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1. Elanco seeks injunction to stop Arla Foods' deceptive RBST advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2017-05-23
Published:
USA
Subject Term:
accuracy, advertising, biotechnology, dairy, ethical issues, food, food safety, marketing techniques, genetic engineering, marketing communication, bias, milk, advertising claims, genetic modification
Notes:
Via AgriMarketing Weekly. 1 page., Involves an advertising campaign against recombina... (continued)
2. Ag-themed race cars draw attention to food industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blum, Martha (main author)
Format:
Journal article
Publication Date:
2016-09-30
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
39(31) : A10
Subject Term:
advertising, campaigns, communication planning, food, marketing techniques, promotion, food industry, marketing communication, sports, car racing, food promotion
3. Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rihn, Alicia (main author), Khachatryan, Hayk (author), Campbell, Benjamin (author), Hall, Charles (author), Behe, Bridget (author)
Format:
Journal article
Publication Date:
2016-08-18
Published:
USA: John Wiley & Sons Inc.
Related Item:
Agricultural Economics
Related Item Details:
47 (6): 599-608
Subject Term:
advertising, advertising research, buyers, buying behavior, consumer information, consumers, marketing techniques, organic, marketing communication, food production
4. Does self-regulation work? The case of television food advertisement to children in Germany
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Landwehr, Stefanie C. (main author), Hartmann, Monika (author)
Format:
Paper
Publication Date:
2016
Published:
Germany
Subject Term:
advertising, children, food, food policy, information issues, marketing techniques, networks, nutrition, policies, regulations, television, food industry, marketing communication, marketers, European Union (EU), Germany (Europe), self-regulation, nutrition value
Notes:
Paper presented at the Agricultural and Applied Economics Association annual meeting,... (continued)
5. Are food exchange websites the next big thing in food marketing? A latent class analysis
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Vassalos, Michael (main author), Lim, Kar Ho (author)
Format:
Paper
Publication Date:
2014-07
Published:
USA
Subject Term:
advertising, attitudes, direct marketing, economics of information, farmer attitudes, farmers, livestock, marketing techniques, online services, value of information, vegetables, web sites, e-commerce, marketing communication
Notes:
Paper presented at the Agricultural and Applied Economics Association 2014 AAEA annua... (continued)
6. Toxic fables: the advertising and marketing of agricultural chemicals in the Great Plains, 1945-1985
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Vail, David D. (main author)
Format:
Journal article
Publication Date:
2012-12
Published:
USA
Related Item:
Endeavour
Related Item Details:
36(4) : 165-173
Subject Term:
accuracy, advertising, agri-marketers, appeals (message), chemicals, farm safety, farming methods, history, marketing, marketing techniques, message content, pest management, pesticides, risk communication, safety, health, marketing communication, bias
7. Top marketing ideas for agritourism operations
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wetter, Mike (main author)
Format:
Report
Publication Date:
2010
Published:
USA: Small Farm Center, University of California-Davis.
Subject Term:
advertising, communication planning, direct marketing, marketing techniques, promotion, public relations, publicity, retail, retail promotion, tourism, recreation, marketing communication
Notes:
2 pages.
8. Utilization of indigenous communication strategies in promoting marketing practices in rural communities in Nigeria
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chukwueah, Chris C. (main author)
Format:
Journal article
Publication Date:
2010
Published:
Nigeria
Related Item:
Canadian Social Science
Related Item Details:
6(6) : 217-221
Subject Term:
advertising, development, marketing, marketing techniques, media effectiveness, Nigeria, public relations, retail promotion, rural communities, rural development, sales promotion, traditional media, retail marketing, marketing communication, indigenous media, convergence
9. Innovation spells success
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henderson, Lynn (main author)
Format:
Journal article
Publication Date:
2008-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
46(3) : 30-31, 33
Subject Term:
advertising, agri-marketers, agribusiness, direct marketing, event planning, machinery, marketing techniques, public relations, marketing communication, agri-marketing
Notes:
Posted at www.agrimarketingdigital.com?i=01-Apr-2008
10. Consumer behavior and marketing strategy
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Peter, J. Paul (main author), Olson, Jerry C. (author)
Format:
Book
Publication Date:
2008
Published:
USA: McGraw-Hill Irwin, New York City, New York.
Subject Term:
advertising, attitudes, audience analysis, buyer behavior, buying behavior, consumer attitudes, decision making, environment, environmental communication, food, intercultural communication, marketing, marketing techniques, promotion, marketing communication
Notes:
Eighth Edition. 555 pages.
11. National Pork Board approves 2008 budget and operating plan
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
National Pork Board
Format:
News release
Publication Date:
2007-11-19
Published:
USA
Subject Term:
advertising, campaigns, commodity promotion, event planning, expenditures, fairs, finance, image, marketing techniques, promotion, public relations, shows, pork, marketing communication
Notes:
Via Agri Marketing. 2 pages.
12. Going green? Plant deep roots
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frazier, Mya (main author)
Format:
Journal article
Publication Date:
2007-04-30
Published:
USA
Related Item:
Advertising Age
Related Item Details:
78(18) : 1, 3 pages
Subject Term:
advertising, environment, environmental communication, environmental quality, marketing, marketing techniques, marketing communication
Notes:
Midwest Region edition.
13. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Seitz, Victoria A. (main author), Razzouk, Nabil (author), Eamsobhan, Sudawadee (author)
Format:
Journal article
Publication Date:
2007
Published:
International
Related Item:
Journal of Promotion Management
Related Item Details:
13(3-4) : 383-398
Subject Term:
advertising, diet, food, marketing techniques, nutrition, promotion, health, magazines, marketing communication, obesity, celebrities, advertisements, Thailand (South-Eastern Asia), USA (United States of America; North America), food supplements
Notes:
17 pages., Online via UI e-subscription, Researchers used content analysis to determi... (continued)
14. Product innovation drives this company's success
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henderson, Lynn (main author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
45(1) : 54-55, 57
Subject Term:
advertising, agri-marketers, agribusiness, farm equipment, machinery, marketing techniques, promotion, marketing communication, agri-marketing, grain
Notes:
Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about mar... (continued)
15. Resolution on food advertising and marketing to children
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Trans Atlantic Consumer Dialogue, London, England.
Format:
Report
Publication Date:
2004-01-13
Published:
International
Subject Term:
advertising, children, food, food policy, marketing techniques, nutrition education, nutrition information, regulations, youth, marketing communication, diets, obesity
Notes:
2 pages.
16. Adoption of ag brands in today's tough marketing environment
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agri Marketing staff (main author)
Format:
Journal article
Publication Date:
2002-06
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
40(6) : 12-14
Subject Term:
adoption, advertising, attitudes, farmer attitudes, farmers, information sources, marketing techniques, media effectiveness, marketing communication
17. Targeting consumers by store - the basis of increased sales with less advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Foster, Ken (main author), Ubilava, David (author)
Format:
Paper
Publication Date:
2000
Published:
Georgia
Subject Term:
advertising, consumers, consumption, decision making, marketing techniques, meat, promotion, retail promotion, pork, marketing communication, Georgia
Notes:
Via AgEcon Search. 16 pages.
18. Direct marketing by farmers to consumers: some legal implications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Uchtmann, D.L. (main author)
Format:
Guide
Publication Date:
1981-10
Published:
USA
Subject Term:
advertising, direct marketing, food, marketing, marketing techniques, personnel management, outdoor, marketing communication, employee management, food processing
Notes:
Cooperative Extension Service Circular 1195, College of Agriculture, University of Il... (continued)
19. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
20. 20. Research and research techniques
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lazer, William (main author), Kelley, Eugene J. (author), Meyer, R. E. (author), Kelley, William T. (author), Grubb, Kenneth A. (author), Hollander, Stanley C. (author), Copulsky, William (author), Michigan State University Union Oil Company University of Pennsylvania Department of Commerce Grace Chemical Research and Development Company
Format:
Abstract
Publication Date:
1957-04
Published:
USA: American Marketing Association
Related Item:
Journal of Marketing
Related Item Details:
21 (4): 468-471
Subject Term:
advertising, advertising research, audience, marketing research, marketing techniques, newspapers, readership, marketing communication, farm media