Bibliographies: BibLeaves, University of Illinois Library, UIUC

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Thompson, Stephanie (main author)
Format:: Journal article
Publication Date:: 2002-05-06
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 73(18) : 0_1, 3 pgs.
Subject Term:: advertising, agri-marketers, consumption, food, food industries, innovations, roles, trends

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Cornick, James M. (main author)
Format:: Journal article
Publication Date:: 1981-09-07
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 52(37) : S-1, S-8
Subject Term:: advertising, expenditures, farm journals, farmers, media effectiveness, radio, readership, roles, television, marketing communication, audience selection
Notes:: In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazine... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980-01-21
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 51(3) : S-22-S-25
Subject Term:: direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:: Trends in the mail order catalog business. Includes a brief history back to 1872 whe... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Gage, Theodore J. (main author)
Format:: Journal article
Publication Date:: 1979-12-03
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 50(51) : S-1, 3, 4
Subject Term:: advertising, agribusiness, farmers, information sources, marketing, roles, trends, marketing communication, agri-marketing
Notes:: Describes approaches U.S. agricultural marketers are using in response to changes in ... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Pritzker, Margie (main author)
Format:: Journal article
Publication Date:: 1979-12-03
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 50(51) : S9, 11
Subject Term:: advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:: Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Stridsberg, Albert (main author)
Format:: Journal article
Publication Date:: 1974-05-20
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 45: 27,66,70
Subject Term:: advertising, development communication, media effectiveness, roles, satellites, telecommunication, marketing communication
Notes:: 3 p.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1973-11-21
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 44(48) : 85-90
Subject Term:: advertising, expenditures, farm journals, roles, trends
Notes:: Discusses the roles and types of farm periodicals that serve "an improved farm picture."

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1973-11-21
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 44(48) : 162
Subject Term:: advertising, agribusiness, commodity promotion, cooperative advertising, cooperatives, roles, agri-marketing
Notes:: pages 162, 164, USDA estimates that about 1,200 farm producer organizations spend $12... (continued)

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