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brooker, John R. (main author), Eastwood, David B. (author), Gray, Morgan D. (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA
Related Item:
Journal of Food Distribution
Related Item Details:
25(2) : 8-16
Subject Term:
advertising, buyer behavior, buying behavior, coupon promotion, food, media effectiveness, promotion, radio, retail promotion, television, food industry
Notes:
Via AgEcon Search.
3. Not one of the media of publicity should be neglected
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Combs, L.R. (main author)
Format:
Journal article
Publication Date:
1933-03
Published:
USA
Related Item:
AAACE
Related Item Details:
15 (4) : 6-7
Subject Term:
extension communication, interpersonal communication, media effectiveness, newspapers, promotion, publicity, publicity methods, radio
4. Radio, advertising techniques, and nutrition education : a summary of a field experiment in the Philippines and Nicaragua : final report
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cooke, Thomas M. (main author), Romweber, Susan T. (author), Mannoff International, New York; Mannoff International, New York
Format:
Report
Publication Date:
1977-12
Published:
USA
Subject Term:
behavior, health education, knowledge level, listenership, Nicaragua, nutrition education, Philippines, promotion, questionnaires, radio, rural broadcasts
Notes:
Evans; Contains Preface, Abstract, Table of Contents only, New York : Mannoff Interna... (continued)
5. Radio and the transformation of rural politics: W. Lee (Pappy) O'Daniel and the 1938 Texas gubernatorial campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Craig, Steve (main author)
Format:
Paper
Publication Date:
2010-02
Published:
USA
Subject Term:
adoption, campaigns, history, journalists, media effectiveness, persuasion, politics, promotion, radio, roles, broadcasters
Notes:
Presented at the annual meeting of the Southwest/Texas Popular Culture and American C... (continued)
6. The appeal of tractor rides
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dodderidge, Tammy (main author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
45(8) : 34
Subject Term:
demonstrations, event planning, machinery, promotion, radio, radio stations, rural broadcasting, rural broadcasts, shows
Notes:
Posted at www.agrimarketing.com/?i=October%202007, Describes how some farm broadcaste... (continued)
7. Singing a different tune
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dwyer, Nora (main author / Meyocks Benkstein Associates, Inc., Des Moines, IA)
Format:
Journal article
Publication Date:
1993-03
Published:
USA: Niles, IL : Century Communications Inc.
Related Item:
Agri Marketing
Related Item Details:
31 (3) : 52, 54
Subject Term:
campaigns, Iowa, USA, livestock, promotion, radio, rural broadcasts
Notes:
James F. Evans Collection
8. Video news releases: the ball's in the FCC's court
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Farsetta, Diane (main author), Center for Media and Democracy, Madison, Wisconsin.
Format:
Commentary
Publication Date:
2005-06-24
Published:
USA
Subject Term:
ethical issues, gatekeeping, government, journalism, news releases, policies, promotion, public relations, radio, television, U.S. Department of Agriculture, USDA, video, lobbying, video news releases
Notes:
Retrieved December 7, 2006, Author's blog via Center for Media and Democracy. 8 page... (continued)
9. Newspaper advertising in food marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gallo, Anthony E. (main author), Boehm, William T. (author)
Format:
Journal article
Publication Date:
1979
Published:
USA: AgEcon
Related Item:
National Food Review
Related Item Details:
8(1) : 16-19
Subject Term:
advertising, consumers, education effects, expenditures, food, marketing, media effectiveness, media use, newspapers, promotion, radio, sales promotion, television, value of information, outdoor, food industry, marketing communication, circulars, convenience stores
Notes:
4 pages., via database, Much attention has been focused on the relationship between a... (continued)
10. Podcasting 101
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hackett, Jason (main author / Kansas State University)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Subject Term:
adoption, communication methods, communication planning, editing, extension communication, Internet, listenership, media effectiveness, online services, promotion, radio, research communication, trends, digital, educational communication, audio, podcasts, audio communication, social media, mobility, internet audio, audience segmentation, niche
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during t... (continued)
11. Recruiting and retaining shareholders for community supported agriculture in Texas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hall, Kelsey (main author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), Johnson, Phillip (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Related Item:
Journal of Applied Communications
Related Item Details:
97(4) : 33-46
Subject Term:
appeals (message), communication methods, communication planning, consumers, direct mail, direct marketing, e-mail, extension, farming methods, food, information needs, information sources, interpersonal communication, media selection, message content, newspapers, print media, promotion, radio, social marketing, television, presentations, local, social media, events, websites, community supported agriculture (CSA)
12. Prize letter contest for radio promotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1926-05-07
Published:
USA
Subject Term:
coverage, farm journals, promotion, radio, reporting, rural broadcasting, rural broadcasts, USDA
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, 2 pages., Invi... (continued)
13. Targeting promotions in lesser-developed countries: a study of multinational corporation strategies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hill, John S. (main author)
Format:
Journal article
Publication Date:
1984
Published:
International
Related Item:
Journal of Advertising
Related Item Details:
13(4) : 39-48
Subject Term:
consumers, direct mail, drink, films, food, information seeking, information sources, journals, media selection, media use, newspapers, posters, promotion, publicity, radio, rural areas, rural communities, rural people, rural-urban difference, sales promotion, television
14. Harvesting the power of farm broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irlbeck, Erica (main author)
Format:
Teaching material
Publication Date:
2010-08
Published:
USA
Subject Term:
advertising, audience research, broadcasting, campaigns, courses, curriculum, farmers, history, listenership, media selection, media use, promotion, radio, rural broadcasting, television, television programming, writing skills, radio methods, National Association of Farm Broadcasting (NAFB)
Notes:
1 page., Announces and describes a new "Harvesting the Power of Farm Broadcasting" we... (continued)
15. Grape group's pandemic message: California goodness matters
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
News release
Publication Date:
2020-07-28
Published:
USA
Related Item:
Packer
Subject Term:
appeals (message), campaigns, commodity promotion, diet, fruit, message content, nutrition, nutrition information, promotion, radio, diseases, grapes, local, social media, Local food, coronavirus
Notes:
2 pages., Introduces a multi-media promotion of the California Table Grape Commission.
16. Farm radio presentation CD
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
National Association of Farm Broadcasters, St. Paul, Minnesota.
Format:
Multiple
Publication Date:
2001-06-14
Published:
USA
Subject Term:
advertising, media effectiveness, promotion, radio, rural broadcasting, rural broadcasts, sales methods, marketing communication, National Association of Farm broadcasters
Notes:
CD and brochure produced by NAFB to help members promote farm radio to advertisers.
17. Optimal choice of generic milk advertising expenditures by media outlet
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritchett, James G. (main author), Liu, Donald J. (author), Kaiser, Harry M. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
23(1) : 155-169
Subject Term:
advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, milk
18. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ramukumba, Takalani (main author)
Format:
Journal article
Publication Date:
2017
Published:
South Africa
Related Item:
African Journal of Hospitality, Tourism and Leisure
Related Item Details:
6(4)
Subject Term:
advertising, appeals (message), audience analysis, audience research, communication analysis, communication research, decision making, e-mail, evaluation, event planning, face-to-face communication, food, information sources, media effectiveness, newspapers, posters, promotion, radio, sampling, web sites, tourism, outdoor, marketing communication, word-of-mouth marketing, motivation, social media, events, Facebook, South Africa (Africa, Southern), formative evaluation, festivals, flyers
Notes:
12 pages., Online via open access. 11 pages., Findings from a case study prompted aut... (continued)
19. Canada's 2008 best of show
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Robinson, Jane (main author)
Format:
Journal article
Publication Date:
2009
Published:
Canada
Related Item:
Agri Marketing
Related Item Details:
47(1) : 54-60
Subject Term:
advertising, awards, campaigns, Canada, communicator effectiveness, crisis communication, direct marketing, event planning, exhibits, international trade, media relations, promotion, radio, television, video, web sites, writing skills, contests, marketing communication, point-of-purchase
Notes:
Posted at http://www.agrimarketingdigital.com
20. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan-Kane, Maud (main author), Peake, Whitney O. (author)
Format:
Report
Publication Date:
2007-07
Published:
USA
Subject Term:
advertising, agribusiness, economics of information, education effects, expenditures, farm journals, Internet, mass media, media effectiveness, promotion, public relations, radio, television, value of information, marketing communication, agri-marketing
Notes:
Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue ... (continued)