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1. Consumer behavior and marketing strategy
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Peter, J. Paul (main author), Olson, Jerry C. (author)
Format:
Book
Publication Date:
2008
Published:
USA: McGraw-Hill Irwin, New York City, New York.
Subject Term:
advertising, attitudes, audience analysis, buyer behavior, buying behavior, consumer attitudes, decision making, environment, environmental communication, food, intercultural communication, marketing, marketing techniques, promotion, marketing communication
Notes:
Eighth Edition. 555 pages.
2. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Messer, Kent D. (author), Schulze, William D. (author)
Format:
Journal article
Publication Date:
2007-07-12
Published:
USA
Related Item:
American Journal of Agricultural Economics
Subject Term:
advertising, commodity promotion, decision making, farmers, marketing techniques, promotion, selling
Notes:
Appendices. 12 pages., Supplementary materials to an article named in the title.
3. Empircally Evaluating Grower Characteristics and Satisfaction with Organic Production
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barbour, Bruce (main author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), Rutgers State University
Format:
Paper
Publication Date:
2000-05
Published:
USA
Subject Term:
advertising, attitudes, commodity promotion, decision making, direct marketing, farmer attitudes, farming methods, food, food safety, labeling, marketing techniques, promotion, tourism, organic, outlook
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicproduction.pdf
4. Targeting consumers by store - the basis of increased sales with less advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Foster, Ken (main author), Ubilava, David (author)
Format:
Paper
Publication Date:
2000
Published:
Georgia
Subject Term:
advertising, consumers, consumption, decision making, marketing techniques, meat, promotion, retail promotion, pork, marketing communication, Georgia
Notes:
Via AgEcon Search. 16 pages.
5. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)