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1. Questions about direct answered
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schroeder, Troy (main author), Mandel, Maggie (author), Kovac, Chris (author), Grothey, Andrah (author)
Format:
Journal article
Publication Date:
2010-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
48(9) : 60, 62-63
Subject Term:
databases, direct mail, direct marketing, e-mail, Internet, marketing techniques, media selection, roles, marketing communication, agri-marketing, relationship marketing, social media, websites
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=43328
2. Catalogs boom and grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Related Item:
Advertising Age
Related Item Details:
51(3) : S-22-S-25
Subject Term:
direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 whe... (continued)