Bibliographies: BibLeaves, University of Illinois Library, UIUC

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Gage, Theodore J. (main author)
Format:: Journal article
Publication Date:: 1979-12-03
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 50(51) : S-1, 3, 4
Subject Term:: advertising, agribusiness, farmers, information sources, marketing, roles, trends, marketing communication, agri-marketing
Notes:: Describes approaches U.S. agricultural marketers are using in response to changes in ... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Stridsberg, Albert (main author)
Format:: Journal article
Publication Date:: 1974-05-20
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 45: 27,66,70
Subject Term:: advertising, development communication, media effectiveness, roles, satellites, telecommunication, marketing communication
Notes:: 3 p.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Pritzker, Margie (main author)
Format:: Journal article
Publication Date:: 1979-12-03
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 50(51) : S9, 11
Subject Term:: advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:: Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Cornick, James M. (main author)
Format:: Journal article
Publication Date:: 1981-09-07
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 52(37) : S-1, S-8
Subject Term:: advertising, expenditures, farm journals, farmers, media effectiveness, radio, readership, roles, television, marketing communication, audience selection
Notes:: In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazine... (continued)

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