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1. Updates for marketers going direct
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schimek, Rosemary (main author), Pence, Jeff (author), Ganos, Alexa (author), Bergeson, Jim (author), Bitter, Gay (author), Vaughan, Allen (author)
Format:
Commentary
Publication Date:
2011-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
49(9) : 50, 52-54
Subject Term:
agribusiness, audience analysis, audience research, database marketing, direct mail, direct marketing, e-mail, farmers, marketing techniques, trends, marketing communication, agri-marketing, relationship marketing
Notes:
Reports from six organizations that provide direct marketing services to the agriculture industry.
2. Catalogs boom and grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Related Item:
Advertising Age
Related Item Details:
51(3) : S-22-S-25
Subject Term:
direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 whe... (continued)